International business:
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Financial Times, Prentice-Hall
2003
|
| Edition: | 3. ed. |
| Series: | Pearson Education
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXXVI, 628 S. Ill., graph. Darst., Kt. 1 CD-ROM (12 cm) |
| ISBN: | 0273673742 |
Staff View
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| 245 | 1 | 0 | |a International business |c Alan M. Rugman ; Richard M. Hodgetts |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Financial Times, Prentice-Hall |c 2003 | |
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Record in the Search Index
| _version_ | 1804129570430910464 |
|---|---|
| adam_text | List of Cases xvi
List of Figures and Maps xx
List of Tables xxii
Prefaces xxiv
About the Authors xxxii
Acknowledgments xxxiv
Part One THE WORLD OF INTERNATIONAL BUSINESS
Chapter 1 Regional and Global Strategy 2
Chapter 2 The Multinational Enterprise 35
Chapter 3 The Triad and International Business 66
Part Two THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Chapter 4 International Politics 96
Chapter 5 International Culture 124
Chapter 6 International Trade 152
Chapter 7 International Finance 179
Part Three INTERNATIONAL BUSINESS STRATEGIES
Chapter 8 Multinational Strategy 214
Chapter 9 Organizing Strategy 241
Chapter 10 Production Strategy 268
Chapter 11 Marketing Strategy 299
Chapter 12 Human Resource Management Strategy 327
Chapter 13 Political Risk and Negotiation Strategies 358
Chapter 14 International Financial Management 385
Part Four INTERNATIONAL BUSINESS STRATEGIES IN ACTION
Chapter 15 Corporate Strategy and National Competitiveness 418
Chapter 16 European Union 447
Chapter 17 Japan 478
Chapter 18 North America 511
Chapter 19 Non Triad Nations 540
Part Five INTERNATIONAL BUSINESS FRAMEWORKS
Chapter 20 The Future Challenges in International Business 576
Glossary 602
Subject Index 613
Company Index 618
Name Index 621
List of Cases xvi
List of Figures and Maps xx
List of Tables xxii
Prefaces xxiv
About the Authors xxxii
Acknowledgments xxxiv
• .., f »w . With t a. s % ;: fl^BH
THE WORLD OF HE]
INTERNATIONAL BUSINESS |BB
Chapter 1
Regional and Global Strategy 2
Objectives of the chapter 2
¦ ACTIVE LEARNING CASE (US)
The Coca Cola Company goes worldwide with
a local strategy 3
Introduction 4
World business: a brief overview 5
Exports and imports 5
Foreign direct investment 8
The triad 10
Today s global environment 11
World economies 12
International trade regulation 12
Technology 13
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US)
Amazon.com one third of the way there 14
Small and medium sized enterprises
(SMEs) 15
Globalization and strategic management 15
Regional triad strategies 15
Maintaining economic competitiveness 16
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU)
The Italian tile industry 20
Multinationals in action 20
The study of international business 22
From general to strategic emphasis 23
Framework for this book 25
Key points 25
Key terms 26
Review and discussion questions 26
¦ REAL case (us/eu/JAPAN) Big oil gets bigger 26
¦ REAL CASE (US/NON TRIAD) Pizza Hut in Russia 28
Endnotes 29
Additional bibliography 29
Appendixes to Chapter 1 31
Chapter 2
The Multinational Enterprise 35
Objectives of the chapter 35
¦ active learning CASE (us) Disneyland in Europe 36
Introduction 37
The nature of multinational enterprises 38
Characteristics of multinational
enterprises 39
The internationalization process 40
Why firms become multinational
enterprises 44
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU)
Italian family firms 45
The strategic philosophy of multinational
enterprises 45
Multinationals in action 46
Cemex SA 46
Solectron 47
BMW 48
Levi Strauss 48
Canon 48
Strategic management and multinational
enterprises 49
Strategic management of MNEs:
an introduction 49
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US)
CNN 51
Strategic management in action 52
Key points 56
Key terms 56
Review and discussion questions 57
