Public information campaigns & opinion research: a handbook of the student & practitioner
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Sage
2002
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 193 S. graph. Darst. |
| ISBN: | 0761964320 0761964312 |
Internformat
MARC
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| 245 | 1 | 0 | |a Public information campaigns & opinion research |b a handbook of the student & practitioner |c ed. by by Hans-Dieter Klingemann ... |
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| 650 | 4 | |a Advertising, Political | |
| 650 | 4 | |a Political campaigns | |
| 650 | 4 | |a Public opinion polls | |
| 650 | 4 | |a Communication in politics | |
| 650 | 4 | |a Advocacy advertising | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-010005352 | ||
Datensatz im Suchindex
| _version_ | 1804129560726339584 |
|---|---|
| adam_text | Contents
List of Contributors viii
List of Figures x
List of Tables xi
Foreword xiii
Karlheinz Reif
Campaigns and Surveys: An Introduction I
Hans Dieter Klingemann and Andrea Rommele
I
Information and Communication Campaigns:
Linking Theory to Practice 9
Katrin Voltmer and Andrea Rommele
2
Modelling and Evaluating Public Relations Campaigns 21
Barbara Baerns and Juliana Raupp
3
Towards a Theory of Campaigns: The Role of
Opinion Leaders 36
Michael Schenk and Thomas Dobler
PART 1! PLANNING AND iMPLEHEWONG
NATIONAL CAMPAIGNS *»2
4
The Importance of Research in Planning and
Developing Communications Campaigns:
The UK Government Home Office Smoke
Alarms Campaign 52
Malcolm Rigg
vi PUBLIC INFORMATION CAMPAIGNS AND OPINION RESEARCH
5
Planning and Implementing a National Campaign:
Two Campaigns by the National Farmers Union 61
Simon Rayner
6
Public Opinion Information and Campaign
Strategies: An American Case Study 70
Ronald L Holzhacker
part iii
7
Communicating Europe : Implications for
Multi Level Governance in the European Union 91
Hans Dieter Klingemann and Andrea Rdmme/e
8
Campaign Practices and Survey Use in the European
Commission: The Eurobarometer Survey 105
Christine Putz
9
The Role of Survey Research in International
Campaigns: What Can be Learnt From
Case Studies? 125
Michele Corrado
Pl%m IV ASSESSMENT Or EFFtCTS 14?
10
Effective Campaign Assessment: How to
Learn From Your Failures 147
Leon Ostergaard
II
Using Survey Research to Determine the
Effects of a Campaign 160
Klaus Schonbach
CONTENTS vii
12
Using Market Research Techniques to
Determine Campaign Effects 167
Rolf Pfleiderer
CONCLUSION IdS
13
Using Survey Research in Campaigns: A Summary
and Checklist for the Student and Campaign
Practitioner 185
Hans Dieter Klingemann and Andrea Rb mmele
Index 189
List of Figures
Figure 4.1 Number of fires in England and Wales 53
Figure 4.2 Number of deaths caused by fire 54
Figure 4.3 Changes in results before and after
the advertising 56
Figure 4.4 Intention to purchase by awareness of Doll s House
advertisement (non owners) 57
Figure 4.5 Ownership of smoke alarms 58
Figure 4.6 Ownership by age, 1988 and 1990 58
Figure 7.1 Three step flow of political communication 94
Figure 9.1 Willingness to join WWF 133
Figure 10.1 A simple campaign model 149
List of Tables
Table 2.1 Overview of cases submitted and analysed 23
Table 2.2 Distribution of applicants by year 23
Table 2.3 Explicit description of strategic steps 24
Table 2.4 Explicit description of strategic steps by applicants 24
Table 2.5 Distribution of types of objectives by year,
mentioned by public relations practitioners 25
Table 2.6 Choice of media by year 26
Table 2.7 Explicit description of nine steps
of decision making 27
Table 2.8 Application of scientific methods according
to the models of Grunig/Hunt and Grunig/Grunig 28
Table 2.9 Application of scientific methods using models
from communications science 32
Table 7.1 Responses to the question on reliable
information about European issues 96
Table 7.2 Number of responses to the question on reliable
information: persons and institutions 96
Table 7.3 Number of non responses among opinion
leaders and followers 97
Table 7.4 Sectors where persons with reliable information
about the EU are located 98
Table 7.5 Sectors where institutions with reliable
information about the EU are located 98
Table 8.1 The use of Eurobarometer surveys in the different
phases of a campaign 113
Table 8.2 Health or safety risk at work 116
Table 8.3 Risk of accident at work 117
Table 8.4 Satisfaction with actions for safety 117
