Retail marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Thomson
2002
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 350 S. Ill. |
| ISBN: | 1861526024 |
Internformat
MARC
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| 245 | 1 | 0 | |a Retail marketing |c Malcolm Sullivan ; Dennis Adcock |
| 250 | |a 1. ed. | ||
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| 650 | 7 | |a Detailhandel |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Retail trade | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Table of Contents
Preface ix
Acknowledgements xi
List of Figures xii
List of Tables xiii
1 An Introduction to Retail Marketing 1
Introduction 3
The Marketing Role of the Retailer 6
The History of Retailing 9
The Shifting Balance of Power in Marketing Channels 12
The Wheel of Retailing 14
The Essence of Successful Retailing 18
Conclusions 20
References and Further Reading 21
2 Marketing and the Retail Environment in the Twenty First Century 23
Introduction 2 5
The Macro Environment 2 7
The Micro Environment 30
Analysis of the Retail Environment 3 9
A Brief Look at Different Retail Formats 40
Conclusions 44
References and Further Reading 44
3 Shopping Behaviour 47
Introduction 49
The SOR Model of Buyer Behaviour 5 0
Developing the SOR Model for a Retail Setting 5 4
Task Definition and Psychological State 59
The Temporal Perspective 62
Shopper Types 6 5
Purchase Behaviour 66
More Detailed Theories 67
Conclusions 68
References and Further Reading 69
vi Contents
4 Key Marketing Factors in Retailing 71
Introduction 73
Location and Perceived Image 7 5
Internal Environment and Core Product 8 0
In Store Stimuli 82
Relationship Issues and Building Customer Loyalty 8 7
Conclusions 90
References and Further Reading 92
5 Retail Location 93
Introduction 9 5
Classifications of Location 9 6
The Location Decision Process 9 7
Conclusions 114
References and Further Reading 115
6 Retail Image, Positioning and Reputation 117
Introduction 118
Retail Image and Positioning 120
Branding of Retail Stores 122
Brand Image and Retail Expansion 125
Building Strong Brands 128
Brands, Positioning and Competition 130
Conclusions 131
References and Further Reading 132
7 Store Design 135
Introduction 137
The Design Element 140
The Social Element 148
The Ambient Element 149
Conclusions 158
References and Further Reading 160
8 The Retail Assortment 163
Introduction 165
Assortment Planning 168
The Decision Process 173
Conclusions 182
References and Further Reading 183
9 Retail Pricing 185
Introduction 187
Shopper Value Evaluation 189
Retailers Financial Considerations 192
Competitor Issues 193
Pricing Objectives 194
Pricing Strategies 195
Tactical Pricing 198
Conclusions 203
References and Further Reading 205
Contents Vli
10 Retail Promotion 207
Introduction 209
The Retail Promotional Mix 212
Sales Promotion 213
Point of Sale Display 216
Advertising 219
Direct Marketing 221
Public Relations 222
Personal Selling 224
The Retail Sale 224
Conclusions 227
References and Further Reading 229
11 Customer Service as Satisfaction and as Competitive Advantage in Retailing 231
Introduction 2 3 3
What Are Services? 2 3 5
What Do Customers Want? 237
Designing Appropriate Services and Setting Monitoring Standards 240
Delivering and Performing the Service Properly 245
Ensuring That the Promises Made to Customers Are Met 249
Conclusions 249
References and Further Reading 2 51
12 Customer Loyalty and Related Issues 253
Introduction 2 55
Relationship Marketing 2 56
Building Relationships and Customer Relationship Marketing 2 60
Customer Retention in a Retail Context 264
What is Loyalty? 267
Customer Loyalty Schemes: Do They Really Work? 269
Conclusions 271
References and Further Reading 2 72
13 Customer Care and Handling Complaints 275
Introduction 277
Learning from Losing a Customer 2 79
Communicating with Unhappy Customers 280
How to Handle Complaints 284
Conclusions 288
References and Further Reading 290
14 Retail Demand Management 291
Introduction 29 3
An Input Output Retail Demand Management Model 294
Outcomes of the Input Output Retail Demand Management Model 30 3
Crowding 304
Retail Demand Management Tactics 306
Conclusions 310
References and Further Reading 311
viii Contents
15 Strategic Aspects of Retailing 313
Introduction 315
Competitive Positioning in a Retail Marketplace 318
Managing Customers Strategically 320
Competencies and Capabilities 322
Conclusions 322
References and Further Reading 323
16 Online Retail Marketing 32 5
Introduction 327
Online Retailing Today 327
Factors Affecting the Development of Online Retailing 329
The Future of Online Retailing 3 3
Online Retailing Marketing 332
Conclusions 337
Index 341
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:05:27Z |
| institution | BVB |
| isbn | 1861526024 |
| language | English |
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| spelling | Sullivan, Malcolm Verfasser aut Retail marketing Malcolm Sullivan ; Dennis Adcock 1. ed. London Thomson 2002 X, 350 S. Ill. txt rdacontent n rdamedia nc rdacarrier Commerce de détail Detailhandel gtt Marketing Marketing gtt Retail trade Adcock, Dennis Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009977233&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sullivan, Malcolm Retail marketing Commerce de détail Detailhandel gtt Marketing Marketing gtt Retail trade |
| title | Retail marketing |
| title_auth | Retail marketing |
| title_exact_search | Retail marketing |
| title_full | Retail marketing Malcolm Sullivan ; Dennis Adcock |
| title_fullStr | Retail marketing Malcolm Sullivan ; Dennis Adcock |
| title_full_unstemmed | Retail marketing Malcolm Sullivan ; Dennis Adcock |
| title_short | Retail marketing |
| title_sort | retail marketing |
| topic | Commerce de détail Detailhandel gtt Marketing Marketing gtt Retail trade |
| topic_facet | Commerce de détail Detailhandel Marketing Retail trade |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009977233&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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