¦ REAL CASE (EU/JAPAN)
LaFarge: a concrete multinational 57
¦ REAL CASE (EU)
Water the oil of the 21 st century 58
Endnotes 60
Additional bibliography 61
Appendixes to Chapter 2 62
Chapter 3 The Triad and International Business 66
Objectives of the chapter 66
¦ ACTIVE LEARNING CASE (US/EU)
Boeing versus Airbus 67
Introduction 69
Reasons for foreign direct investment 69
Increase sales and profits 69
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(JAPAN/US) Aflac 71
Enter rapidly growing markets 72
Reduce costs 72
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(japan/eu) Japanese FDI in Scotland 73
Gain a foothold in economic blocs 74
Protect domestic markets 74
Protect foreign markets 75
Acquire technological and managerial
know how 75
Foreign direct investment and trade by triad
members 76
The triad s domination of FDI and trade 76
Triad FDI clusters 77
The triad and regional business strategy 78
Wal Mart is not a global business 78
Triad activity and the automobile
industry 79
Economic relations within the triad 85
Triad economies 85
Mergers and acquisitions 87
Key points 89
Key terms 89
Review and discussion questions 89
¦ REAL CASE (EU/JAPAN)
Matsushita beats Philips 90
¦ REAL CASE (NON TRIAD)
Codelco, Chile, and the triad 91
Endnotes 92
Additional bibliography 93
THE ENVIRONMENT OF Js5li
INTERNATIONAL BUSINESS 3«tjj§5
Chapter 4 International Politics 96
Objectives of the chapter 96
¦ ACTIVE LEARNING CASE (NON TRIAD)
How risky is investment in Russia? 97
Introduction: changing political systems 98
Political ideologies and economics 99
¦ INTERNATIONAL BUSINESS STRATEGY
IN ACTION (US)
Softwood lumber: not so free trade 100
Government control of assets 101
Government business cooperation 102
Economic integration 104
Trade creation and trade diversion 104
Levels of economic integration 105
Economic integration: an overall
perspective 106
Ethics, environment, MNEs, and the
civil society 107
The European Union (EU) 109
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(US/EU)
Non governmental organizations and
political power 110
Other economic alliances 113
Economic integration and strategic
management 114
Strategic alliances and acquisitions 115
Localization of business operations 116
Key points 118
Key terms 119
Review and discussion questions 119
¦ REAL CASE (US/NON TRIAD)
How environmental regulations can be used
as trade barriers 120
¦ REAL CASE (EU)
Thames Water goes international 121
Endnotes 122
Additional bibliography 123
Chapter 5
International Culture 124
Objectives of the chapter 124
¦ ACTIVE LEARNING CASE (US)
US pop culture 125
Introduction 126
Elements of culture 126
Language 126
Religion 128
Values and attitudes 129
Customs and manners 130
Material goods 131
Aesthetics 131
Education 132
Cultural dimensions 133
Defining cultural dimensions 133
Integrating the dimensions 134
Recent cultural research 136
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(NON TRIAD)
Criclnfo a global business with a regional focus 137
Culture and strategic management 138
Management styles 138
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU)
Danone and Parmalat going international,
staying local 140
Work attitudes 141
Achievement motivation 143
Time and the future 144
Ethics 144
Key points 145
Key terms 146
Review and discussion questions 146
¦ REAL CASE (EU)
Skandia: Swedish Internet insurance for
the world 147
¦ REAL CASE (EU/US)
Cultural differences in international sports 148
Endnotes 149
Additional bibliography 150
Chapter 6 International Trade 152
Objectives of the chapter 152
¦ ACTIVE LEARNING CASE (EU)
The decline of the UK world export market 153
Introduction 154
International trade theory 154
Theory of absolute advantage 155
Theory of comparative advantage 156
Factor endowment theory 158
International product life cycle theory 158
Other important considerations 160
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(JAPAN)
Nissan: no pain, no gain 160
Barriers to trade 161
Reasons for trade barriers 161
