Inclusive branding: the why and how of a holistic approach to brands
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Houndmills [u.a.]
Palgrave
2002
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XIII, 210 S. Ill. |
| ISBN: | 0333980794 |
Internformat
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| 300 | |a XIII, 210 S. |b Ill. | ||
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Datensatz im Suchindex
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| bvnumber | BV014797125 |
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| callnumber-search | HD69.B7 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| id | DE-604.BV014797125 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:07:16Z |
| institution | BVB |
| isbn | 0333980794 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010013362 |
| oclc_num | 50982257 |
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| physical | XIII, 210 S. Ill. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Palgrave |
| record_format | marc |
| spelling | Inclusive branding the why and how of a holistic approach to brands Klaus Scmidt ... 1. publ. Houndmills [u.a.] Palgrave 2002 XIII, 210 S. Ill. txt rdacontent n rdamedia nc rdacarrier Corporate image gtt Merken gtt Branding (Marketing) Business names Trademarks Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Schmidt, Klaus 1946-2007 Sonstige (DE-588)134279166 oth |
| spellingShingle | Inclusive branding the why and how of a holistic approach to brands Corporate image gtt Merken gtt Branding (Marketing) Business names Trademarks Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Inclusive branding the why and how of a holistic approach to brands |
| title_auth | Inclusive branding the why and how of a holistic approach to brands |
| title_exact_search | Inclusive branding the why and how of a holistic approach to brands |
| title_full | Inclusive branding the why and how of a holistic approach to brands Klaus Scmidt ... |
| title_fullStr | Inclusive branding the why and how of a holistic approach to brands Klaus Scmidt ... |
| title_full_unstemmed | Inclusive branding the why and how of a holistic approach to brands Klaus Scmidt ... |
| title_short | Inclusive branding |
| title_sort | inclusive branding the why and how of a holistic approach to brands |
| title_sub | the why and how of a holistic approach to brands |
| topic | Corporate image gtt Merken gtt Branding (Marketing) Business names Trademarks Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Corporate image Merken Branding (Marketing) Business names Trademarks Markenpolitik |
| work_keys_str_mv | AT schmidtklaus inclusivebrandingthewhyandhowofaholisticapproachtobrands |