50+ Marketing: marketing, communicating, and selling to the over 50s generations
Publisher's description: As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique a...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke u.a.
Palgrave
2002
|
| Subjects: | |
| Online Access: | Table of contents Publisher description |
| Summary: | Publisher's description: As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit. |
| Physical Description: | XX, 172 S. Ill., graph. Darst. |
| ISBN: | 0333984129 |
Staff View
MARC
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| 520 | 3 | |a Publisher's description: As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit. | |
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Record in the Search Index
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| any_adam_object | |
| author | Tréguer, Jean-Paul |
| author_facet | Tréguer, Jean-Paul |
| author_role | aut |
| author_sort | Tréguer, Jean-Paul |
| author_variant | j p t jpt |
| building | Verbundindex |
| bvnumber | BV014547804 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.T6965 2002 |
| callnumber-search | HF5415.T6965 2002 |
| callnumber-sort | HF 45415 T6965 42002 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)634651599 (DE-599)BVBBV014547804 |
| dewey-full | 658.8/0084/4 658.800846 658.8/0084/421 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/0084/4 658.800846 658.8/0084/4 21 |
| dewey-search | 658.8/0084/4 658.800846 658.8/0084/4 21 |
| dewey-sort | 3658.8 284 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV014547804 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:22Z |
| institution | BVB |
| isbn | 0333984129 |
| language | English |
| lccn | 2002072505 |
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| spelling | Tréguer, Jean-Paul Verfasser aut Le senior marketing 50+ Marketing marketing, communicating, and selling to the over 50s generations Jean-Paul Tréguer Fifty plus marketing Basingstoke u.a. Palgrave 2002 XX, 172 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Publisher's description: As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit. Consommateurs d'âge moyen - Attitudes Consommateurs d'âge moyen - États-Unis - Attitudes Consommateurs âgés - Attitudes Consommateurs âgés - États-Unis - Attitudes Marketing Marketing - États-Unis Marketing gtt Ouderen gtt Middle aged consumers -- Attitudes Aged consumers -- Attitudes Marketing -- United States Middle aged consumers -- United States -- Attitudes Aged consumers -- United States -- Attitudes Marketing (DE-588)4037589-4 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Alter (DE-588)4001446-0 gnd rswk-swf USA Zielgruppe (DE-588)4117714-9 s Marketing (DE-588)4037589-4 s Alter (DE-588)4001446-0 s DE-604 http://www.loc.gov/catdir/toc/hol031/2002072505.html Table of contents http://www.loc.gov/catdir/description/hol031/2002072505.html Publisher description |
| spellingShingle | Tréguer, Jean-Paul 50+ Marketing marketing, communicating, and selling to the over 50s generations Consommateurs d'âge moyen - Attitudes Consommateurs d'âge moyen - États-Unis - Attitudes Consommateurs âgés - Attitudes Consommateurs âgés - États-Unis - Attitudes Marketing Marketing - États-Unis Marketing gtt Ouderen gtt Middle aged consumers -- Attitudes Aged consumers -- Attitudes Marketing -- United States Middle aged consumers -- United States -- Attitudes Aged consumers -- United States -- Attitudes Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Alter (DE-588)4001446-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4117714-9 (DE-588)4001446-0 |
| title | 50+ Marketing marketing, communicating, and selling to the over 50s generations |
| title_alt | Le senior marketing Fifty plus marketing |
| title_auth | 50+ Marketing marketing, communicating, and selling to the over 50s generations |
| title_exact_search | 50+ Marketing marketing, communicating, and selling to the over 50s generations |
| title_full | 50+ Marketing marketing, communicating, and selling to the over 50s generations Jean-Paul Tréguer |
| title_fullStr | 50+ Marketing marketing, communicating, and selling to the over 50s generations Jean-Paul Tréguer |
| title_full_unstemmed | 50+ Marketing marketing, communicating, and selling to the over 50s generations Jean-Paul Tréguer |
| title_short | 50+ Marketing |
| title_sort | 50 marketing marketing communicating and selling to the over 50s generations |
| title_sub | marketing, communicating, and selling to the over 50s generations |
| topic | Consommateurs d'âge moyen - Attitudes Consommateurs d'âge moyen - États-Unis - Attitudes Consommateurs âgés - Attitudes Consommateurs âgés - États-Unis - Attitudes Marketing Marketing - États-Unis Marketing gtt Ouderen gtt Middle aged consumers -- Attitudes Aged consumers -- Attitudes Marketing -- United States Middle aged consumers -- United States -- Attitudes Aged consumers -- United States -- Attitudes Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Alter (DE-588)4001446-0 gnd |
| topic_facet | Consommateurs d'âge moyen - Attitudes Consommateurs d'âge moyen - États-Unis - Attitudes Consommateurs âgés - Attitudes Consommateurs âgés - États-Unis - Attitudes Marketing Marketing - États-Unis Ouderen Middle aged consumers -- Attitudes Aged consumers -- Attitudes Marketing -- United States Middle aged consumers -- United States -- Attitudes Aged consumers -- United States -- Attitudes Zielgruppe Alter USA |
| url | http://www.loc.gov/catdir/toc/hol031/2002072505.html http://www.loc.gov/catdir/description/hol031/2002072505.html |
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