Commonly used barriers 162
Tariffs 163
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US)
The Ell US courier wars 165
US trade policy 165
Non tariff barriers to trade 166
Quotas 167
Buy national restrictions 167
Customs valuation 167
Technical barriers 168
Antidumping legislation, subsidies, and
countervailing duties 168
Agricultural products 169
Export restraints 169
Other economic developments 169
Countertrade 169
Trade in services 170
Free trade zones 171
Key points 172
Key terms 173
Review and discussion questions 174
¦ REAL CASE (US) Dumping on trade complaints 174
¦ REAL CASE (JAPAN/US)
APEC: promise and potential 175
Endnotes 176
Additional bibliography 177
Chapter 7
International Finance 179
Objectives of the chapter 179
¦ ACTIVE LEARNING CASE (JAPAN)
Japan s economic challenges 180
Introduction 181
Balance of payments 181
Broad BOP categories 181
US balance of payments 185
International monetary system 188
International Monetary Fund 188
The managed float system 190
The European monetary system 190
The IMF and the World Bank today 192
Economic cooperation 193
Foreign exchange 194
Foreign exchange markets in the US 195
Participants in foreign exchange markets 198
¦ INTERNATIONAL BUSINESS STRATEGY
IN ACTION (US)
The Wall Street Crash of 2001 199
Determination of exchange rates 200
Strategic management and international
finance 202
Strategies for managing currency exchange
rate risk 202
Financing of operations 203
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(NON TRIAD)
Anglogold: going global, raising capital 204
Key points 206
Key terms 206
Review and discussion questions 207
¦ REAL case (EU) HSBC wakes up British banking 207
¦ real case (non triad) World financial crises 208
Endnotes 210
Additional bibliography 210
INTERNATIONAL BUSINESS ^HH
STRATEGIES HESI
Chapter 8
Multinational Strategy 214
Objectives of the chapter 214
¦ ACTIVE LEARNING CASE (EU)
Vodafone and the triad telecom market 215
Introduction 216
Strategic orientations 217
¦ INTERNATIONAL BUSINESS STRATEGY
IN ACTION (US)
Arthur Andersen, Accenture and McKinsey 218
Strategy formulation 219
External environmental assessment 219
Internal environmental assessment 223
Goal setting 227
Strategy implementation 227
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(US/JAPAN) Fuji Xerox saves Xerox 228
Location 228
Ownership 229
Functional strategies 231
Control and evaluation 232
Common methods of measurement 232
Key points 234
Key terms 235
Review and discussion questions 235
¦ REAL CASE (NON TRIAD)
Mountain Equipment Coop 235
¦ real CASE (EU) Benetton in the fast lane 237
Endnotes 237
Additional Bibliography 239
Chapter 9 Organizing Strategy 241
Objectives of the chapter 241
¦ ACTIVE LEARING CASE (NON TRIAD)
Nortel Networks 242
Introduction 243
Organizational structures 244
Early organizational structures 244
¦ INTERNATIONAL BUSINESS STRATEGY
IN ACTION (EU)
Rhone Poulenc organizes for international
expansion 245
The international division 246
Global organizational structures 246
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(US/EU/JAPAN) Making matrix work 253
Strategic management and organizing
strategy 255
Analysis of key structural variables 256
Organizational processes 257
Key points 262
Key terms 262
Review and discussion questions 263
¦ REAL CASE (EU)
LVMH: organizing luxury products in the
international arena 263
¦ REAL CASE (US)
Command Alkon: a small software business 265
Endnotes 266
Additional bibliography 267
Chapter 10
Production Strategy 268
Objectives of the chapter 268
¦ ACTIVE LEARNING CASE (US)
The GE production process and Six Sigma 269
Introduction 270
Research, development, and innovation 271
New product/service development 271
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU/US)
When the rubber hits the road: Michelin, Ford,
and Firestone 272
Speed to market 274
Generation of goods and services 275
Global sourcing 276
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU)
Greening the supply chain 278
