Verfügbarkeit: Marketing management

Marketing management:

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Bibliographische Detailangaben
1. Verfasser:	Kotler, Philip 1931- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Upper Saddle River, NJ Prentice Hall, Pearson Education Internat. 2003
Ausgabe:	11. ed., international ed.
Schriftenreihe:	Prentice Hall marketing Prentice Hall International edition
Schlagworte:	Marketing > Management Marketing-Mix Marktanalyse Management Marketingmanagement CD-ROM Marketing Marktforschung Einführung Lehrbuch Konferenzschrift
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Getr. Zählung Ill., graph. Darst., Kt.
ISBN:	0130497150

Internformat

MARC


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Datensatz im Suchindex

DE-BY-862_location	2000 2350
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adam_text	PREFACE XXII PART I. UNDERSTANDING MARKETING MANAGEMENT 1 1. DEFINING MARKETING FOR THE TWENTY-FIRST CENTURY 1 2. ADAPTING MARKETING TO THE NEW ECONOMY 33 3. BUILDING CUSTOMER SATISFACTION, VALUE, AND RETENTION 59 PART 2. ANALYZING MARKETING OPPORTUNITIES 89 4. WINNING MARKETS THROUGH MARKET-ORIENTED STRATEGIC PLANNING 89 5. GATHERING INFORMATION AND MEASURING MARKET DEMAND 122 6. SCANNING THE MARKETING ENVIRONMENT 158 7. ANALYZING CONSUMER MARKETS AND BUYER BEHAVIOR 182 8. ANALYZING BUSINESS MARKETS AND BUSINESS BUYING BEHAVIOR 215 9. DEALING WITH THE COMPETITION 241 10. IDENTIFYING MARKET SEGMENTS AND SELECTING TARGET MARKETS 278 PART 3. DEVELOPING MARKET STRATEGIES 307 11. POSITIONING AND DIFFERENTIATING THE MARKET OFFERING THROUGH THE PRODUCT LIFE CYCLE 307 12. DEVELOPING NEW MARKET OFFERINGS 348 13. DESIGNING GLOBAL MARKET OFFERINGS 383 PART 4. SHAPING THE MARKET OFFERING 406 14. SETTING THE PRODUCT AND BRANDING STRATEGY 406 15. DESIGNING AND MANAGING SERVICES 443 16. DEVELOPING PRICE STRATEGIES AND PROGRAMS 470 PART 5. MANAGING AND DELIVERING MARKETING PROGRAMS 503 17. DESIGNING AND MANAGING VALUE NETWORKS AND MARKETING CHANNELS 503 18. MANAGING RETAILING, WHOLESALING, AND MARKET LOGISTICS 534 19. MANAGING INTEGRATED MARKETING COMMUNICATIONS 563 20. MANAGING ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS, AND DIRECT MARKETING 589 21. MANAGING THE SALES FORCE 637 22. MANAGING THE TOTAL MARKETING EFFORT 665 IMAGE CREDITS CL NAME INDEX I1 COMPANY/BRAND INDEX 17 SUBJECT INDEX 114 VII
any_adam_object	1
author	Kotler, Philip 1931-
author_GND	(DE-588)121409600
author_facet	Kotler, Philip 1931-
author_role	aut
author_sort	Kotler, Philip 1931-
author_variant	p k pk
building	Verbundindex
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	11. ed., international ed.
format	Book
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spellingShingle	Kotler, Philip 1931- Marketing management Marketing Management Marketing-Mix (DE-588)4168908-2 gnd Marktanalyse (DE-588)4037624-2 gnd Management (DE-588)4037278-9 gnd Marketingmanagement (DE-588)4168907-0 gnd CD-ROM (DE-588)4139307-7 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd
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title	Marketing management
title_auth	Marketing management
title_exact_search	Marketing management
title_full	Marketing management Philip Kotler
title_fullStr	Marketing management Philip Kotler
title_full_unstemmed	Marketing management Philip Kotler
title_short	Marketing management
title_sort	marketing management
topic	Marketing Management Marketing-Mix (DE-588)4168908-2 gnd Marktanalyse (DE-588)4037624-2 gnd Management (DE-588)4037278-9 gnd Marketingmanagement (DE-588)4168907-0 gnd CD-ROM (DE-588)4139307-7 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd
topic_facet	Marketing Management Marketing-Mix Marktanalyse Management Marketingmanagement CD-ROM Marketing Marktforschung Einführung Lehrbuch Konferenzschrift
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