50+ Marketing: marketing, communicating, and selling to the over 50s generations
Publisher's description: As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique a...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke u.a.
Palgrave
2002
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Publisher description |
| Zusammenfassung: | Publisher's description: As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit. |
| Beschreibung: | XX, 172 S. Ill., graph. Darst. |
| ISBN: | 0333984129 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV014547804 | ||
| 003 | DE-604 | ||
| 005 | 20020912 | ||
| 007 | t | ||
| 008 | 020703s2002 xxuad|| |||| 00||| eng d | ||
| 010 | |a 2002072505 | ||
| 020 | |a 0333984129 |9 0-333-98412-9 | ||
| 035 | |a (OCoLC)634651599 | ||
| 035 | |a (DE-599)BVBBV014547804 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-521 | ||
| 050 | 0 | |a HF5415.T6965 2002 | |
| 082 | 0 | |a 658.8/0084/4 |2 21 | |
| 082 | 0 | |a 658.800846 |2 21 | |
| 082 | 0 | |a 658.8/0084/4 21 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Tréguer, Jean-Paul |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a Le senior marketing |
| 245 | 1 | 0 | |a 50+ Marketing |b marketing, communicating, and selling to the over 50s generations |c Jean-Paul Tréguer |
| 246 | 1 | 3 | |a Fifty plus marketing |
| 264 | 1 | |a Basingstoke u.a. |b Palgrave |c 2002 | |
| 300 | |a XX, 172 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a Publisher's description: As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit. | |
| 650 | 4 | |a Consommateurs d'âge moyen - Attitudes | |
| 650 | 4 | |a Consommateurs d'âge moyen - États-Unis - Attitudes | |
| 650 | 4 | |a Consommateurs âgés - Attitudes | |
| 650 | 4 | |a Consommateurs âgés - États-Unis - Attitudes | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing - États-Unis | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Ouderen |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Middle aged consumers -- Attitudes | |
| 650 | 4 | |a Aged consumers -- Attitudes | |
| 650 | 4 | |a Marketing -- United States | |
| 650 | 4 | |a Middle aged consumers -- United States -- Attitudes | |
| 650 | 4 | |a Aged consumers -- United States -- Attitudes | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Zielgruppe |0 (DE-588)4117714-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Alter |0 (DE-588)4001446-0 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 689 | 0 | 0 | |a Zielgruppe |0 (DE-588)4117714-9 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Alter |0 (DE-588)4001446-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/hol031/2002072505.html |3 Table of contents | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/hol031/2002072505.html |3 Publisher description | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009892021 | ||
Datensatz im Suchindex
| _version_ | 1804129326769111040 |
|---|---|
| any_adam_object | |
| author | Tréguer, Jean-Paul |
| author_facet | Tréguer, Jean-Paul |
| author_role | aut |
| author_sort | Tréguer, Jean-Paul |
| author_variant | j p t jpt |
| building | Verbundindex |
| bvnumber | BV014547804 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.T6965 2002 |
| callnumber-search | HF5415.T6965 2002 |
| callnumber-sort | HF 45415 T6965 42002 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)634651599 (DE-599)BVBBV014547804 |
| dewey-full | 658.8/0084/4 658.800846 658.8/0084/421 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/0084/4 658.800846 658.8/0084/4 21 |
| dewey-search | 658.8/0084/4 658.800846 658.8/0084/4 21 |
| dewey-sort | 3658.8 284 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02752nam a2200661zc 4500</leader><controlfield tag="001">BV014547804</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20020912 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">020703s2002 xxuad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2002072505</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0333984129</subfield><subfield code="9">0-333-98412-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)634651599</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV014547804</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-521</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.T6965 2002</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/0084/4</subfield><subfield code="2">21</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.800846</subfield><subfield code="2">21</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/0084/4 21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tréguer, Jean-Paul</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Le senior marketing</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">50+ Marketing</subfield><subfield code="b">marketing, communicating, and selling to the over 50s generations</subfield><subfield code="c">Jean-Paul Tréguer</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Fifty plus marketing</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Basingstoke u.a.