Manufacturing of goods 279
Inventory control 282
Developing a strong service orientation 283
International logistics 285
Transportation 285
Choice criteria 286
Packaging 287
Strategic management and production strategy 288
Technology and production design 288
Continuous improvement 289
Alliances and acquisitions 289
Key points 292
Key terms 293
Review and discussion questions 293
¦ real CASE (US) National Cash Register 294
¦ REAL CASE (US) Nike 295
Endnotes 296
Additional Bibliography 297
Chapter 11 Marketing Strategy 299
Objectives of the chapter 299
¦ ACTIVE LEARNING CASE (EU)
Worldwide marketing by Volkswagen 300
Introduction 301
International market assessment 301
Initial screening: basic need and potential 301
Second screening: financial and economic
conditions 301
Third screening: political and legal forces 302
Fourth screening: sociocultural forces 303
Fifth screening: competitive environment 303
Final selection 303
Product strategies 304
Little or no modification 304
Moderate to high modification 305
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US)
Gillette storms the market 307
Promotion 309
Nature of the product 309
Advertising 309
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU)
IKEA in international markets 310
Personal selling 311
Pricing 312
Government controls 312
Market diversity 312
Currency fluctuations 313
Price escalation forces 313
Place 314
Different distribution systems 314
Choosing the best distribution system 315
Strategic management and marketing
strategy 315
Ongoing market assessment 318
New product development 318
Effective pricing 319
Key points 320
Key terms 321
Review and discussion questions 321
¦ REAL case (US/non triad) Citigroup in China 322
¦ REAL CASE (NON TRIAD)
Brazilian soap operas: a world market 323
Endnotes 324
Additional bibliography 325
Chapter 12 Human Resource Management Strategy 327
Objectives of the chapter ill
¦ ACTIVE LEARNING CASE (US)
The Coca Cola Company thinks local 328
Introduction 329
Selection and repatriation 331
International screening criteria and
selection procedures 331
Repatriation of expatriates 333
Training and development 335
Types of training 335
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU)
P O cruise ships 336
Compensation 337
Common elements in an international
compensation package 337
Current compensation trends 339
Labor relations 341
Labor relations practices 342
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU)
German management gets tough 342
Industrial democracy 344
Industrial democracy in action 344
Strategic management and IHRM strategies 346
Language training 346
Cultural adaptation 347
Cultural assimilators 347
Competitive compensation 349
Specially designed HRM programs 350
Key points 351
Key terms 352
Review and discussion questions 352
¦ real CASE (us) Enron recruiting the best 353
¦ real CASE (EU) Executive search firms 354
Endnotes 355
Additional bibliography 357
Chapter 13 Political Risk and Negotiation Strategies 358
Objectives of the chapter 358
¦ ACTIVE LEARNING CASE (NON TRIAD)
Singapore Airlines 359
Introduction 360
The nature of political risk 361
Macro political risk 361
Micro political risk 361
Sources of political risk 362
Forecasting and managing political risk 363
Forecasting political risk 363
Quantifying risk vulnerability 365
Negotiation strategies 367
Evaluation of positions 367
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(NON triad/eu) De Beers 368
Behavioral characteristics of the
participants 369
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(NON TRIAD) Doing business in China 370
Negotiating an agreement 371
Strategic management and political risk 374
Use of integrative and protective/defensive
techniques 374
Strategic use of joint ventures and
partnerships 376
Keypoints 378
Key terms 379
Review and discussion questions 379
¦ REAL CASE (NON TRIAD) Investing in Russia 380
¦ REAL CASE (US/NON TRIAD) Enron in India 381
Endnotes 382
Additional bibliography 383
