Verfügbarkeit: International business

International business:

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Rugman, Alan M. 1945-2014 (VerfasserIn), Hodgetts, Richard M. 1942-2001 (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York [u.a.] Financial Times, Prentice-Hall 2003
Ausgabe:	3. ed.
Schriftenreihe:	Pearson Education
Schlagworte:	Multinationales Unternehmen - Strategisches Management Multinationales Unternehmen International business enterprises > Management Strategic planning Internationales Management Strategisches Management Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XXXVI, 628 S. Ill., graph. Darst., Kt. 1 CD-ROM (12 cm)
ISBN:	0273673742

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Datensatz im Suchindex

_version_	1804129570430910464
adam_text	List of Cases xvi List of Figures and Maps xx List of Tables xxii Prefaces xxiv About the Authors xxxii Acknowledgments xxxiv Part One THE WORLD OF INTERNATIONAL BUSINESS Chapter 1 Regional and Global Strategy 2 Chapter 2 The Multinational Enterprise 35 Chapter 3 The Triad and International Business 66 Part Two THE ENVIRONMENT OF INTERNATIONAL BUSINESS Chapter 4 International Politics 96 Chapter 5 International Culture 124 Chapter 6 International Trade 152 Chapter 7 International Finance 179 Part Three INTERNATIONAL BUSINESS STRATEGIES Chapter 8 Multinational Strategy 214 Chapter 9 Organizing Strategy 241 Chapter 10 Production Strategy 268 Chapter 11 Marketing Strategy 299 Chapter 12 Human Resource Management Strategy 327 Chapter 13 Political Risk and Negotiation Strategies 358 Chapter 14 International Financial Management 385 Part Four INTERNATIONAL BUSINESS STRATEGIES IN ACTION Chapter 15 Corporate Strategy and National Competitiveness 418 Chapter 16 European Union 447 Chapter 17 Japan 478 Chapter 18 North America 511 Chapter 19 Non Triad Nations 540 Part Five INTERNATIONAL BUSINESS FRAMEWORKS Chapter 20 The Future Challenges in International Business 576 Glossary 602 Subject Index 613 Company Index 618 Name Index 621 List of Cases xvi List of Figures and Maps xx List of Tables xxii Prefaces xxiv About the Authors xxxii Acknowledgments xxxiv • .., f »w . With t a. s % ;: fl^BH THE WORLD OF HE] INTERNATIONAL BUSINESS \|BB Chapter 1 Regional and Global Strategy 2 Objectives of the chapter 2 ¦ ACTIVE LEARNING CASE (US) The Coca Cola Company goes worldwide with a local strategy 3 Introduction 4 World business: a brief overview 5 Exports and imports 5 Foreign direct investment 8 The triad 10 Today s global environment 11 World economies 12 International trade regulation 12 Technology 13 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US) Amazon.com one third of the way there 14 Small and medium sized enterprises (SMEs) 15 Globalization and strategic management 15 Regional triad strategies 15 Maintaining economic competitiveness 16 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) The Italian tile industry 20 Multinationals in action 20 The study of international business 22 From general to strategic emphasis 23 Framework for this book 25 Key points 25 Key terms 26 Review and discussion questions 26 ¦ REAL case (us/eu/JAPAN) Big oil gets bigger 26 ¦ REAL CASE (US/NON TRIAD) Pizza Hut in Russia 28 Endnotes 29 Additional bibliography 29 Appendixes to Chapter 1 31 Chapter 2 The Multinational Enterprise 35 Objectives of the chapter 35 ¦ active learning CASE (us) Disneyland in Europe 36 Introduction 37 The nature of multinational enterprises 38 Characteristics of multinational enterprises 39 The internationalization process 40 Why firms become multinational enterprises 44 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) Italian family firms 45 The strategic philosophy of multinational enterprises 45 Multinationals in action 46 Cemex SA 46 Solectron 47 BMW 48 Levi Strauss 48 Canon 48 Strategic management and multinational enterprises 49 Strategic management of MNEs: an introduction 49 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US) CNN 51 Strategic management in action 52 Key points 56 Key terms 56 Review and discussion questions 57 ¦ REAL CASE (EU/JAPAN) LaFarge: a concrete multinational 57 ¦ REAL CASE (EU) Water the oil of the 21 st century 58 Endnotes 60 Additional bibliography 61 Appendixes to Chapter 2 62 Chapter 3 The Triad and International Business 66 Objectives of the chapter 66 ¦ ACTIVE LEARNING CASE (US/EU) Boeing versus Airbus 67 Introduction 69 Reasons