Active-ad: analysis of success criteria for interactive advertising formats ; public final report
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Luxembourg
Office for Official publications of the European Communities
2002
|
| Schlagworte: | |
| Beschreibung: | 24 S. |
| ISBN: | 9289435313 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804129472871399424 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV014743996 |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)231964060 (DE-599)BVBBV014743996 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV014743996 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:05:41Z |
| institution | BVB |
| isbn | 9289435313 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009987265 |
| oclc_num | 231964060 |
| open_access_boolean | |
| owner | DE-12 DE-355 DE-BY-UBR DE-521 |
| owner_facet | DE-12 DE-355 DE-BY-UBR DE-521 |
| physical | 24 S. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Office for Official publications of the European Communities |
| record_format | marc |
| spelling | Active-ad analysis of success criteria for interactive advertising formats ; public final report Principal authors: Margot Blunden-Willms... Luxembourg Office for Official publications of the European Communities 2002 24 S. txt rdacontent n rdamedia nc rdacarrier Interaktive Medien (DE-588)4642838-0 gnd rswk-swf Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Virtuelle Werbung (DE-588)4540271-1 gnd rswk-swf Positionierung Marketing (DE-588)4503311-0 s Virtuelle Werbung (DE-588)4540271-1 s Interaktive Medien (DE-588)4642838-0 s DE-604 Blunden-Willms, Margot Sonstige oth |
| spellingShingle | Active-ad analysis of success criteria for interactive advertising formats ; public final report Interaktive Medien (DE-588)4642838-0 gnd Positionierung Marketing (DE-588)4503311-0 gnd Virtuelle Werbung (DE-588)4540271-1 gnd |
| subject_GND | (DE-588)4642838-0 (DE-588)4503311-0 (DE-588)4540271-1 |
| title | Active-ad analysis of success criteria for interactive advertising formats ; public final report |
| title_auth | Active-ad analysis of success criteria for interactive advertising formats ; public final report |
| title_exact_search | Active-ad analysis of success criteria for interactive advertising formats ; public final report |
| title_full | Active-ad analysis of success criteria for interactive advertising formats ; public final report Principal authors: Margot Blunden-Willms... |
| title_fullStr | Active-ad analysis of success criteria for interactive advertising formats ; public final report Principal authors: Margot Blunden-Willms... |
| title_full_unstemmed | Active-ad analysis of success criteria for interactive advertising formats ; public final report Principal authors: Margot Blunden-Willms... |
| title_short | Active-ad |
| title_sort | active ad analysis of success criteria for interactive advertising formats public final report |
| title_sub | analysis of success criteria for interactive advertising formats ; public final report |
| topic | Interaktive Medien (DE-588)4642838-0 gnd Positionierung Marketing (DE-588)4503311-0 gnd Virtuelle Werbung (DE-588)4540271-1 gnd |
| topic_facet | Interaktive Medien Positionierung Marketing Virtuelle Werbung |
| work_keys_str_mv | AT blundenwillmsmargot activeadanalysisofsuccesscriteriaforinteractiveadvertisingformatspublicfinalreport |