Chapter 14 International Financial Management 385
Objectives of the chapter 385
¦ ACTIVE LEARNING CASE (EU/US)
British Airways expansion plans 386
Introduction 387
Determining parent subsidiary relationships 388
Polycentric solution 388
Ethnocentric solution 388
Geocentric solution 388
Managing global cash flows 389
Internal funds flows 389
Funds positioning techniques 390
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(NON TRIAD) Tax havens 393
Multilateral netting 394
Foreign exchange risk management 396
Inflation 397
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US)
Buying a Big Mac 397
Addressing exchange rate fluctuations 399
Hedging strategies 401
Developing forecasting and reporting
systems 402
Capital expenditure analysis and capital
budgeting 403
Use of net present value 403
Institutional features 405
Strategic international finance 407
Establishing overseas operations 407
Reducing financial risk 408
Key points 409
Key terms 410
Review and discussion questions 410
¦ REAL CASE (NON TRIAD)
Brazil: State owned enterprises are privatized 411
¦ REAL CASE (US/EU/NON TRIAD)
Global accounting standards 412
Endnotes 413
Additional bibliography 414
INTERNATIONALBUSINESSjB^B
STRATEGIES IN ACTION HH
Chapter 15 Corporate Strategy and National
Competitiveness 418
Objectives of the chapter 418
¦ ACTIVE LEARNING CASE (EU)
Worldwide operations and local strategies
of ABB 419
Introduction 420
Porter s diamond 420
Determinants and external variables 420
Critique and evaluation of the model 422
Other diamond models: two case examples 424
Canada and the double diamond 424
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU)
Nokia and Ericsson: small phones from small
countries 426
Mexico and the double diamond 429
Globalization and corporate strategy 432
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU)
Tate Lyle as a transnational 432
Integration versus national responsiveness 433
Balancing the trade offs 434
Competitiveness in the triad 436
Key points 440
Key terms 441
Review and discussion questions 441
¦ REAL CASE (US/EU)
There is no global beer; it is local 442
¦ REAL CASE (NON TRIAD) S. C. Fang Brothers 443
Endnotes 444
Additional bibliography 446
Chapter 16
European Union 447
Objectives of the chapter 447
¦ ACTIVE LEARNING CASE (EU)
France Telecom 448
The EU environment 449
Emergence of a single European market 449
The competitive status of the EU 453
Conducting a strategic analysis 456
Using competitive intelligence 456
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU)
Toys 51 Us in Europe 457
Evaluating locations 458
Strategy issues 460
Overall strategic analysis for the EU 460
Exporting 462
Strategic acquisitions and alliances 463
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU)
Kingfisher as a European retailer 464
Marketing considerations 465
Manufacturing considerations 466
Management considerations 468
Barriers to EU market access 469
Key points 471
Key terms 471
Review and discussion questions 472
¦ REAL CASE (EU) Accor budget hotels 472
¦ REAL case (EU/us) Pharmaceutical mergers 474
Endnotes 475
Additional bibliography 477
Chapter 17 Japan 478
Objectives of the chapter 478
¦ ACTIVE LEARNING CASE (JAPAN)
Figuring out how to do business in Japan 479
Profile of Japan 481
Political and legal system 481
Population and social patterns 482
Business and the economy 483
¦ INTERNATIONAL BUSINESS STRATEGY
IN ACTION (JAPAN)
The Japanese banking crisis 485
¦ INTERNATIONAL BUSINESS STRATEGY
IN ACTION (JAPAN)
Kirin Beer goes international 487
¦ INTERNATIONAL BUSINESS STRATEGY
IN ACTION (JAPAN)
Japan and foreign direct investment 494
Achieving success in Japan: seven basic steps 489
First: Research the Japanese market 489
Second: Put the customer first 490
Third: Maintain control of operations 490
Fourth: Offer the right products 491
Fifth: Attack and counterattack 491
Sixth: Stay the course 491
Seven: Use Japan as a jumping off point 492
Choosing a start up strategy 492
Exporting 492
Licensing agreements 493
Joint ventures 496
