Marketing scales handbook:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
American Marketing Assoc.
|
| Schlagworte: | |
| Beschreibung: | Später im Verl. GCBII Productions, Fort Worth |
Internformat
MARC
| LEADER | 00000nam a2200000 ca4500 | ||
|---|---|---|---|
| 001 | BV014657641 | ||
| 003 | DE-604 | ||
| 005 | 20230619 | ||
| 007 | t | ||
| 008 | 020821nuuuuuuuu d||| 00||| eng d | ||
| 035 | |a (DE-599)BVBBV014657641 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a WIR 810 |2 stub | ||
| 084 | |a WIR 800 |2 stub | ||
| 245 | 1 | 0 | |a Marketing scales handbook |c Gordon C. Bruner ; Paul J. Hensel |
| 264 | 1 | |a Chicago, Ill. |b American Marketing Assoc. | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Später im Verl. GCBII Productions, Fort Worth | ||
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Messtechnik |0 (DE-588)4114575-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 1 | 1 | |a Messtechnik |0 (DE-588)4114575-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 2 | 1 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |D s |
| 689 | 2 | |5 DE-188 | |
| 689 | 3 | 0 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 3 | 1 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |D s |
| 689 | 3 | |5 DE-188 | |
| 700 | 1 | |a Bruner, Gordon C. |d 1954- |e Sonstige |0 (DE-588)138917523 |4 oth | |
| 700 | 1 | |a Hensel, Paul J. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012725835 | ||
Datensatz im Suchindex
| _version_ | 1804132656406855680 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)138917523 |
| building | Verbundindex |
| bvnumber | BV014657641 |
| classification_rvk | QP 611 |
| classification_tum | WIR 810 WIR 800 |
| ctrlnum | (DE-599)BVBBV014657641 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01853nam a2200493 ca4500</leader><controlfield tag="001">BV014657641</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230619 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">020821nuuuuuuuu d||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV014657641</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing scales handbook</subfield><subfield code="c">Gordon C. Bruner ; Paul J. Hensel</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago, Ill.</subfield><subfield code="b">American Marketing Assoc.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Später im Verl. GCBII Productions, Fort Worth</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Messtechnik</subfield><subfield code="0">(DE-588)4114575-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Messtechnik</subfield><subfield code="0">(DE-588)4114575-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bruner, Gordon C.</subfield><subfield code="d">1954-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)138917523</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hensel, Paul J.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012725835</subfield></datafield></record></collection> |
| genre | (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Wörterbuch |
| id | DE-604.BV014657641 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:56:17Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012725835 |
| open_access_boolean | |
| publishDateSort | 0000 |
| publisher | American Marketing Assoc. |
| record_format | marc |
| spelling | Marketing scales handbook Gordon C. Bruner ; Paul J. Hensel Chicago, Ill. American Marketing Assoc. txt rdacontent n rdamedia nc rdacarrier Später im Verl. GCBII Productions, Fort Worth Marktforschung (DE-588)4037630-8 gnd rswk-swf Multidimensionale Skalierung (DE-588)4075090-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Messtechnik (DE-588)4114575-6 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s Multidimensionale Skalierung (DE-588)4075090-5 s DE-604 Marktforschung (DE-588)4037630-8 s Messtechnik (DE-588)4114575-6 s Marketingforschung (DE-588)4200055-5 s DE-188 Verbraucherforschung (DE-588)4187567-9 s Bruner, Gordon C. 1954- Sonstige (DE-588)138917523 oth Hensel, Paul J. Sonstige oth |
| spellingShingle | Marketing scales handbook Marktforschung (DE-588)4037630-8 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Marketingforschung (DE-588)4200055-5 gnd Messtechnik (DE-588)4114575-6 gnd Verbraucherforschung (DE-588)4187567-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4075090-5 (DE-588)4200055-5 (DE-588)4114575-6 (DE-588)4187567-9 (DE-588)4037589-4 (DE-588)4066724-8 |
| title | Marketing scales handbook |
| title_auth | Marketing scales handbook |
| title_exact_search | Marketing scales handbook |
| title_full | Marketing scales handbook Gordon C. Bruner ; Paul J. Hensel |
| title_fullStr | Marketing scales handbook Gordon C. Bruner ; Paul J. Hensel |
| title_full_unstemmed | Marketing scales handbook Gordon C. Bruner ; Paul J. Hensel |
| title_short | Marketing scales handbook |
| title_sort | marketing scales handbook |
| topic | Marktforschung (DE-588)4037630-8 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Marketingforschung (DE-588)4200055-5 gnd Messtechnik (DE-588)4114575-6 gnd Verbraucherforschung (DE-588)4187567-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marktforschung Multidimensionale Skalierung Marketingforschung Messtechnik Verbraucherforschung Marketing Wörterbuch |
| work_keys_str_mv | AT brunergordonc marketingscaleshandbook AT henselpaulj marketingscaleshandbook |