The consumer trap: big business marketing in American life
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Urbana [u.a.]
University of Illinois Press
2003
|
| Schriftenreihe: | The history of communication
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 175-195) and index |
| Beschreibung: | x, 203 p. ill. : 24 cm |
| ISBN: | 0252028090 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804129401340690432 |
|---|---|
| adam_text | Contents
Preface and Acknowledgments ix
1. Thinking the Unthinkable 1
2. The Marketing Race 16
3. The Targeting Race 35
4. The Motivation Research Race 53
5. The Product Management Race 77
6. The Sales Communications Race 96
7. Macromarketing and Public Subsidy 117
8. The Globalization of Marketing 124
9. The Consumer Trap 132
10. Escaping the Consumer Trap 155
Notes 175
Index 197
|
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| spelling | Dawson, Michael Verfasser aut The consumer trap big business marketing in American life Michael Dawson Urbana [u.a.] University of Illinois Press 2003 x, 203 p. ill. : 24 cm txt rdacontent n rdamedia nc rdacarrier The history of communication Includes bibliographical references (p. 175-195) and index Kosten gtt Marketing - Coût - États-Unis ram Marketing - États-Unis Marketing - États-Unis - Coût Marketing gtt Marketing United States Marketing United States Costs Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009940247&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dawson, Michael The consumer trap big business marketing in American life Kosten gtt Marketing - Coût - États-Unis ram Marketing - États-Unis Marketing - États-Unis - Coût Marketing gtt Marketing United States Marketing United States Costs Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4078704-7 |
| title | The consumer trap big business marketing in American life |
| title_auth | The consumer trap big business marketing in American life |
| title_exact_search | The consumer trap big business marketing in American life |
| title_full | The consumer trap big business marketing in American life Michael Dawson |
| title_fullStr | The consumer trap big business marketing in American life Michael Dawson |
| title_full_unstemmed | The consumer trap big business marketing in American life Michael Dawson |
| title_short | The consumer trap |
| title_sort | the consumer trap big business marketing in american life |
| title_sub | big business marketing in American life |
| topic | Kosten gtt Marketing - Coût - États-Unis ram Marketing - États-Unis Marketing - États-Unis - Coût Marketing gtt Marketing United States Marketing United States Costs Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
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