for foreign direct investment 69 Increase sales and profits 69 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (JAPAN/US) Aflac 71 Enter rapidly growing markets 72 Reduce costs 72 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (japan/eu) Japanese FDI in Scotland 73 Gain a foothold in economic blocs 74 Protect domestic markets 74 Protect foreign markets 75 Acquire technological and managerial know how 75 Foreign direct investment and trade by triad members 76 The triad s domination of FDI and trade 76 Triad FDI clusters 77 The triad and regional business strategy 78 Wal Mart is not a global business 78 Triad activity and the automobile industry 79 Economic relations within the triad 85 Triad economies 85 Mergers and acquisitions 87 Key points 89 Key terms 89 Review and discussion questions 89 ¦ REAL CASE (EU/JAPAN) Matsushita beats Philips 90 ¦ REAL CASE (NON TRIAD) Codelco, Chile, and the triad 91 Endnotes 92 Additional bibliography 93 THE ENVIRONMENT OF Js5li INTERNATIONAL BUSINESS 3«tjj§5 Chapter 4 International Politics 96 Objectives of the chapter 96 ¦ ACTIVE LEARNING CASE (NON TRIAD) How risky is investment in Russia? 97 Introduction: changing political systems 98 Political ideologies and economics 99 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US) Softwood lumber: not so free trade 100 Government control of assets 101 Government business cooperation 102 Economic integration 104 Trade creation and trade diversion 104 Levels of economic integration 105 Economic integration: an overall perspective 106 Ethics, environment, MNEs, and the civil society 107 The European Union (EU) 109 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US/EU) Non governmental organizations and political power 110 Other economic alliances 113 Economic integration and strategic management 114 Strategic alliances and acquisitions 115 Localization of business operations 116 Key points 118 Key terms 119 Review and discussion questions 119 ¦ REAL CASE (US/NON TRIAD) How environmental regulations can be used as trade barriers 120 ¦ REAL CASE (EU) Thames Water goes international 121 Endnotes 122 Additional bibliography 123 Chapter 5 International Culture 124 Objectives of the chapter 124 ¦ ACTIVE LEARNING CASE (US) US pop culture 125 Introduction 126 Elements of culture 126 Language 126 Religion 128 Values and attitudes 129 Customs and manners 130 Material goods 131 Aesthetics 131 Education 132 Cultural dimensions 133 Defining cultural dimensions 133 Integrating the dimensions 134 Recent cultural research 136 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (NON TRIAD) Criclnfo a global business with a regional focus 137 Culture and strategic management 138 Management styles 138 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) Danone and Parmalat going international, staying local 140 Work attitudes 141 Achievement motivation 143 Time and the future 144 Ethics 144 Key points 145 Key terms 146 Review and discussion questions 146 ¦ REAL CASE (EU) Skandia: Swedish Internet insurance for the world 147 ¦ REAL CASE (EU/US) Cultural differences in international sports 148 Endnotes 149 Additional bibliography 150 Chapter 6 International Trade 152 Objectives of the chapter 152 ¦ ACTIVE LEARNING CASE (EU) The decline of the UK world export market 153 Introduction 154 International trade theory 154 Theory of absolute advantage 155 Theory of comparative advantage 156 Factor endowment theory 158 International product life cycle theory 158 Other important considerations 160 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (JAPAN) Nissan: no pain, no gain 160 Barriers to trade 161 Reasons for trade barriers 161 Commonly used barriers 162 Tariffs 163 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US) The Ell US courier wars 165 US trade policy 165 Non tariff barriers to trade 166 Quotas 167 Buy national restrictions 167 Customs valuation 167 Technical barriers 168 Antidumping legislation, subsidies, and countervailing duties 168 Agricultural products 169 Export restraints 169 Other economic developments 169 Countertrade 169 Trade in services 170 Free trade zones 171 Key points 172 Key terms 173 Review and discussion questions 174 ¦ REAL CASE (US) Dumping on trade complaints 174 ¦ REAL CASE (JAPAN/US) APEC: promise and potential 175 Endnotes 176 Additional bibliography 177 Chapter 7 International Finance 179 Objectives of the chapter 179 ¦ ACTIVE LEARNING CASE (JAPAN) Japan s economic challenges 180 Introduction 181 Balance of payments 181 Broad BOP categories 181 US balance of payments 185 International monetary system 188 International Monetary Fund 188 The managed float system 190 The European monetary system 190 The IMF and the World Bank today 192 Economic cooperation 193 Foreign exchange 194 Foreign exchange markets in the US 195 Participants in foreign exchange markets 198 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US) The Wall Street Crash of 2001 199 Determination of exchange rates 200 Strategic management and international finance 202 Strategies for managing currency exchange rate risk 202 Financing of operations 203 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (NON TRIAD) Anglogold: going global, raising capital 204 Key points 206 Key terms 206 Review and discussion questions 207 ¦ REAL case (EU) HSBC wakes up British banking 207 ¦ real case (non triad) World financial crises 208 Endnotes 210 Additional bibliography 210 INTERNATIONAL BUSINESS ^HH STRATEGIES HESI Chapter 8 Multinational Strategy 214 Objectives of the chapter 214 ¦ ACTIVE LEARNING CASE (EU) Vodafone and the triad telecom market 215 Introduction 216 Strategic orientations 217 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US) Arthur Andersen, Accenture and McKinsey 218 Strategy formulation 219 External environmental assessment 219 Internal environmental assessment 223 Goal setting 227 Strategy implementation 227 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US/JAPAN) Fuji Xerox saves Xerox 228 Location 228 Ownership 229 Functional strategies 231 Control and evaluation 232 Common methods of measurement 232 Key points 234 Key terms 235 Review and discussion questions 235 ¦ REAL CASE (NON TRIAD) Mountain Equipment Coop 235 ¦ real CASE (EU) Benetton in the fast lane 237 Endnotes 237 Additional Bibliography 239 Chapter 9 Organizing Strategy 241 Objectives of the chapter 241 ¦ ACTIVE LEARING CASE (NON TRIAD) Nortel Networks 242 Introduction 243 Organizational structures 244 Early organizational structures 244 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) Rhone Poulenc organizes for international expansion 245 The international division 246 Global organizational structures 246 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US/EU/JAPAN) Making matrix work 253 Strategic management and organizing strategy 255 Analysis of key structural variables 256 Organizational processes 257 Key points 262 Key terms 262 Review and discussion questions 263 ¦ REAL CASE (EU) LVMH: organizing luxury products in the international arena 263 ¦ REAL CASE (US) Command Alkon: a small software business 265 Endnotes 266 Additional bibliography 267 Chapter 10 Production Strategy 268 Objectives of the chapter 268 ¦ ACTIVE LEARNING CASE (US) The GE production process and Six Sigma 269 Introduction 270 Research, development, and innovation 271 New product/service development 271 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU/US) When the rubber hits the road: Michelin, Ford, and Firestone 272 Speed to market 274 Generation of goods and services 275 Global sourcing 276 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) Greening the supply chain 278 Manufacturing of goods 279 Inventory control 282 Developing a strong service orientation 283 International logistics 285 Transportation 285 Choice criteria 286 Packaging 287 Strategic management and production strategy 288 Technology and production design 288 Continuous improvement 289 Alliances and acquisitions 289 Key points 292 Key terms 293 Review and discussion questions 293 ¦ real CASE (US) National Cash Register 294 ¦ REAL CASE (US) Nike 295 Endnotes 296 Additional Bibliography 297 Chapter 11 Marketing Strategy 299 Objectives of the chapter 299 ¦ ACTIVE LEARNING CASE (EU) Worldwide marketing by Volkswagen 300 Introduction 301 International market assessment 301 Initial screening: basic need and potential 301 Second screening: financial and economic conditions 301 Third screening: political and legal forces 302 Fourth screening: sociocultural forces 303 Fifth screening: competitive environment 303 Final selection 303 Product strategies 304 Little or no modification 304 Moderate to high modification 305 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US) Gillette storms the market 307 Promotion 309 Nature of the product 309 Advertising 309 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) IKEA