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Marketing research: methodological foundations

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Bibliographic Details
Main Authors:	Churchill, Gilbert A. (Author), Iacobucci, Dawn (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio South-Western 2002
Edition:	8. ed.
Subjects:	Marketing research Marketing Marktforschung Marketingforschung Methode Einführung Lehrbuch
Physical Description:	XXVI, 1006 S. Ill., graph. Darst., Kt.
ISBN:	0030331013

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MARC


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Record in the Search Index

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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	8. ed.
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indexdate	2024-07-09T19:04:50Z
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isbn	0030331013
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spelling	Churchill, Gilbert A. Verfasser aut Marketing research methodological foundations Gilbert A. Churchill ; Dawn Iacobucci 8. ed. Mason, Ohio South-Western 2002 XXVI, 1006 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Marketing research Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s Marketing (DE-588)4037589-4 s Methode (DE-588)4038971-6 s 3\p DE-604 Iacobucci, Dawn Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Churchill, Gilbert A. Iacobucci, Dawn Marketing research methodological foundations Marketing research Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd Methode (DE-588)4038971-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4037630-8 (DE-588)4200055-5 (DE-588)4038971-6 (DE-588)4151278-9 (DE-588)4123623-3
title	Marketing research methodological foundations
title_auth	Marketing research methodological foundations
title_exact_search	Marketing research methodological foundations
title_full	Marketing research methodological foundations Gilbert A. Churchill ; Dawn Iacobucci
title_fullStr	Marketing research methodological foundations Gilbert A. Churchill ; Dawn Iacobucci
title_full_unstemmed	Marketing research methodological foundations Gilbert A. Churchill ; Dawn Iacobucci
title_short	Marketing research
title_sort	marketing research methodological foundations
title_sub	methodological foundations
topic	Marketing research Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd Methode (DE-588)4038971-6 gnd
topic_facet	Marketing research Marketing Marktforschung Marketingforschung Methode Einführung Lehrbuch
work_keys_str_mv	AT churchillgilberta marketingresearchmethodologicalfoundations AT iacobuccidawn marketingresearchmethodologicalfoundations

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