Marketing:
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Berlin
Duncker & Humblot
2002
|
Ausgabe: | 19., überarb. und erg. Aufl. |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | XXVI, 1349 S. graph. Darst. |
ISBN: | 3428109309 9783428109302 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
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Datensatz im Suchindex
DE-BY-862_location | 2000 |
---|---|
DE-BY-FWS_call_number | 2000/QP 600 N676(19) |
DE-BY-FWS_katkey | 194470 |
DE-BY-FWS_media_number | 083000365985 083000376977 |
_version_ | 1815121661510287360 |
adam_text |
INHALTSVERZEICHNIS:
INHALTSUEBERSICHT: TEIL I: MARKETING ALS EINZELWIRTSCHAFTLICHE UND
GESAMTWIRTSCHAFTLICHE AUFGABE: § 1 GRUNDLAGEN DES MARKETING - § 2
MARKETING IM GESAMTWIRTSCHAFTLICHEN KONTEXT - TEIL II: STRATEGISCHE
DIMENSIONEN DES HANDELNS: § 3 IDENTIFIKATION VON STRATEGIE-PRAEMISSEN - §
4 FORMULIERUNG VON MARKETING-STRATEGIEN - § 5 IMPLEMENTIERUNG UND
KONTROLLE VON MARKETING-STRATEGIEN - TEIL III: OPERATIVE DIMENSIONEN DES
HANDELNS: § 6 MARKETING-FORSCHUNG - § 7 PRODUKT- UND PROGRAMMPOLITIK - §
8 PREISPOLITIK - § 9 DISTRIBUTIONSPOLITIK - § 10 KOMMUNIKATIONSPOLITIK -
§ 11 MARKETING-KONTROLLE - TEIL IV: DIE VERANKERUNG DES MARKETING IM
UNTERNEHMEN: § 12 MARKETING-ORGANISATION - GLOSSAR -
STICHWORTVERZEICHNIS |
any_adam_object | 1 |
author | Nieschlag, Robert 1905-1990 Dichtl, Erwin 1935-1997 Hörschgen, Hans 1936- |
author_GND | (DE-588)118734822 (DE-588)119258641 (DE-588)119401711 |
author_facet | Nieschlag, Robert 1905-1990 Dichtl, Erwin 1935-1997 Hörschgen, Hans 1936- |
author_role | aut aut aut |
author_sort | Nieschlag, Robert 1905-1990 |
author_variant | r n rn e d ed h h hh |
building | Verbundindex |
bvnumber | BV014614295 |
classification_rvk | QP 600 |
classification_tum | WIR 810f |
ctrlnum | (OCoLC)51691617 (DE-599)BVBBV014614295 |
discipline | Wirtschaftswissenschaften |
edition | 19., überarb. und erg. Aufl. |
format | Book |
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genre | 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Einführung Lehrbuch |
id | DE-604.BV014614295 |
illustrated | Illustrated |
indexdate | 2024-11-08T04:01:49Z |
institution | BVB |
isbn | 3428109309 9783428109302 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009935049 |
oclc_num | 51691617 |
open_access_boolean | |
owner | DE-1049 DE-703 DE-20 DE-384 DE-1051 DE-M347 DE-859 DE-862 DE-BY-FWS DE-N2 DE-1028 DE-19 DE-BY-UBM DE-739 DE-1102 DE-92 DE-860 DE-573 DE-473 DE-BY-UBG DE-1046 DE-355 DE-BY-UBR DE-Aug4 DE-29 DE-91G DE-BY-TUM DE-M49 DE-BY-TUM DE-706 DE-521 DE-523 DE-526 DE-634 DE-83 DE-91S DE-BY-TUM DE-2070s DE-1029 DE-11 DE-188 DE-861 DE-945 DE-B768 DE-Eb1 |
owner_facet | DE-1049 DE-703 DE-20 DE-384 DE-1051 DE-M347 DE-859 DE-862 DE-BY-FWS DE-N2 DE-1028 DE-19 DE-BY-UBM DE-739 DE-1102 DE-92 DE-860 DE-573 DE-473 DE-BY-UBG DE-1046 DE-355 DE-BY-UBR DE-Aug4 DE-29 DE-91G DE-BY-TUM DE-M49 DE-BY-TUM DE-706 DE-521 DE-523 DE-526 DE-634 DE-83 DE-91S DE-BY-TUM DE-2070s DE-1029 DE-11 DE-188 DE-861 DE-945 DE-B768 DE-Eb1 |
physical | XXVI, 1349 S. graph. Darst. |
publishDate | 2002 |
publishDateSearch | 2002 |
publishDateSort | 2002 |
publisher | Duncker & Humblot |
record_format | marc |
spellingShingle | Nieschlag, Robert 1905-1990 Dichtl, Erwin 1935-1997 Hörschgen, Hans 1936- Marketing Unternehmensplanung (DE-588)4078609-2 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Strategie (DE-588)4057952-9 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Kommunikation (DE-588)4031883-7 gnd Wettbewerb (DE-588)4065835-1 gnd |
subject_GND | (DE-588)4078609-2 (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4057952-9 (DE-588)4065837-5 (DE-588)4031883-7 (DE-588)4065835-1 (DE-588)4151278-9 (DE-588)4123623-3 |
title | Marketing |
title_auth | Marketing |
title_exact_search | Marketing |
title_full | Marketing von Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen |
title_fullStr | Marketing von Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen |
title_full_unstemmed | Marketing von Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen |
title_short | Marketing |
title_sort | marketing |
topic | Unternehmensplanung (DE-588)4078609-2 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Strategie (DE-588)4057952-9 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Kommunikation (DE-588)4031883-7 gnd Wettbewerb (DE-588)4065835-1 gnd |
topic_facet | Unternehmensplanung Marketing Unternehmen Strategie Wettbewerbsfähigkeit Kommunikation Wettbewerb Einführung Lehrbuch |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009935049&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT nieschlagrobert marketing AT dichtlerwin marketing AT horschgenhans marketing |
Inhaltsverzeichnis
Schweinfurt Zentralbibliothek Lesesaal
Signatur: |
2000 QP 600 N676(19) |
---|---|
Exemplar 1 | ausleihbar Verfügbar Bestellen |
Exemplar 2 | ausleihbar Verfügbar Bestellen |