in international markets 310 Personal selling 311 Pricing 312 Government controls 312 Market diversity 312 Currency fluctuations 313 Price escalation forces 313 Place 314 Different distribution systems 314 Choosing the best distribution system 315 Strategic management and marketing strategy 315 Ongoing market assessment 318 New product development 318 Effective pricing 319 Key points 320 Key terms 321 Review and discussion questions 321 ¦ REAL case (US/non triad) Citigroup in China 322 ¦ REAL CASE (NON TRIAD) Brazilian soap operas: a world market 323 Endnotes 324 Additional bibliography 325 Chapter 12 Human Resource Management Strategy 327 Objectives of the chapter ill ¦ ACTIVE LEARNING CASE (US) The Coca Cola Company thinks local 328 Introduction 329 Selection and repatriation 331 International screening criteria and selection procedures 331 Repatriation of expatriates 333 Training and development 335 Types of training 335 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) P O cruise ships 336 Compensation 337 Common elements in an international compensation package 337 Current compensation trends 339 Labor relations 341 Labor relations practices 342 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) German management gets tough 342 Industrial democracy 344 Industrial democracy in action 344 Strategic management and IHRM strategies 346 Language training 346 Cultural adaptation 347 Cultural assimilators 347 Competitive compensation 349 Specially designed HRM programs 350 Key points 351 Key terms 352 Review and discussion questions 352 ¦ real CASE (us) Enron recruiting the best 353 ¦ real CASE (EU) Executive search firms 354 Endnotes 355 Additional bibliography 357 Chapter 13 Political Risk and Negotiation Strategies 358 Objectives of the chapter 358 ¦ ACTIVE LEARNING CASE (NON TRIAD) Singapore Airlines 359 Introduction 360 The nature of political risk 361 Macro political risk 361 Micro political risk 361 Sources of political risk 362 Forecasting and managing political risk 363 Forecasting political risk 363 Quantifying risk vulnerability 365 Negotiation strategies 367 Evaluation of positions 367 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (NON triad/eu) De Beers 368 Behavioral characteristics of the participants 369 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (NON TRIAD) Doing business in China 370 Negotiating an agreement 371 Strategic management and political risk 374 Use of integrative and protective/defensive techniques 374 Strategic use of joint ventures and partnerships 376 Keypoints 378 Key terms 379 Review and discussion questions 379 ¦ REAL CASE (NON TRIAD) Investing in Russia 380 ¦ REAL CASE (US/NON TRIAD) Enron in India 381 Endnotes 382 Additional bibliography 383 Chapter 14 International Financial Management 385 Objectives of the chapter 385 ¦ ACTIVE LEARNING CASE (EU/US) British Airways expansion plans 386 Introduction 387 Determining parent subsidiary relationships 388 Polycentric solution 388 Ethnocentric solution 388 Geocentric solution 388 Managing global cash flows 389 Internal funds flows 389 Funds positioning techniques 390 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (NON TRIAD) Tax havens 393 Multilateral netting 394 Foreign exchange risk management 396 Inflation 397 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US) Buying a Big Mac 397 Addressing exchange rate fluctuations 399 Hedging strategies 401 Developing forecasting and reporting systems 402 Capital expenditure analysis and capital budgeting 403 Use of net present value 403 Institutional features 405 Strategic international finance 407 Establishing overseas operations 407 Reducing financial risk 408 Key points 409 Key terms 410 Review and discussion questions 410 ¦ REAL CASE (NON TRIAD) Brazil: State owned enterprises are privatized 411 ¦ REAL CASE (US/EU/NON TRIAD) Global accounting standards 412 Endnotes 413 Additional bibliography 414 INTERNATIONALBUSINESSjB^B STRATEGIES IN ACTION HH Chapter 15 Corporate Strategy and National Competitiveness 418 Objectives of the chapter 418 ¦ ACTIVE LEARNING CASE (EU) Worldwide operations and local strategies of ABB 419 Introduction 420 Porter s diamond 420 Determinants and external variables 420 Critique and evaluation of the model 422 Other diamond models: two case examples 424 Canada and the double diamond 424 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) Nokia and