Customers that count: how to build living relationships with your most valuable customers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London, Munich [u.a.]
Financial Times, Prentice Hall
2001
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 261 S. |
| ISBN: | 0273654314 |
Internformat
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| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Customer loyalty | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Relationship marketing | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009926393 | ||
Datensatz im Suchindex
| _version_ | 1804129379719053312 |
|---|---|
| adam_text | Acknowledgements ix
PART I
Understanding relationships 1
1 Relationship reality 3
Kwik Fit 7
2 Business challenge, relationship solution? 11
Recreational Equipment Inc. 25
3 New relationships hidden costs 29
Boo.com 36
4 Existing customers hidden value 39
Swissair 52
PART II
Setting up for relationships 55
5 Ready for customers 57
Weetabix 73
6 Customer selection 77
Rockwell Automation 91
PART III
Living the relationship 95
7 Always, not sometimes 97
Papyrus 108
8 Trust is all 113
Food Inc. 122
9 Getting to know customers 125
Smarterkids.com 136
10 Easy to reach 139
Southwest Airlines 145
CONTENTS
11 Time management for customers 149
Marriott International 164
12 Keeping customers up to date 167
Rockwell Automation 180
13 Rewarding loyalty 185
Marriott International 192
14 Complete reassurance 195
Horlicks India 203
PART IV
Reviewing the relationship 205
15 Measuring customer relationships 207
Motor Neurone Disease Association 216
16 Building barriers to exit 219
Ashridge Management College 228
17 Failing relationships 231
Singapore Services 240
18 Mutual interest 245
DSM Polypropylene 252
Index 255
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:04:12Z |
| institution | BVB |
| isbn | 0273654314 |
| language | English |
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| spelling | Cram, Tony Verfasser aut Customers that count how to build living relationships with your most valuable customers Tony Cram 1. publ. London, Munich [u.a.] Financial Times, Prentice Hall 2001 VIII, 261 S. txt rdacontent n rdamedia nc rdacarrier Klantgerichtheid gtt Marketing gtt Customer loyalty Customer relations Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009926393&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cram, Tony Customers that count how to build living relationships with your most valuable customers Klantgerichtheid gtt Marketing gtt Customer loyalty Customer relations Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4236865-0 |
| title | Customers that count how to build living relationships with your most valuable customers |
| title_auth | Customers that count how to build living relationships with your most valuable customers |
| title_exact_search | Customers that count how to build living relationships with your most valuable customers |
| title_full | Customers that count how to build living relationships with your most valuable customers Tony Cram |
| title_fullStr | Customers that count how to build living relationships with your most valuable customers Tony Cram |
| title_full_unstemmed | Customers that count how to build living relationships with your most valuable customers Tony Cram |
| title_short | Customers that count |
| title_sort | customers that count how to build living relationships with your most valuable customers |
| title_sub | how to build living relationships with your most valuable customers |
| topic | Klantgerichtheid gtt Marketing gtt Customer loyalty Customer relations Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Klantgerichtheid Marketing Customer loyalty Customer relations Relationship marketing Beziehungsmanagement Kundenmanagement |
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