Consumer behaviour: a European perspective
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Financial Times Prentice Hall
2002
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | XXIII, 630 S. Ill., graph. Darst., Kt. |
| ISBN: | 027365182X |
Internformat
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| 246 | 1 | 3 | |a Consumer behavior |
| 250 | |a 2. ed. | ||
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Datensatz im Suchindex
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| adam_text |
Brief contents
Preface x,jj
Part A CONSUMERS IN THE MARKETPLACE 1
1 An introduction to consumer behaviour 2
Part B CONSUMERS AS INDIVIDUALS 32
2 Perception and interpretation 34
3 Learning and memory 64
4 Motivation, values and involvement 92
5 Attitudes 126
6 Attitude change and interactive communications 154
7 The self 188
Case studies 1 3 221
PartC CONSUMERS AS DECISION MAKERS 232
8 Individual decision making 234
9 Shopping, buying, evaluating and disposing 268
10 Group influence and opinion leadership 302
Case studies 4 6 335
PartD A PORTRAIT OF EUROPEAN CONSUMERS 344
11 European family structure and household decision making 346
12 Income and social class 374
1 3 Age subcultures 404
Case studies 7 9 426
PartE CULTURE AND EUROPEAN LIFESTYLES 438
14 Culture and consumer behaviour 440
15 Cultural change processes 470
16 Lifestyles and European cultures 502
17 New times, new consumers 540
Case studies 10 12 569
Glossary 582
Indexes 591
Contents
Preface xiii
Part A CONSUMERS IN THE MARKETPLACE
1 An introduction to consumer behaviour 2
Consumption in Europe? The European consumer? 3
Consumers' impact on marketing strategy 7
Marketing's impact on consumers 13
Do marketers manipulate consumers? 20
Consumer behaviour as a field of study 23
Chapter summary 27
Consumer behaviour challenge 28
Notes 29
Part B CONSUMERS AS INDIVIDUALS
2 Perception and interpretation 34
Introduction 35
The perceptual process 35
Sensory systems 36
Exposure 44
Perceptual selection 46
Interpretation: the meaning of things 50
Chapter summary 58
Consumer behaviour challenge 60
Notes 60
3 Learning and memory 64
Behavioural learning theories 65
Marketing applications of learning principles 70
The role of learning in memory 75
Chapter summary 86
Consumer behaviour challenge 88
Notes 88
4 Motivation, values and involvement 92
Introduction 93
The motivation process: a psychological perspective 93
Motivational strength 94
Motivational direction 95
Hidden motives: the psychoanalytical perspective 100
Viii CONTENTS
Consumer involvement 103
Values 109
The means end chain model 115
Materialism: the ultimate 'why' of consumption? 116
Chapter summary 120
Consumer behaviour challenge 121
Notes 122
5 Attitudes 126
The power of attitudes 127
The content of attitudes 127
Forming attitudes 133
Attitude models 140
Using attitudes to predict behaviour 144
Chapter summary 149
Consumer behaviour challenge 150
Notes 151
6 Attitude change and interactive communications 154
Changing attitudes through communication 155
The source 162
The message 168
The source vs. the message: sell the steak or the sizzle? 179
Chapter summary 182
Consumer behaviour challenge 182
Notes 183
7 The self 188
Perspectives on the self 189
Consumption and self concept 194
Gender roles 197
Body image 205
Chapter summary 214
Consumer behaviour challenge 215
Notes 215
Case study 1 Attention to and perception of cinema commercials 221
Case study 2 Quorn neither fish, flesh nor fowl 224
Case study 3 'The medium is the message or are you what
you drink?' 226
PartC CONSUMERS AS DECISION MAKERS
8 Individual decision making 234
Consumers as problem solvers 235
Problem recognition 238
CONTENTS ix
Information search 240
Evaluation of alternatives 248
Product choice: selecting among alternatives 252
Chapter summary 261
Consumer behaviour challenge 263
Notes 263
9 Shopping, buying, evaluating and disposing 268
Introduction 268
Antecedent states 270
Social and physical surroundings 273
Shopping: motivations and experiences 278
E commerce: clicks vs. bricks 280
Servicescapes: retailing as theatre 283
Post purchase satisfaction 289
Product disposal 292
Chapter summary 293
Consumer behaviour challenge 294
Notes 295
10 Group influence and opinion leadership 302
Introduction 303
Reference groups 303
Conformity 313
Word of mouth communication 317
Opinion leadership 323
Chapter summary 329
Consumer behaviour challenge 330
Notes 330
Case study 4 From Mille lire to Mille et Une Nuits: inventing disposable
books 335
Case study 5 Viral marketing and 'Norman' 339
Case study 6 Triumph of femininity 342
Part D A PORTRAIT OF EUROPEAN CONSUMERS
11 European family structure and household
decision making 346
Introduction 347
The family 347
The intimate corporation: family decision making 357
Children as decision makers: consumers in training 361
Chapter summary 367
Consumer behaviour challenge 368
Notes 369
X CONTENTS
12 Income and social class 374