Ericsson: small phones from small countries 426 Mexico and the double diamond 429 Globalization and corporate strategy 432 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) Tate Lyle as a transnational 432 Integration versus national responsiveness 433 Balancing the trade offs 434 Competitiveness in the triad 436 Key points 440 Key terms 441 Review and discussion questions 441 ¦ REAL CASE (US/EU) There is no global beer; it is local 442 ¦ REAL CASE (NON TRIAD) S. C. Fang Brothers 443 Endnotes 444 Additional bibliography 446 Chapter 16 European Union 447 Objectives of the chapter 447 ¦ ACTIVE LEARNING CASE (EU) France Telecom 448 The EU environment 449 Emergence of a single European market 449 The competitive status of the EU 453 Conducting a strategic analysis 456 Using competitive intelligence 456 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) Toys 51 Us in Europe 457 Evaluating locations 458 Strategy issues 460 Overall strategic analysis for the EU 460 Exporting 462 Strategic acquisitions and alliances 463 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) Kingfisher as a European retailer 464 Marketing considerations 465 Manufacturing considerations 466 Management considerations 468 Barriers to EU market access 469 Key points 471 Key terms 471 Review and discussion questions 472 ¦ REAL CASE (EU) Accor budget hotels 472 ¦ REAL case (EU/us) Pharmaceutical mergers 474 Endnotes 475 Additional bibliography 477 Chapter 17 Japan 478 Objectives of the chapter 478 ¦ ACTIVE LEARNING CASE (JAPAN) Figuring out how to do business in Japan 479 Profile of Japan 481 Political and legal system 481 Population and social patterns 482 Business and the economy 483 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (JAPAN) The Japanese banking crisis 485 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (JAPAN) Kirin Beer goes international 487 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (JAPAN) Japan and foreign direct investment 494 Achieving success in Japan: seven basic steps 489 First: Research the Japanese market 489 Second: Put the customer first 490 Third: Maintain control of operations 490 Fourth: Offer the right products 491 Fifth: Attack and counterattack 491 Sixth: Stay the course 491 Seven: Use Japan as a jumping off point 492 Choosing a start up strategy 492 Exporting 492 Licensing agreements 493 Joint ventures 496 Acquisitions 497 Creating a local subsidiary 497 Managing on site operations 498 Recruiting 498 Choosing location and organization 499 Financing operations 500 Japan as a triad power 501 Key points 504 Key terms 504 Review and discussion questions 505 ¦ REAL case (JAPAN/US) Toys fl Us in Japan 505 ¦ REAL CASE (JAPAN) The Asian financial crisis 507 Endnotes 508 Additional bibliography 509 Chapter 18 North America 511 Objectives of the chapter 511 ¦ ACTIVE LEARNING CASE (US/NON TRIAD) The Free Trade Area of the Americas builds on NAFTA 512 Introduction 514 Canada 514 Canada s economy 514 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US/non triad) Open Skies 516 Differences in the business environment 517 Canada s multinationals 521 Multilateral Agreement on Investment (MAI) 524 I Business opportunities in Canada 524 I Franchising 526 Mexico 526 Mexico s economy 527 Mexico and the North American Free Trade Agreement 528 Regional trade agreements 528 Doing business in Mexico 529 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (NON TRIAD) Four common approaches in Mexico 530 Key points 533 Key terms 534 Review and discussion questions 534 ¦ REAL CASE (NON TRIAD) Bombardier s planes and trains 535 ¦ REAL CASE (NON TRIAD) South of the border, Mexico way 536 Endnotes 537 Additional bibliography 538 Chapter 19 Non Triad Nations 540 Objectives of the chapter 540 ¦ ACTIVE LEARNING CASE (NON TRIAD) Acer Taiwan goes international 541 Introduction 542 Market access to the triad 542 Latin America 544 Chile 544 Brazil 548 Asia and the Pacific 550 China 551 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (NON TRIAD) The Chinese multinational enterprises 553 India 555 South Korea 557 Singapore 558 Australia 558 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (NON TRIAD/EU) Unilever in Asia and Latin America 560 Eastern Europe 560 Russia 561 Poland 563 Key points 564 Review and discussion questions 565 ¦ REAL CASE (NON TRIAD) Korean chaebols 566 ¦ REAL CASE (NON TRIAD) Kiwifruit: a New Zealand success story 567 Endnotes 567 