Beyond disruption: changing the rules in the marketplace ; an adweek book
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Wiley
2002
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| Subjects: | |
| Online Access: | Table of contents Inhaltsverzeichnis |
| Item Description: | Includes index. |
| Physical Description: | 304 S. Ill. |
| ISBN: | 0471218995 |
Staff View
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| 245 | 1 | 0 | |a Beyond disruption |b changing the rules in the marketplace ; an adweek book |c Jean-Marie Dru |
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Record in the Search Index
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|---|---|
| adam_text | 19 Introduction Jean Marie Dru
29 Seven Disruption Stories
DISRUPTION CONTEXT
45 1. America, the Disruptive Brand Cindy Scott/Tom Carroll
53 2. Disruptive Organizations Anne Charbonneau
61 3. Disrupting Marketing Conventions David Hackworthy / Ian Leslie
DISRUPTION AT WORK
79 4. First Impressions Neil Dawson
87 5. State of the Art John Hunt / Marie Jamieson
107 6. Workshops John Hunt / Marie Jamieson
129 7. Tools Fiona Clancy
DISRUPTION SCOPE
147 8. Disruption across Disciplines Gavin Hilton / Alastair Maclean
161 9. Street Level Disruptions Anna, Johan, Claes, Albin and friends
171 10. Tactile Disruptions Louis Gavin
179 11. Disruption On line Heather Albrecht / Neil Lawrence / Paul Worboys
189 12. Disruption, Interruption, Permission Laurie Coots
199 13. Disruptive Media Planning Monica Kara
205 14. Disruption in Political Advertising Trevor Beattie / Rob Alexander
213 15. Disruption in Emerging Markets Gavin Heron / Sandip Mahapatra
225 16. The Luxury of Disruption Adam Stagliano
DISRUPTION TOMORROW
245 17. Insights Richard Monturo
259 18. Connections Nick McLean
273 19. A New Business Model Robert Birge / Damian O Malley
287 Conclusion Jean Marie Dru
298 Index
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| id | DE-604.BV014630124 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:04:34Z |
| institution | BVB |
| isbn | 0471218995 |
| language | English |
| lccn | 2002280694 |
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| physical | 304 S. Ill. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Wiley |
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| spelling | Dru, Jean-Marie Verfasser aut Beyond disruption changing the rules in the marketplace ; an adweek book Jean-Marie Dru New York Wiley 2002 304 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes index. Marketing (DE-588)4037589-4 gnd rswk-swf Reorganisation (DE-588)4115744-8 gnd rswk-swf Organisationsentwicklung (DE-588)4126887-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Organisationsentwicklung (DE-588)4126887-8 s Reorganisation (DE-588)4115744-8 s DE-604 http://www.loc.gov/catdir/toc/wiley023/2002280694.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009940648&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dru, Jean-Marie Beyond disruption changing the rules in the marketplace ; an adweek book Marketing (DE-588)4037589-4 gnd Reorganisation (DE-588)4115744-8 gnd Organisationsentwicklung (DE-588)4126887-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4115744-8 (DE-588)4126887-8 |
| title | Beyond disruption changing the rules in the marketplace ; an adweek book |
| title_auth | Beyond disruption changing the rules in the marketplace ; an adweek book |
| title_exact_search | Beyond disruption changing the rules in the marketplace ; an adweek book |
| title_full | Beyond disruption changing the rules in the marketplace ; an adweek book Jean-Marie Dru |
| title_fullStr | Beyond disruption changing the rules in the marketplace ; an adweek book Jean-Marie Dru |
| title_full_unstemmed | Beyond disruption changing the rules in the marketplace ; an adweek book Jean-Marie Dru |
| title_short | Beyond disruption |
| title_sort | beyond disruption changing the rules in the marketplace an adweek book |
| title_sub | changing the rules in the marketplace ; an adweek book |
| topic | Marketing (DE-588)4037589-4 gnd Reorganisation (DE-588)4115744-8 gnd Organisationsentwicklung (DE-588)4126887-8 gnd |
| topic_facet | Marketing Reorganisation Organisationsentwicklung |
| url | http://www.loc.gov/catdir/toc/wiley023/2002280694.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009940648&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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