Acquisitions 497
Creating a local subsidiary 497
Managing on site operations 498
Recruiting 498
Choosing location and organization 499
Financing operations 500
Japan as a triad power 501
Key points 504
Key terms 504
Review and discussion questions 505
¦ REAL case (JAPAN/US) Toys fl Us in Japan 505
¦ REAL CASE (JAPAN) The Asian financial crisis 507
Endnotes 508
Additional bibliography 509
Chapter 18
North America 511
Objectives of the chapter 511
¦ ACTIVE LEARNING CASE (US/NON TRIAD)
The Free Trade Area of the Americas builds on
NAFTA 512
Introduction 514
Canada 514
Canada s economy 514
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(US/non triad) Open Skies 516
Differences in the business environment 517
Canada s multinationals 521
Multilateral Agreement on Investment (MAI) 524 I
Business opportunities in Canada 524 I
Franchising 526
Mexico 526
Mexico s economy 527
Mexico and the North American Free
Trade Agreement 528
Regional trade agreements 528
Doing business in Mexico 529
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(NON TRIAD)
Four common approaches in Mexico 530
Key points 533
Key terms 534
Review and discussion questions 534
¦ REAL CASE (NON TRIAD)
Bombardier s planes and trains 535
¦ REAL CASE (NON TRIAD)
South of the border, Mexico way 536
Endnotes 537
Additional bibliography 538
Chapter 19 Non Triad Nations 540
Objectives of the chapter 540
¦ ACTIVE LEARNING CASE (NON TRIAD)
Acer Taiwan goes international 541
Introduction 542
Market access to the triad 542
Latin America 544
Chile 544
Brazil 548
Asia and the Pacific 550
China 551
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(NON TRIAD)
The Chinese multinational enterprises 553
India 555
South Korea 557
Singapore 558
Australia 558
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION
(NON TRIAD/EU)
Unilever in Asia and Latin America 560
Eastern Europe 560
Russia 561
Poland 563
Key points 564
Review and discussion questions 565
¦ REAL CASE (NON TRIAD) Korean chaebols 566
¦ REAL CASE (NON TRIAD)
Kiwifruit: a New Zealand success story 567
Endnotes 567
Additional bibliography 569
Appendixes to Chapter 19 571
INTERNATIONAL BUSINESS SwK
Chapter 20
The Future Challenges of International
Business 576
Objectives of the chapter 576
¦ ACTIVE LEARNING CASE (EU/US)
The environment, NGOs, and MNEs 577
Introduction 578
Developing effective strategies 578
Going where the action is 578
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US)
3M 580
International business research frameworks 580
Theories of international business 581
Practical applications of the theory 581
A framework for global strategies:
the CSA/FSA matrix 582
The competitive advantage matrix 583
«
Developing business networks 585
Forging new business networks 585
Coping with changing environments 587
Political environment 587
Economic environment 590
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU)
Volvo s success 590
Trade and investment frameworks 592
¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU)
Is The Body Shop an ethical business? 595
Key points 596
Key terms 596
Review and discussion questions 597
¦ REAL CASE (US/NON TRIAD) Dell B2C 597
¦ REAL CASE (US)
Hewlett Packard s environmental management
policy 598
Endnotes 599
Additional bibliography 600
Glossary 602
Subject Index 613
Company Index 618
Name Index 621
List of Cases
I
Chapter 1
¦ The Coca Cola Company goes worldwide
with a local strategy
¦ Amazon.com one third of the way there [Kiwi us I
¦ The Italian tile industry ¦ Big oil gets bigger i , EU 20
Pizza Hut in Russia ^ US/EU/JAPAN 26
US/NON TRIAD 28
Chapter 2
¦ Disneyland in Europe
¦ Italian family firms . , US 36
¦ CNN ™ EU 45
¦ LaFarge: a concrete multinational r—ri Sr/IiD4M !1
Water the oil of the 21st century || J^ £
Chapter 3
¦ Boeing versus Airbus
¦ Aflac US/EU 67
¦ Japanese FDI in Scotland JAPAN/US 71
¦Matsushita beats Philips JAPAN/EU 73
¦Codelco, Chile, and the triad , , EU/JAPAN 90
[new] non triad 91
Chapter 4
¦ How risky is investment in Russia?
