Cases in marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wokingham u.a.
Addison-Wesley
1995 c
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XII, 390 S. |
| ISBN: | 0201627442 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV014566628 | ||
| 003 | DE-604 | ||
| 005 | 20090420 | ||
| 007 | t | ||
| 008 | 020716s1995 xxk |||| 00||| eng d | ||
| 020 | |a 0201627442 |9 0-201-62744-2 | ||
| 035 | |a (OCoLC)32859618 | ||
| 035 | |a (DE-599)BVBBV014566628 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-521 |a DE-19 | ||
| 050 | 0 | |a HF5415.13.M69 1995 | |
| 082 | 0 | |a 658.8 20 | |
| 082 | 0 | |a 658.8 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Moutinho, Luiz |d 1949- |e Verfasser |0 (DE-588)131450204 |4 aut | |
| 245 | 1 | 0 | |a Cases in marketing management |c Luiz Moutinho |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Wokingham u.a. |b Addison-Wesley |c 1995 c | |
| 300 | |a XII, 390 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing -- Management -- Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009904099 | ||
Datensatz im Suchindex
| _version_ | 1804129344845512704 |
|---|---|
| any_adam_object | |
| author | Moutinho, Luiz 1949- |
| author_GND | (DE-588)131450204 |
| author_facet | Moutinho, Luiz 1949- |
| author_role | aut |
| author_sort | Moutinho, Luiz 1949- |
| author_variant | l m lm |
| building | Verbundindex |
| bvnumber | BV014566628 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.M69 1995 |
| callnumber-search | HF5415.13.M69 1995 |
| callnumber-sort | HF 45415.13 M69 41995 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)32859618 (DE-599)BVBBV014566628 |
| dewey-full | 658.820 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 20 658.8 |
| dewey-search | 658.8 20 658.8 |
| dewey-sort | 3658.8 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV014566628 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:03:39Z |
| institution | BVB |
| isbn | 0201627442 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009904099 |
| oclc_num | 32859618 |
| open_access_boolean | |
| owner | DE-521 DE-19 DE-BY-UBM |
| owner_facet | DE-521 DE-19 DE-BY-UBM |
| physical | XII, 390 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Moutinho, Luiz 1949- Verfasser (DE-588)131450204 aut Cases in marketing management Luiz Moutinho 2. ed. Wokingham u.a. Addison-Wesley 1995 c XII, 390 S. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing gtt Marketing -- Management -- Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| spellingShingle | Moutinho, Luiz 1949- Cases in marketing management Marketing Marketing gtt Marketing -- Management -- Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Cases in marketing management |
| title_auth | Cases in marketing management |
| title_exact_search | Cases in marketing management |
| title_full | Cases in marketing management Luiz Moutinho |
| title_fullStr | Cases in marketing management Luiz Moutinho |
| title_full_unstemmed | Cases in marketing management Luiz Moutinho |
| title_short | Cases in marketing management |
| title_sort | cases in marketing management |
| topic | Marketing Marketing gtt Marketing -- Management -- Case studies |
| topic_facet | Marketing Marketing -- Management -- Case studies Fallstudiensammlung |
| work_keys_str_mv | AT moutinholuiz casesinmarketingmanagement |