The portable MBA:
Written by faculty members, covers first year MBA program topics such as marketing, economics, and management; and includes case studies, an entrepreneurship guide, and discussion about the future of business.
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2003
|
| Ausgabe: | 4. ed. |
| Schriftenreihe: | The portable MBA series
|
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents Inhaltsverzeichnis |
| Zusammenfassung: | Written by faculty members, covers first year MBA program topics such as marketing, economics, and management; and includes case studies, an entrepreneurship guide, and discussion about the future of business. |
| Beschreibung: | Includes bibliographical references (p. 315-326) and index |
| Beschreibung: | XIV, 341 S. Ill. : 26 cm |
| ISBN: | 0471222844 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804129470341185536 |
|---|---|
| adam_text | CONTENTS
Preface ix
PART I: WHAT IS BUSINESS ABOUT?
Chapter 1 What Is Business? 3
The New Competition 5
The Intelligent Enterprise 8
Understanding Business Ecosystems 10
The Internet 11
Implications 12
For Further Reading 13
Chapter 2 The Future 15
The Millennium Problem 19
Elements of Developing Scenarios 20
Macrotrends 25
For Further Reading 29
Chapter 3 Managing People 31
A Brief Tour Through Business History 32
The Role of Individuals and Relationships 35
Groups and Teams 39
The Organizational Level 40
Human Resources Management (HRM) Systems 42
Some Practical Principles 46
For Further Reading 48
• *
VII
viii Contents
Chapter 4 Business Ethics 51
What Constitutes an Ethical Issue? 52
The Tools of Moral Reasoning 55
A Method for Understanding Capitalism in Ethical Terms 60
Ethical Challenges to Business 65
For Further Reading 66
Chapter 5 Economics 69
Microeconomics 70
Macroeconomics 77
Balance of Payments 84
Productivity and the New Economy 86
For Further Reading 88
PART II: THE FUNCTIONS OF BUSINESS
Chapter 6 Marketing Management: Leveraging
Customer Value 91
The Marketing Concept 93
Marketing Strategy s Role in Corporate Strategy 95
The Importance of Customer Selection 98
Marketing Activity Pervading the Organization 109
Managing Customer Relationships and the Internet 112
Customer Value Creation and the Role of Employees 113
Value Creation through Alliances and Partnerships 115
Summary 118
For Further Reading 118
Chapter 7 Operations Management: Implementing
and Enabling Strategy 121
What Is an Operations Manager? 121
Measures of Process Performance: What is Improvement? 124
Achieving Process Improvement: Principles of
Operations Management 128
Operations Strategy Is the Selection and Building
of Capabilities 143
For Further Reading 144
Chapter 8 Entrepreneurship: Creating Something New
and Enduring with Very Limited Resources 145
What Is an Entrepreneurial Opportunity and Where Does
It Come From? 146
Individuals and Macroforces and Trends: The Nexus of
Opportunity and the Individual 149
Contents ix
Problems in Pursuing an Opportunity with Limited
Resources 153
For Further Reading 162
Chapter 9 Accounting 163
Double Entry Bookkeeping Captures the Systemic Nature
of the Firm 164
The Truth About Accounting: It Precisely Gives an
Approximate View 167
How to Read an Annual Report 168
Assessing the Financial Health of a Firm 177
Assessing Performance against a Plan:
Managerial Accounting 178
Conclusion 182
For Further Reading 184
Chapter 10 Finance 185
Principle 1. Think like an Investor 186
Principle 2. Invest When the Intrinsic Value of an Asset
Equals or Exceeds the Outlay 194
Principle 3. Sell Securities (Raise Funds) When the Cash
Received Equals or Exceeds the Value of Securities Sold 201
Principle 4. Ignore Options at Your Peril: They Are
Pervasive, Tricky to Value, and Can Strongly Influence
a Decision 205
Principle 5. If You Become Confused, Return to Principle 1 206
For Further Reading 207
Chapter 11 Strategy: Defining and Developing
Competitive Advantage 209
What Is Strategy? 209
The Strategy Development Process 211
Step 1. Industry Analysis: Industry Profitability Today
and Tomorrow 212
Step 2. Positioning: Sources of Competitive Advantage 216
Step 3. Competitor Analysis: Past and Predicted 220
Step 4. Current Strategy Assessment: Relative Position
and Sustainability 222
Step 5. Option Generation: A Creative Look at New
Customers and Positions 222
Step 6. Development of Capabilities: Positioning for
Future Opportunities 223
Step 7. Choose or Improve Strategy: Uniqueness,
Trade Offs, Fit 224
Strategy: Commitment or Flexibility? 226
For Further Reading 227
x Contents
PART III: NEW HORIZONS
Chapter 12 Leading from the Middle:
A New Leadership Paradigm 231
Introduction 232
Fundamental Shifts 234
Partial Solutions 240
Reinventing the Practice of Management 246
Leading from the Middle: Some Conclusions 254
For Further Reading 256
Chapter 13 Strategic Alliances 257
What is a Strategy Alliance? 259
The Rationale for Alliances 260
Core Dimensions of Alliances 263
A life Cycle Approach to Strategic Alliances 269
The Alliance Manager 273
Interimistic Alliances 277
Alliance Performance and Balanced Scorecards 284
Summary 285
For Further Reading 286
Chapter 14 International Business 287
Motives for International Investment 288
Sources of Divergence 291
Political and Operating Risk 295
Foreign Exchange Rates 303
Organizing the Multinational Firm 307
For Further Reading 309
Chapter 15 Some Final Thoughts 311
Chapter Notes 315
Index 327
About the Authors 341
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| indexdate | 2024-07-09T19:05:39Z |
| institution | BVB |
| isbn | 0471222844 |
| language | English |
| lccn | 2002014907 |
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| series2 | The portable MBA series |
| spelling | The portable MBA Robert F. Bruner ... [et al.] 4. ed. Hoboken, NJ Wiley 2003 XIV, 341 S. Ill. : 26 cm txt rdacontent n rdamedia nc rdacarrier The portable MBA series Includes bibliographical references (p. 315-326) and index Written by faculty members, covers first year MBA program topics such as marketing, economics, and management; and includes case studies, an entrepreneurship guide, and discussion about the future of business. Industrial management Marketing (DE-588)4037589-4 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 s DE-604 Management (DE-588)4037278-9 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Bruner, Robert F. 1949- Sonstige (DE-588)128810297 oth http://www.loc.gov/catdir/description/wiley038/2002014907.html Publisher description http://www.loc.gov/catdir/toc/wiley031/2002014907.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009985554&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The portable MBA Industrial management Marketing (DE-588)4037589-4 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4069402-1 (DE-588)4037278-9 |
| title | The portable MBA |
| title_auth | The portable MBA |
| title_exact_search | The portable MBA |
| title_full | The portable MBA Robert F. Bruner ... [et al.] |
| title_fullStr | The portable MBA Robert F. Bruner ... [et al.] |
| title_full_unstemmed | The portable MBA Robert F. Bruner ... [et al.] |
| title_short | The portable MBA |
| title_sort | the portable mba |
| topic | Industrial management Marketing (DE-588)4037589-4 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Industrial management Marketing Betriebswirtschaftslehre Management |
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