Principles of direct and database marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Pearson Education
2001
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XV, 435 S. graph. Darst. |
| ISBN: | 0273646818 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804129576479096832 |
|---|---|
| any_adam_object | |
| author | Tapp, Alan |
| author_facet | Tapp, Alan |
| author_role | aut |
| author_sort | Tapp, Alan |
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| building | Verbundindex |
| bvnumber | BV014801358 |
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| ctrlnum | (OCoLC)223156648 (DE-599)BVBBV014801358 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV014801358 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:07:20Z |
| institution | BVB |
| isbn | 0273646818 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010016271 |
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| owner_facet | DE-92 |
| physical | XV, 435 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Pearson Education |
| record_format | marc |
| spelling | Tapp, Alan Verfasser aut Principles of direct and database marketing Alan Tapp 2. ed. Harlow [u.a.] Pearson Education 2001 XV, 435 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Direct marketing Database-Marketing (DE-588)4263308-4 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Database-Marketing (DE-588)4263308-4 s Direktmarketing (DE-588)4012421-6 s 1\p DE-604 DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tapp, Alan Principles of direct and database marketing Direct marketing Database-Marketing (DE-588)4263308-4 gnd Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4263308-4 (DE-588)4012421-6 |
| title | Principles of direct and database marketing |
| title_auth | Principles of direct and database marketing |
| title_exact_search | Principles of direct and database marketing |
| title_full | Principles of direct and database marketing Alan Tapp |
| title_fullStr | Principles of direct and database marketing Alan Tapp |
| title_full_unstemmed | Principles of direct and database marketing Alan Tapp |
| title_short | Principles of direct and database marketing |
| title_sort | principles of direct and database marketing |
| topic | Direct marketing Database-Marketing (DE-588)4263308-4 gnd Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Direct marketing Database-Marketing Direktmarketing |
| work_keys_str_mv | AT tappalan principlesofdirectanddatabasemarketing |