Advertising and societies: global issues
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Lang
2003
|
| Series: | Digital formations
14 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 305 S. Ill. |
| ISBN: | 0820462071 |
Staff View
MARC
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| 650 | 4 | |a Globalisierung | |
| 650 | 4 | |a Interkulturelle Kommunikation | |
| 650 | 4 | |a Advertising | |
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Record in the Search Index
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| adam_text | CONTENTS
Preface ix
Chapter i International Advertising and Globalization i
Chapter 2 The Globalization Scenario 14
Chapter 3 Advertising and Culture 28
Chapter 4 Advertising s Economic, Political, and Media Environments 55
Chapter 5 Advertising and Regulatory Systems 85
Chapter 6 Global Consumer Issues 105
Chapter 7 Advertising and Representations of The Other 118
Chapter 8 Children as Consumers: The Purchasing Power of the
Children s Market 134
Chapter 9 Advertising of Controversial Products 171
Chapter 10 Advertising and Gender Representation 223
Chapter 11 The Commercialization of Societies 253
Chapter 12 The End of Reality 276
Index 293
|
| any_adam_object | 1 |
| author | Frith, Katherine Toland Mueller, Barbara |
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| author_role | aut aut |
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| building | Verbundindex |
| bvnumber | BV014585863 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | MS 4850 MS 7970 |
| ctrlnum | (OCoLC)50164527 (DE-599)BVBBV014585863 |
| dewey-full | 659.1/042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 |
| dewey-search | 659.1/042 |
| dewey-sort | 3659.1 242 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
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| id | DE-604.BV014585863 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:57Z |
| institution | BVB |
| isbn | 0820462071 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009916377 |
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| physical | 305 S. Ill. |
| publishDate | 2003 |
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| publisher | Lang |
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| series | Digital formations |
| series2 | Digital formations |
| spelling | Frith, Katherine Toland Verfasser aut Advertising and societies global issues Katherine Toland Frith ; Barbara Mueller New York [u.a.] Lang 2003 305 S. Ill. txt rdacontent n rdamedia nc rdacarrier Digital formations 14 Communication interculturelle Internationalisatie gtt Publicité Publicité - Aspect social Reclame gtt Sociale aspecten gtt Gesellschaft Globalisierung Interkulturelle Kommunikation Advertising Advertising Social aspects Intercultural communication Werbung (DE-588)4065541-6 gnd rswk-swf Repräsentation Soziologie (DE-588)4202023-2 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Globalisierung (DE-588)4557997-0 s Werbung (DE-588)4065541-6 s Repräsentation Soziologie (DE-588)4202023-2 s DE-604 Mueller, Barbara Verfasser aut Digital formations 14 (DE-604)BV014180229 14 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009916377&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Frith, Katherine Toland Mueller, Barbara Advertising and societies global issues Digital formations Communication interculturelle Internationalisatie gtt Publicité Publicité - Aspect social Reclame gtt Sociale aspecten gtt Gesellschaft Globalisierung Interkulturelle Kommunikation Advertising Advertising Social aspects Intercultural communication Werbung (DE-588)4065541-6 gnd Repräsentation Soziologie (DE-588)4202023-2 gnd Globalisierung (DE-588)4557997-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4202023-2 (DE-588)4557997-0 |
| title | Advertising and societies global issues |
| title_auth | Advertising and societies global issues |
| title_exact_search | Advertising and societies global issues |
| title_full | Advertising and societies global issues Katherine Toland Frith ; Barbara Mueller |
| title_fullStr | Advertising and societies global issues Katherine Toland Frith ; Barbara Mueller |
| title_full_unstemmed | Advertising and societies global issues Katherine Toland Frith ; Barbara Mueller |
| title_short | Advertising and societies |
| title_sort | advertising and societies global issues |
| title_sub | global issues |
| topic | Communication interculturelle Internationalisatie gtt Publicité Publicité - Aspect social Reclame gtt Sociale aspecten gtt Gesellschaft Globalisierung Interkulturelle Kommunikation Advertising Advertising Social aspects Intercultural communication Werbung (DE-588)4065541-6 gnd Repräsentation Soziologie (DE-588)4202023-2 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | Communication interculturelle Internationalisatie Publicité Publicité - Aspect social Reclame Sociale aspecten Gesellschaft Globalisierung Interkulturelle Kommunikation Advertising Advertising Social aspects Intercultural communication Werbung Repräsentation Soziologie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009916377&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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