Table 8.5 Is R for/against common EC legislation on safety 118
Table 8.6 R wants more info about EC actions 118
Table 8.7 EC should check application of safety legislation more 121
xii PUBLIC INFORMATION CAMPAIGNS AND OPINION RESEARCH
Table 8.8 Providing information on health, safety
and hygiene at work 122
Table 8.9 EC should stimulate worker employer discussions 122
Table 9.1 WWF international research 127
Table 9.2 Willingness to support WWF 132
Table 9.3 Greenpeace International research 134
Table 9.4 Survey of attitudes to nuclear testing 138
Table 9.5 MORI/Greenpeace survey of attitudes to
nuclear testing 139
Table 9.6 MORI/Greenpeace survey of attitudes
to genetically modified food 142
Table 9.7 MORI/Greenpeace survey of attitudes
to genetically modified food willingness to eat 142
|
| any_adam_object | 1 |
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| building | Verbundindex |
| bvnumber | BV014776209 |
| callnumber-first | J - Political Science |
| callnumber-label | JF2112 |
| callnumber-raw | JF2112.A4P83 2002 |
| callnumber-search | JF2112.A4P83 2002 |
| callnumber-sort | JF 42112 A4 P83 42002 |
| callnumber-subject | JF - Public Administration |
| classification_rvk | MF 1200 MF 1700 |
| ctrlnum | (OCoLC)633291313 (DE-599)BVBBV014776209 |
| dewey-full | 659.1/93221 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/932 21 |
| dewey-search | 659.1/932 21 |
| dewey-sort | 3659.1 3932 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Politologie Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| indexdate | 2024-07-09T19:07:05Z |
| institution | BVB |
| isbn | 0761964320 0761964312 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010005352 |
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| spelling | Public information campaigns & opinion research a handbook of the student & practitioner ed. by by Hans-Dieter Klingemann ... 1. publ. London [u.a.] Sage 2002 XIV, 193 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising, Political Political campaigns Public opinion polls Communication in politics Advocacy advertising Advertising campaigns Wahlpropaganda (DE-588)4188928-9 gnd rswk-swf Demoskopie (DE-588)4011425-9 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Wahlpropaganda (DE-588)4188928-9 s Demoskopie (DE-588)4011425-9 s Politische Kommunikation (DE-588)4134262-8 s DE-604 Klingemann, Hans-Dieter 1937- Sonstige (DE-588)123600898 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010005352&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Public information campaigns & opinion research a handbook of the student & practitioner Advertising, Political Political campaigns Public opinion polls Communication in politics Advocacy advertising Advertising campaigns Wahlpropaganda (DE-588)4188928-9 gnd Demoskopie (DE-588)4011425-9 gnd Politische Kommunikation (DE-588)4134262-8 gnd |
| subject_GND | (DE-588)4188928-9 (DE-588)4011425-9 (DE-588)4134262-8 (DE-588)4143413-4 |
| title | Public information campaigns & opinion research a handbook of the student & practitioner |
| title_auth | Public information campaigns & opinion research a handbook of the student & practitioner |
| title_exact_search | Public information campaigns & opinion research a handbook of the student & practitioner |
| title_full | Public information campaigns & opinion research a handbook of the student & practitioner ed. by by Hans-Dieter Klingemann ... |
| title_fullStr | Public information campaigns & opinion research a handbook of the student & practitioner ed. by by Hans-Dieter Klingemann ... |
| title_full_unstemmed | Public information campaigns & opinion research a handbook of the student & practitioner ed. by by Hans-Dieter Klingemann ... |
| title_short | Public information campaigns & opinion research |
| title_sort | public information campaigns opinion research a handbook of the student practitioner |
| title_sub | a handbook of the student & practitioner |
| topic | Advertising, Political Political campaigns Public opinion polls Communication in politics Advocacy advertising Advertising campaigns Wahlpropaganda (DE-588)4188928-9 gnd Demoskopie (DE-588)4011425-9 gnd Politische Kommunikation (DE-588)4134262-8 gnd |
| topic_facet | Advertising, Political Political campaigns Public opinion polls Communication in politics Advocacy advertising Advertising campaigns Wahlpropaganda Demoskopie Politische Kommunikation Aufsatzsammlung |
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