Additional bibliography 569 Appendixes to Chapter 19 571 INTERNATIONAL BUSINESS SwK Chapter 20 The Future Challenges of International Business 576 Objectives of the chapter 576 ¦ ACTIVE LEARNING CASE (EU/US) The environment, NGOs, and MNEs 577 Introduction 578 Developing effective strategies 578 Going where the action is 578 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (US) 3M 580 International business research frameworks 580 Theories of international business 581 Practical applications of the theory 581 A framework for global strategies: the CSA/FSA matrix 582 The competitive advantage matrix 583 « Developing business networks 585 Forging new business networks 585 Coping with changing environments 587 Political environment 587 Economic environment 590 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) Volvo s success 590 Trade and investment frameworks 592 ¦ INTERNATIONAL BUSINESS STRATEGY IN ACTION (EU) Is The Body Shop an ethical business? 595 Key points 596 Key terms 596 Review and discussion questions 597 ¦ REAL CASE (US/NON TRIAD) Dell B2C 597 ¦ REAL CASE (US) Hewlett Packard s environmental management policy 598 Endnotes 599 Additional bibliography 600 Glossary 602 Subject Index 613 Company Index 618 Name Index 621 List of Cases I Chapter 1 ¦ The Coca Cola Company goes worldwide with a local strategy ¦ Amazon.com one third of the way there [Kiwi us I ¦ The Italian tile industry ¦ Big oil gets bigger i , EU 20 Pizza Hut in Russia ^ US/EU/JAPAN 26 US/NON TRIAD 28 Chapter 2 ¦ Disneyland in Europe ¦ Italian family firms . , US 36 ¦ CNN ™ EU 45 ¦ LaFarge: a concrete multinational r—ri Sr/IiD4M !1 Water the oil of the 21st century \|\| J^ £ Chapter 3 ¦ Boeing versus Airbus ¦ Aflac US/EU 67 ¦ Japanese FDI in Scotland JAPAN/US 71 ¦Matsushita beats Philips JAPAN/EU 73 ¦Codelco, Chile, and the triad , , EU/JAPAN 90 [new] non triad 91 Chapter 4 ¦ How risky is investment in Russia? ¦Softwood lumber: not so free trade r^ J™™0 97 ¦ Non governmental organizations and 10° political power I ¦ How environmental regulations can be used ™ ^ ! 10 as trade barriers ¦ Thames Water goes international I , US/NON TRIAD 120 lnew\| EU 121 Chapter 5 ¦ US pop culture ¦ Criclnfo a global business with a regional focm r^n ^ 125 ¦Danone and Parmalat going internS S ^^ 137 staying local ¦Skandia:;Swedish !„,„„« insurance for,he world 11 ^ I4° ¦CuUura, deferences in in.erna.ionaj sports ^ ™us £ Chapter 6 ¦ The decline of the UK world export market ¦ Nissan: no pain, no gain , , EU 153 Lnew\| JAPAN 160 List of cases XVH ¦ The EU US courier wars \|new\| us 165 ¦ Dumping on trade complaints us 174 ¦ APEC: promise and potential \|new\| japan/us 175 Chapter 7 ¦ Japan s economic challenges japan 180 ¦ The Wall Street Crash of 2001 fliewj us 199 ¦ Anglogold: going global, raising capital [new\| non triad 204 ¦ HSBC wakes up British banking \|new\| eu 207 ¦ World financial crises \| new \| non triad 208 Chapter 8 ¦ Vodafone and the triad telecom market \|new\| eu 215 ¦ Arthur Andersen, Accenture, and MeKinsey \|new\| us 218 ¦ Fuji Xerox saves Xerox us/japan 228 ¦ Mountain Equipment Coop \|new\| non triad 235 ¦ Benetton in the fast line lnew\| eu 237 Chapter 9 ¦ Nortel Networks \|new\| non triad 242 ¦ Rhone Poulenc organizes for international expansion \|new\| eu 245 ¦ Making matrix work us/eu/japan 253 ¦ LVMH: organizing luxury products in the international arena \|new\| eu 263 ¦ Command Alkon: a small software business \| new\| us 265 Chapter 10 ¦ The GE production process and Six Sigma us 269 ¦ When the rubber hits the road: Michelin, Ford, and Firestone \|new\| eu/us 272 ¦ Greening the supply chain [new\| eu 278 ¦ National Cash Register us 294 ¦ Nike us 295 Chapter 11 ¦ Worldwide marketing by Volkswagen eu 300 ¦ Gillette storms the market us 307 ¦ IKEA in international markets EU 310 ¦ Citigroup in China \|new\| us/nontriad 322 ¦ Brazilian soap operas: a world market \|new\| nontriad 323 Chapter 12 ¦ The Coca Cola Company thinks local us 328 ¦ P O cruise ships \|new\| eu 336 ¦ German management gets tough eu 342 ¦ Enron recruiting the best us 353 ¦ Executive search firms \|new\| EU 354 XVHi List of cases Chapter 13 ¦ Singapore Airlines NON TRIAD 359 ¦ De Beers \|new\| NON TRIAD/EU 368 ¦ Doing business in China NON TRIAD 370 ¦ Investing in Russia non triad 380 ¦ Enron in India I new I us/nontriad 381 Chapter 14 ¦ British Airways expansion plans EU/US 386 ¦ Tax havens \|new\| nontriad 