Grundlagen Vertrieb:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
München ; Wien
Hanser
2002
|
| Series: | Pocket Power Marketing und Vertrieb
201 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 117 S. graph. Darst. |
| ISBN: | 3446220976 |
Staff View
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Record in the Search Index
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| adam_text | Titel: Grundlagen Vertrieb
Autor: Pepels, Werner
Jahr: 2002
Inhalt
Wegweiser 5
1 Verhältnis von Vertrieb und Marketing 7
2 Synchronisation von Verkauf und Kauf 10
2.1 Initialphase 13
2.2 Konzeptionsphase 18
2.3 Sondierungsphase 23
2.4 Anfragephase 29
2.5 Angebotseinholungsphase 35
2.6 Angebotsbewertungsphase 38
2.7 Anbieterauswahlphase 42
2.8 Nachverhandlungsphase 45
2.9 Kaufabwicklungsphase 51
2.10 Nachkaufphase 56
3 Gewerblicher Beschaffungsentscheid 61
4 Einsatz von Verkaufsmitarbeitern 71
4.1 Aufgabenspektrum im Vertrieb 71
4.2 Aufgabenstrukturen 75
4.3 Aufgabenprozesse 83
4.4 Mitarbeitersteuerung 90
4.4.1 Leistungsbezugsgrößen 90
4.4.2 Vergütungselemente 95
Inhalt
5 Kommunikation im Vertrieb 100
5.1 Verbale Signale 100
5.1.1 Inhaltliche Ebene 100
5.1.2 Forraale Ebene 104
5.2 Nonverbale Signale 107
5.2.1 Persönliche Ebene 108
5.2.2 Situative Ebene 113
Literatur 117
|
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| id | DE-604.BV014686422 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:05:03Z |
| institution | BVB |
| isbn | 3446220976 |
| language | German |
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| physical | 117 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Hanser |
| record_format | marc |
| series | Pocket Power Marketing und Vertrieb |
| series2 | Pocket Power Marketing und Vertrieb |
| spelling | Pepels, Werner 1952- Verfasser (DE-588)115496688 aut Grundlagen Vertrieb Werner Pepels München ; Wien Hanser 2002 117 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Pocket Power Marketing und Vertrieb 201 Vertrieb (DE-588)4127117-8 gnd rswk-swf Vertrieb (DE-588)4127117-8 s DE-604 Pocket Power Marketing und Vertrieb 201 (DE-604)BV014900278 201 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009960238&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4127117-8 |
| title | Grundlagen Vertrieb |
| title_auth | Grundlagen Vertrieb |
| title_exact_search | Grundlagen Vertrieb |
| title_full | Grundlagen Vertrieb Werner Pepels |
| title_fullStr | Grundlagen Vertrieb Werner Pepels |
| title_full_unstemmed | Grundlagen Vertrieb Werner Pepels |
| title_short | Grundlagen Vertrieb |
| title_sort | grundlagen vertrieb |
| topic | Vertrieb (DE-588)4127117-8 gnd |
| topic_facet | Vertrieb |
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