Consumer spending and economic behaviour 375
Social class 380
How social class affects purchase decisions 389
Status symbols 395
Chapter summary 398
Consumer behaviour challenge 399
Notes 400
13 Age subcultures 404
Age and consumer identity 405
The teen market: it totally rules 407
Baby busters: Generation 'X' 413
Baby boomers 415
The grey market 417
Chapter summary 422
Consumer behaviour challenge 423
Notes 424
Case study 7 jolly Cola: Jack the Dullard marketing against the
global powers 426
Case study 8 KILROY Travels International 430
Case study 9 Commodification, appropriation and singularization:
the imaginary case of 'a 1985 Chateau Leoville Las Cases' 434
PartE CULTURE AND EUROPEAN LIFESTYLES
14 Culture and consumer behaviour 440
Culture and consumption 441
Myths and rituals 446
Sacred and profane consumption 456
Consumer society material culture 462
Chapter summary 463
Consumer behaviour challenge 464
Notes 465
15 Cultural change processes 470
Introduction 471
The diffusion of innovations 481
The fashion system 486
Chapter summary 495
Consumer behaviour challenge 497
Notes 497
16 Lifestyles and European cultures 502
Lifestyles and consumption choices 503
Lifestyle marketing 504
Geographic influences on lifestyles 516
CONTENTS Xi
Ethnic and religious subcultures 527
Euro consumers: do they exist? 532
Chapter summary 533
Consumer behaviour challenge 534
Notes 535
17 New times, new consumers 540
Introduction 541
Environmentalism: saving the planet with a shopping basket 541
Global marketing and culture 548
Postmodernism? 560
Chapter summary 564
Consumer behaviour challenge 565
Notes 565
Case study 10 Alessi: Italian design and the re enchantment of
everyday objects 569
Case study 11 Tatlyses Lahmacun 574
Case study 12 When a fashion victim customer becomes a
fashion designer 579
Glossary 582
Indexes 591
Author index 591
Product/company/name index 601
Subject index 607 |
| any_adam_object | 1 |
| author | Solomon, Michael R. 1956- Bamossy, Gary J. 1949- Askegaard, Søren |
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| discipline | Psychologie Wirtschaftswissenschaften Ökotrophologie |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV014746823 |
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| indexdate | 2025-01-02T09:22:17Z |
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| language | English |
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| physical | XXIII, 630 S. Ill., graph. Darst., Kt. |
| publishDate | 2002 |
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| spelling | Solomon, Michael R. 1956- Verfasser (DE-588)129227684 aut Consumer behaviour a European perspective Michael Solomon ; Gary Bamossy ; S/oren Askegaard Consumer behavior 2. ed. Harlow [u.a.] Financial Times Prentice Hall 2002 XXIII, 630 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Europäische Union (DE-588)5098525-5 gnd rswk-swf Consumentengedrag gtt Consumer behavior -- Europe Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Entscheidungsverhalten (DE-588)4113448-5 gnd rswk-swf Europa Europa (DE-588)4015701-5 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Europa (DE-588)4015701-5 g Verbraucherverhalten (DE-588)4062644-1 s Entscheidungsverhalten (DE-588)4113448-5 s DE-604 Europäische Union (DE-588)5098525-5 b 2\p DE-604 Bamossy, Gary J. 1949- Verfasser (DE-588)122980778 aut Askegaard, Søren Verfasser aut http://www.loc.gov/catdir/toc/fy035/2001051114.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009988841&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Solomon, Michael R. 1956- Bamossy, Gary J. 1949- Askegaard, Søren Consumer behaviour a European perspective Europäische Union (DE-588)5098525-5 gnd Consumentengedrag gtt Consumer behavior -- Europe Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| subject_GND | (DE-588)5098525-5 (DE-588)4062644-1 (DE-588)4113448-5 (DE-588)4015701-5 (DE-588)4123623-3 |
| title | Consumer behaviour a European perspective |
| title_alt | Consumer behavior |
| title_auth | Consumer behaviour a European perspective |
| title_exact_search | Consumer behaviour a European perspective |
| title_full | Consumer behaviour a European perspective Michael Solomon ; Gary Bamossy ; S/oren Askegaard |
| title_fullStr | Consumer behaviour a European perspective Michael Solomon ; Gary Bamossy ; S/oren Askegaard |
| title_full_unstemmed | Consumer behaviour a European perspective Michael Solomon ; Gary Bamossy ; S/oren Askegaard |
| title_short | Consumer behaviour |
| title_sort | consumer behaviour a european perspective |
| title_sub | a European perspective |
| topic | Europäische Union (DE-588)5098525-5 gnd Consumentengedrag gtt Consumer behavior -- Europe Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| topic_facet | Europäische Union Consumentengedrag Consumer behavior -- Europe Verbraucherverhalten Entscheidungsverhalten Europa Lehrbuch |
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