393 ¦ Buying a Big Mac us 397 ¦ Brazil: State owned enterprises are privatized \|new\| non triad 411 ¦ Global accounting standards \|new\| us/eu/non triad 412 Chapter 15 ¦ Worldwide operations and local strategies of ABB EU 419 ¦ Nokia and Ericsson: small phones from small countries EU 426 ¦ Tate Lyle as a transnational \|new\| EU 432 ¦ There is no global beer; it is local \|new\| us/eu 442 ¦ S. C. Fang Brothers NON TRIAD 443 Chapter 16 ¦ France Telecom [new\| eu 448 ¦ Toys 5T Us in Europe EU 457 ¦ Kingfisher as a European retailer EU 464 ¦ Accor budget hotels \|new\| EU 472 ¦ Pharmaceutical mergers \|new\| eu/us 474 Chapter 17 ¦ Figuring out how to do business in Japan japan 479 ¦ The Japanese banking crisis \|new\| japan 485 ¦ Kirin Beer goes international [new\| japan 487 ¦ Japan and foreign direct investment \| new \| japan 494 ¦ Toys H Us in Japan \|new\| japan/us 505 ¦ The Asian financial crisis japan 507 Chapter 18 ¦ The Free Trade Area of the Americas builds on NAFTA US/NON TRIAD 512 ¦ Open Skies us/non triad 516 ¦ Four common approaches in Mexico non triad 530 ¦ Bombardier s planes and trains non triad 535 ¦ South of the border, Mexico way non triad 536 Chapter 19 ¦ Acer Taiwan goes international nontriad 541 ¦ The Chinese multinational enterprises \|new[ nontriad 553 ¦ Unilever in Asia and Latin America non triad/eu 560 ¦ Korean chaebols \|new\| non triad 566 ¦ Kiwifruit: a New Zealand success story nontriad 567 List of cases xfe Chapter 20 ¦ The environment, NGOs, and MNEs \|new\| eu/US 577 ¦ 3M us 580 ¦ Volvo s success eu 590 ¦ Is The Body Shop an ethical business? \|new\| eu 595 ¦ DellB2C \| new \| us/non triad 597 ¦ Hewlett Packard s environmental management policy us 598
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indexdate	2024-07-09T19:07:14Z
institution	BVB
isbn	0273673742
language	English
lccn	2002190989
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publisher	Financial Times, Prentice-Hall
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series2	Pearson Education
spelling	Rugman, Alan M. 1945-2014 Verfasser (DE-588)129694010 aut International business Alan M. Rugman ; Richard M. Hodgetts 3. ed. New York [u.a.] Financial Times, Prentice-Hall 2003 XXXVI, 628 S. Ill., graph. Darst., Kt. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Pearson Education Includes bibliographical references and index Multinationales Unternehmen - Strategisches Management Multinationales Unternehmen International business enterprises Management Strategic planning Internationales Management (DE-588)4114040-0 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Multinationales Unternehmen (DE-588)4075092-9 s Strategisches Management (DE-588)4124261-0 s DE-604 Internationales Management (DE-588)4114040-0 s 2\p DE-604 Hodgetts, Richard M. 1942-2001 Verfasser (DE-588)132843811 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010011965&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Rugman, Alan M. 1945-2014 Hodgetts, Richard M. 1942-2001 International business Multinationales Unternehmen - Strategisches Management Multinationales Unternehmen International business enterprises Management Strategic planning Internationales Management (DE-588)4114040-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4114040-0 (DE-588)4075092-9 (DE-588)4124261-0 (DE-588)4123623-3
title	International business
title_auth	International business
title_exact_search	International business
title_full	International business Alan M. Rugman ; Richard M. Hodgetts
title_fullStr	International business Alan M. Rugman ; Richard M. Hodgetts
title_full_unstemmed	International business Alan M. Rugman ; Richard M. Hodgetts
title_short	International business
title_sort	international business
topic	Multinationales Unternehmen - Strategisches Management Multinationales Unternehmen International business enterprises Management Strategic planning Internationales Management (DE-588)4114040-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Multinationales Unternehmen - Strategisches Management Multinationales Unternehmen International business enterprises Management Strategic planning Internationales Management Strategisches Management Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010011965&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT rugmanalanm internationalbusiness AT hodgettsrichardm internationalbusiness

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