Verfügbarkeit: Strategisches Business-to-Business-Marketing

Strategisches Business-to-Business-Marketing: mit 54 Tabellen

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Bibliographische Detailangaben
Format:	Buch
Sprache:	German
Veröffentlicht:	Berlin [u.a.] Springer 2002
Ausgabe:	2. Aufl.
Schriftenreihe:	Technischer Vertrieb Engineering : online library
Schlagworte:	Direktmarketing Beziehungsmanagement Marketing Investitionsgütermarketing Business-to-Business-Marketing Strategisches Management Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	VI, 435 S. Ill., graph. Darst.
ISBN:	3540440909

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Inhaltsverzeichnis 1 Unternehmensstrategie WulffPlinke...................................................................................................1 2 Wettbewerbsstrategie Michael Kleinaltenkamp.............................................................................57 3 Marktsegmentierung Michael Kleinaltenkamp...........................................................................191 4 Marketingstrategie Michael Kleinaltenkamp ■ Sabine Fließ...................................................235 5 Mehrstufiges Marketing Michael Kleinaltenkamp ■ Michael Rudolph...........................................283 6 Internationales Business-to-Business-Marketing Rolf Weiber-Jost Adler.............................................................................321 Stichwortverzeichnis................................................................................................431
any_adam_object	1
building	Verbundindex
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classification_tum	WIR 810f
ctrlnum	(OCoLC)51708228 (DE-599)BVBBV014605753
discipline	Informatik Wirtschaftswissenschaften
edition	2. Aufl.
format	Book
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genre_facet	Lehrbuch
id	DE-604.BV014605753
illustrated	Illustrated
indexdate	2024-07-09T19:04:16Z
institution	BVB
isbn	3540440909
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-009928694
oclc_num	51708228
open_access_boolean
owner	DE-1050 DE-739 DE-703 DE-N2 DE-1047 DE-860 DE-858 DE-91 DE-BY-TUM DE-1049 DE-861 DE-355 DE-BY-UBR DE-521 DE-523 DE-B170 DE-1051 DE-11 DE-2070s DE-188 DE-B768
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physical	VI, 435 S. Ill., graph. Darst.
publishDate	2002
publishDateSearch	2002
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publisher	Springer
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series2	Technischer Vertrieb Engineering : online library
spelling	Strategisches Business-to-Business-Marketing mit 54 Tabellen Michael Kleinaltenkamp ... (Hrsg.) Strategisches Business-to-Business Marketing 2. Aufl. Berlin [u.a.] Springer 2002 VI, 435 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Technischer Vertrieb Engineering : online library Direktmarketing (DE-588)4012421-6 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Investitionsgütermarketing (DE-588)4072915-1 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Direktmarketing (DE-588)4012421-6 s DE-604 Investitionsgütermarketing (DE-588)4072915-1 s Business-to-Business-Marketing (DE-588)4631075-7 s Strategisches Management (DE-588)4124261-0 s DE-188 Marketing (DE-588)4037589-4 s Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 Kleinaltenkamp, Michael Sonstige oth Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009928694&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Strategisches Business-to-Business-Marketing mit 54 Tabellen Direktmarketing (DE-588)4012421-6 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4012421-6 (DE-588)4326109-7 (DE-588)4037589-4 (DE-588)4072915-1 (DE-588)4631075-7 (DE-588)4124261-0 (DE-588)4123623-3
title	Strategisches Business-to-Business-Marketing mit 54 Tabellen
title_alt	Strategisches Business-to-Business Marketing
title_auth	Strategisches Business-to-Business-Marketing mit 54 Tabellen
title_exact_search	Strategisches Business-to-Business-Marketing mit 54 Tabellen
title_full	Strategisches Business-to-Business-Marketing mit 54 Tabellen Michael Kleinaltenkamp ... (Hrsg.)
title_fullStr	Strategisches Business-to-Business-Marketing mit 54 Tabellen Michael Kleinaltenkamp ... (Hrsg.)
title_full_unstemmed	Strategisches Business-to-Business-Marketing mit 54 Tabellen Michael Kleinaltenkamp ... (Hrsg.)
title_short	Strategisches Business-to-Business-Marketing
title_sort	strategisches business to business marketing mit 54 tabellen
title_sub	mit 54 Tabellen
topic	Direktmarketing (DE-588)4012421-6 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Direktmarketing Beziehungsmanagement Marketing Investitionsgütermarketing Business-to-Business-Marketing Strategisches Management Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009928694&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kleinaltenkampmichael strategischesbusinesstobusinessmarketingmit54tabellen AT kleinaltenkampmichael strategischesbusinesstobusinessmarketing

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