A framework for marketing management:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2003
|
| Edition: | 2. ed., internat. ed. |
| Subjects: | |
| Physical Description: | XX, 363 S. |
| ISBN: | 0131204270 |
Staff View
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Record in the Search Index
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| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut A framework for marketing management Philip Kotler 2. ed., internat. ed. Upper Saddle River, NJ Prentice Hall 2003 XX, 363 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | A framework for marketing management |
| title_auth | A framework for marketing management |
| title_exact_search | A framework for marketing management |
| title_full | A framework for marketing management Philip Kotler |
| title_fullStr | A framework for marketing management Philip Kotler |
| title_full_unstemmed | A framework for marketing management Philip Kotler |
| title_short | A framework for marketing management |
| title_sort | a framework for marketing management |
| topic | Marketing - Gestion Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing - Gestion Marketing Marketing Management Marketingmanagement Fallstudiensammlung |
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