Individualization based collaborative customer relationship management: motives, structures, and modes of collaboration for mass customization and CRM
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Lehrst. f. Allgemeine u- Industrielle Betriebswirtschaftslehre d.TU München
2002
|
| Schriftenreihe: | Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre
29 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 47 S. graph. Darst. |
Internformat
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| 245 | 1 | 0 | |a Individualization based collaborative customer relationship management |b motives, structures, and modes of collaboration for mass customization and CRM |c Frank Thomas Piller and Christian Schaller |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Part 1: Challenges of collaborative CRM: an introductorily case from the sports
shoe industry
Part 2: Collaboration in CRM potentials and challenges of an individualization
based approach
1. Customer Relationship Management and Customer Loyalty 10
1.1 Drivers of customer loyalty 11
1.2 Individualization and customer relationship management 12
2. Collaborative Customer Relationship Management 16
2.1 From value chains to collaboration nets 16
2.2 Collaboration why? 18
2.3 Knowledge gains versus channel conflicts: potentials and restrictions of
collaboration 19
Part 3: Building customer loyalty with collaboration nets four models of
individualization based CCRIY1
3. Characteristics of collaborative CRM: a framework for evaluation 25
3.1 (A) Integration capability and risk of channel conflicts 25
3.2 (B) Addressing interaction needs 27
3.3 (C) Realization of economies of integration 28
3.4 (D) Realization of economies of relationship 30
4. Models of collaboration for individualization based CRM 32
4.1 Consumer direct manufacturer managed pure play 32
4.2 Manufacturer driven collaboration 34
4.3 Retail driven collaboration 36
4.4 Intermediary based models of collaboration 38
5. Thinking collaborativly. 42
|
| any_adam_object | 1 |
| author | Piller, Frank T. 1969- Schaller, Christian |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV014787817 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:07:10Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010008611 |
| oclc_num | 216847390 |
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| physical | 47 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Lehrst. f. Allgemeine u- Industrielle Betriebswirtschaftslehre d.TU München |
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| series | Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre |
| series2 | Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre |
| spelling | Piller, Frank T. 1969- Verfasser (DE-588)11819593X aut Individualization based collaborative customer relationship management motives, structures, and modes of collaboration for mass customization and CRM Frank Thomas Piller and Christian Schaller München Lehrst. f. Allgemeine u- Industrielle Betriebswirtschaftslehre d.TU München 2002 47 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre 29 Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Schaller, Christian Verfasser aut Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre 29 (DE-604)BV008870149 29 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010008611&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Piller, Frank T. 1969- Schaller, Christian Individualization based collaborative customer relationship management motives, structures, and modes of collaboration for mass customization and CRM Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4236865-0 |
| title | Individualization based collaborative customer relationship management motives, structures, and modes of collaboration for mass customization and CRM |
| title_auth | Individualization based collaborative customer relationship management motives, structures, and modes of collaboration for mass customization and CRM |
| title_exact_search | Individualization based collaborative customer relationship management motives, structures, and modes of collaboration for mass customization and CRM |
| title_full | Individualization based collaborative customer relationship management motives, structures, and modes of collaboration for mass customization and CRM Frank Thomas Piller and Christian Schaller |
| title_fullStr | Individualization based collaborative customer relationship management motives, structures, and modes of collaboration for mass customization and CRM Frank Thomas Piller and Christian Schaller |
| title_full_unstemmed | Individualization based collaborative customer relationship management motives, structures, and modes of collaboration for mass customization and CRM Frank Thomas Piller and Christian Schaller |
| title_short | Individualization based collaborative customer relationship management |
| title_sort | individualization based collaborative customer relationship management motives structures and modes of collaboration for mass customization and crm |
| title_sub | motives, structures, and modes of collaboration for mass customization and CRM |
| topic | Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Beziehungsmanagement Kundenmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010008611&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV008870149 |
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