¦Softwood lumber: not so free trade r^ J™™0 97
¦ Non governmental organizations and 10°
political power I ¦ How environmental regulations can be used ™ ^ ! 10
as trade barriers
¦ Thames Water goes international I , US/NON TRIAD 120
lnew| EU 121
Chapter 5
¦ US pop culture
¦ Criclnfo a global business with a regional focm r^n ^ 125
¦Danone and Parmalat going internS S ^^ 137
staying local ¦Skandia:;Swedish !„,„„« insurance for,he world 11 ^ I4°
¦CuUura, deferences in in.erna.ionaj sports ^ ™us £
Chapter 6
¦ The decline of the UK world export market
¦ Nissan: no pain, no gain , , EU 153
Lnew| JAPAN 160
List of cases XVH
¦ The EU US courier wars |new| us 165
¦ Dumping on trade complaints us 174
¦ APEC: promise and potential |new| japan/us 175
Chapter 7
¦ Japan s economic challenges japan 180
¦ The Wall Street Crash of 2001 fliewj us 199
¦ Anglogold: going global, raising capital [new| non triad 204
¦ HSBC wakes up British banking |new| eu 207
¦ World financial crises | new | non triad 208
Chapter 8
¦ Vodafone and the triad telecom market |new| eu 215
¦ Arthur Andersen, Accenture, and MeKinsey |new| us 218
¦ Fuji Xerox saves Xerox us/japan 228
¦ Mountain Equipment Coop |new| non triad 235
¦ Benetton in the fast line lnew| eu 237
Chapter 9
¦ Nortel Networks |new| non triad 242
¦ Rhone Poulenc organizes for international
expansion |new| eu 245
¦ Making matrix work us/eu/japan 253
¦ LVMH: organizing luxury products in the
international arena |new| eu 263
¦ Command Alkon: a small software business | new| us 265
Chapter 10
¦ The GE production process and Six Sigma us 269
¦ When the rubber hits the road: Michelin, Ford,
and Firestone |new| eu/us 272
¦ Greening the supply chain [new| eu 278
¦ National Cash Register us 294
¦ Nike us 295
Chapter 11
¦ Worldwide marketing by Volkswagen eu 300
¦ Gillette storms the market us 307
¦ IKEA in international markets EU 310
¦ Citigroup in China |new| us/nontriad 322
¦ Brazilian soap operas: a world market |new| nontriad 323
Chapter 12
¦ The Coca Cola Company thinks local us 328
¦ P O cruise ships |new| eu 336
¦ German management gets tough eu 342
¦ Enron recruiting the best us 353
¦ Executive search firms |new| EU 354
XVHi List of cases
Chapter 13
¦ Singapore Airlines NON TRIAD 359
¦ De Beers |new| NON TRIAD/EU 368
¦ Doing business in China NON TRIAD 370
¦ Investing in Russia non triad 380
¦ Enron in India I new I us/nontriad 381
Chapter 14
¦ British Airways expansion plans EU/US 386
¦ Tax havens |new| nontriad 393
¦ Buying a Big Mac us 397
¦ Brazil: State owned enterprises are privatized |new| non triad 411
¦ Global accounting standards |new| us/eu/non triad 412
Chapter 15
¦ Worldwide operations and local strategies of ABB EU 419
¦ Nokia and Ericsson: small phones from small
countries EU 426
¦ Tate Lyle as a transnational |new| EU 432
¦ There is no global beer; it is local |new| us/eu 442
¦ S. C. Fang Brothers NON TRIAD 443
Chapter 16
¦ France Telecom [new| eu 448
¦ Toys 5T Us in Europe EU 457
¦ Kingfisher as a European retailer EU 464
¦ Accor budget hotels |new| EU 472
¦ Pharmaceutical mergers |new| eu/us 474
Chapter 17
¦ Figuring out how to do business in Japan japan 479
¦ The Japanese banking crisis |new| japan 485
¦ Kirin Beer goes international [new| japan 487
¦ Japan and foreign direct investment | new | japan 494
¦ Toys H Us in Japan |new| japan/us 505
¦ The Asian financial crisis japan 507
Chapter 18
¦ The Free Trade Area of the Americas builds on
NAFTA US/NON TRIAD 512
¦ Open Skies us/non triad 516
¦ Four common approaches in Mexico non triad 530
¦ Bombardier s planes and trains non triad 535
¦ South of the border, Mexico way non triad 536
Chapter 19
¦ Acer Taiwan goes international nontriad 541
¦ The Chinese multinational enterprises |new[ nontriad 553
¦ Unilever in Asia and Latin America non triad/eu 560
¦ Korean chaebols |new| non triad 566
¦ Kiwifruit: a New Zealand success story nontriad 567
List of cases xfe
Chapter 20
¦ The environment, NGOs, and MNEs |new| eu/US 577
¦ 3M us 580
