Relationship marketing: management of customer relationships
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English German |
| Veröffentlicht: |
Harlow [u.a.]
Pearson Education
2003
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXI, 289 S. Ill., graph. Darst. |
| ISBN: | 0273676016 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV014595753 | ||
| 003 | DE-604 | ||
| 005 | 20221010 | ||
| 007 | t | ||
| 008 | 020724s2003 xxuad|| |||| 00||| eng d | ||
| 010 | |a 2002029302 | ||
| 020 | |a 0273676016 |9 0-273-67601-6 | ||
| 035 | |a (OCoLC)50205692 | ||
| 035 | |a (DE-599)BVBBV014595753 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 1 | |a eng |h ger | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-92 |a DE-703 | ||
| 050 | 0 | |a HF5415.5 | |
| 082 | 0 | |a 658.8/12 |2 21 | |
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Bruhn, Manfred |d 1949- |e Verfasser |0 (DE-588)115483896 |4 aut | |
| 240 | 1 | 0 | |a Relationship Marketing |
| 245 | 1 | 0 | |a Relationship marketing |b management of customer relationships |c Manfred Bruhn ; translated from the German by Anil Mayhera |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Harlow [u.a.] |b Pearson Education |c 2003 | |
| 300 | |a XXI, 289 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Relatiemarketing |2 gtt | |
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | 3 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Mahyera, Anil |4 trl | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009920565 | ||
Datensatz im Suchindex
| _version_ | 1804129370906820608 |
|---|---|
| any_adam_object | |
| author | Bruhn, Manfred 1949- |
| author2 | Mahyera, Anil |
| author2_role | trl |
| author2_variant | a m am |
| author_GND | (DE-588)115483896 |
| author_facet | Bruhn, Manfred 1949- Mahyera, Anil |
| author_role | aut |
| author_sort | Bruhn, Manfred 1949- |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | BV014595753 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 |
| callnumber-search | HF5415.5 |
| callnumber-sort | HF 45415.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 QP 600 |
| ctrlnum | (OCoLC)50205692 (DE-599)BVBBV014595753 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV014595753 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:04:04Z |
| institution | BVB |
| isbn | 0273676016 |
| language | English German |
| lccn | 2002029302 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009920565 |
| oclc_num | 50205692 |
| open_access_boolean | |
| owner | DE-92 DE-703 |
| owner_facet | DE-92 DE-703 |
| physical | XXI, 289 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Pearson Education |
| record_format | marc |
| spelling | Bruhn, Manfred 1949- Verfasser (DE-588)115483896 aut Relationship Marketing Relationship marketing management of customer relationships Manfred Bruhn ; translated from the German by Anil Mayhera 1. publ. Harlow [u.a.] Pearson Education 2003 XXI, 289 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Relatiemarketing gtt Customer relations Management Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Mahyera, Anil trl |
| spellingShingle | Bruhn, Manfred 1949- Relationship marketing management of customer relationships Relatiemarketing gtt Customer relations Management Kundenmanagement (DE-588)4236865-0 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4061963-1 (DE-588)4037589-4 (DE-588)4326109-7 |
| title | Relationship marketing management of customer relationships |
| title_alt | Relationship Marketing |
| title_auth | Relationship marketing management of customer relationships |
| title_exact_search | Relationship marketing management of customer relationships |
| title_full | Relationship marketing management of customer relationships Manfred Bruhn ; translated from the German by Anil Mayhera |
| title_fullStr | Relationship marketing management of customer relationships Manfred Bruhn ; translated from the German by Anil Mayhera |
| title_full_unstemmed | Relationship marketing management of customer relationships Manfred Bruhn ; translated from the German by Anil Mayhera |
| title_short | Relationship marketing |
| title_sort | relationship marketing management of customer relationships |
| title_sub | management of customer relationships |
| topic | Relatiemarketing gtt Customer relations Management Kundenmanagement (DE-588)4236865-0 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Relatiemarketing Customer relations Management Kundenmanagement Unternehmen Marketing Beziehungsmanagement |
| work_keys_str_mv | AT bruhnmanfred relationshipmarketing AT mahyeraanil relationshipmarketing AT bruhnmanfred relationshipmarketingmanagementofcustomerrelationships AT mahyeraanil relationshipmarketingmanagementofcustomerrelationships |