¦ Volvo s success eu 590
¦ Is The Body Shop an ethical business? |new| eu 595
¦ DellB2C | new | us/non triad 597
¦ Hewlett Packard s environmental management
policy us 598
|
| any_adam_object | 1 |
| author | Rugman, Alan M. 1945-2014 Hodgetts, Richard M. 1942-2001 |
| author_GND | (DE-588)129694010 (DE-588)132843811 |
| author_facet | Rugman, Alan M. 1945-2014 Hodgetts, Richard M. 1942-2001 |
| author_role | aut aut |
| author_sort | Rugman, Alan M. 1945-2014 |
| author_variant | a m r am amr r m h rm rmh |
| building | Verbundindex |
| bvnumber | BV014795000 |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
| callnumber-raw | HD62.4 |
| callnumber-search | HD62.4 |
| callnumber-sort | HD 262.4 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 305 |
| ctrlnum | (OCoLC)248649118 (DE-599)BVBBV014795000 |
| dewey-full | 658.049 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.049 |
| dewey-search | 658.049 |
| dewey-sort | 3658.049 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV014795000 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:07:14Z |
| institution | BVB |
| isbn | 0273673742 |
| language | English |
| lccn | 2002190989 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010011965 |
| oclc_num | 248649118 |
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| owner | DE-1049 DE-473 DE-BY-UBG DE-20 DE-634 |
| owner_facet | DE-1049 DE-473 DE-BY-UBG DE-20 DE-634 |
| physical | XXXVI, 628 S. Ill., graph. Darst., Kt. 1 CD-ROM (12 cm) |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Financial Times, Prentice-Hall |
| record_format | marc |
| series2 | Pearson Education |
| spelling | Rugman, Alan M. 1945-2014 Verfasser (DE-588)129694010 aut International business Alan M. Rugman ; Richard M. Hodgetts 3. ed. New York [u.a.] Financial Times, Prentice-Hall 2003 XXXVI, 628 S. Ill., graph. Darst., Kt. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Pearson Education Includes bibliographical references and index Multinationales Unternehmen - Strategisches Management Multinationales Unternehmen International business enterprises Management Strategic planning Internationales Management (DE-588)4114040-0 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Multinationales Unternehmen (DE-588)4075092-9 s Strategisches Management (DE-588)4124261-0 s DE-604 Internationales Management (DE-588)4114040-0 s 2\p DE-604 Hodgetts, Richard M. 1942-2001 Verfasser (DE-588)132843811 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010011965&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rugman, Alan M. 1945-2014 Hodgetts, Richard M. 1942-2001 International business Multinationales Unternehmen - Strategisches Management Multinationales Unternehmen International business enterprises Management Strategic planning Internationales Management (DE-588)4114040-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4114040-0 (DE-588)4075092-9 (DE-588)4124261-0 (DE-588)4123623-3 |
| title | International business |
| title_auth | International business |
| title_exact_search | International business |
| title_full | International business Alan M. Rugman ; Richard M. Hodgetts |
| title_fullStr | International business Alan M. Rugman ; Richard M. Hodgetts |
| title_full_unstemmed | International business Alan M. Rugman ; Richard M. Hodgetts |
| title_short | International business |
| title_sort | international business |
| topic | Multinationales Unternehmen - Strategisches Management Multinationales Unternehmen International business enterprises Management Strategic planning Internationales Management (DE-588)4114040-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Multinationales Unternehmen - Strategisches Management Multinationales Unternehmen International business enterprises Management Strategic planning Internationales Management Strategisches Management Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010011965&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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