</subfield><subfield code="b">Palgrave</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 172 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Publisher's description: As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs d'âge moyen - Attitudes</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs d'âge moyen - États-Unis - Attitudes</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs âgés - Attitudes</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs âgés - États-Unis - Attitudes</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - États-Unis</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Ouderen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Middle aged consumers -- Attitudes</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Aged consumers -- Attitudes</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing -- United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Middle aged consumers -- United States -- Attitudes</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Aged consumers -- United States -- Attitudes</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Alter</subfield><subfield code="0">(DE-588)4001446-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Alter</subfield><subfield code="0">(DE-588)4001446-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/hol031/2002072505.html</subfield><subfield code="3">Table of contents</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/description/hol031/2002072505.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009892021</subfield></datafield></record></collection> |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV014547804 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:22Z |
| institution | BVB |
| isbn | 0333984129 |
| language | English |
| lccn | 2002072505 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009892021 |
| oclc_num | 634651599 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XX, 172 S. Ill., graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Palgrave |
| record_format | marc |
| spelling | Tréguer, Jean-Paul Verfasser aut Le senior marketing 50+ Marketing marketing, communicating, and selling to the over 50s generations Jean-Paul Tréguer Fifty plus marketing Basingstoke u.a. Palgrave 2002 XX, 172 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Publisher's description: As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit. Consommateurs d'âge moyen - Attitudes Consommateurs d'âge moyen - États-Unis - Attitudes Consommateurs âgés - Attitudes Consommateurs âgés - États-Unis - Attitudes Marketing Marketing - États-Unis Marketing gtt Ouderen gtt Middle aged consumers -- Attitudes Aged consumers -- Attitudes Marketing -- United States Middle aged consumers -- United States -- Attitudes Aged consumers -- United States -- Attitudes Marketing (DE-588)4037589-4 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Alter (DE-588)4001446-0 gnd rswk-swf USA Zielgruppe (DE-588)4117714-9 s Marketing (DE-588)4037589-4 s Alter (DE-588)4001446-0 s DE-604 http://www.loc.gov/catdir/toc/hol031/2002072505.html Table of contents http://www.loc.gov/catdir/description/hol031/2002072505.html Publisher description |
| spellingShingle | Tréguer, Jean-Paul 50+ Marketing marketing, communicating, and selling to the over 50s generations Consommateurs d'âge moyen - Attitudes Consommateurs d'âge moyen - États-Unis - Attitudes Consommateurs âgés - Attitudes Consommateurs âgés - États-Unis - Attitudes Marketing Marketing - États-Unis Marketing gtt Ouderen gtt Middle aged consumers -- Attitudes Aged consumers -- Attitudes Marketing -- United States Middle aged consumers -- United States -- Attitudes Aged consumers -- United States -- Attitudes Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Alter (DE-588)4001446-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4117714-9 (DE-588)4001446-0 |
| title | 50+ Marketing marketing, communicating, and selling to the over 50s generations |
| title_alt | Le senior marketing Fifty plus marketing |
| title_auth | 50+ Marketing marketing, communicating, and selling to the over 50s generations |
| title_exact_search | 50+ Marketing marketing, communicating, and selling to the over 50s generations |
| title_full | 50+ Marketing marketing, communicating, and selling to the over 50s generations Jean-Paul Tréguer |
| title_fullStr | 50+ Marketing marketing, communicating, and selling to the over 50s generations Jean-Paul Tréguer |
| title_full_unstemmed | 50+ Marketing marketing, communicating, and selling to the over 50s generations Jean-Paul Tréguer |
| title_short | 50+ Marketing |
| title_sort | 50 marketing marketing communicating and selling to the over 50s generations |
| title_sub | marketing, communicating, and selling to the over 50s generations |
| topic | Consommateurs d'âge moyen - Attitudes Consommateurs d'âge moyen - États-Unis - Attitudes Consommateurs âgés - Attitudes Consommateurs âgés - États-Unis - Attitudes Marketing Marketing - États-Unis Marketing gtt Ouderen gtt Middle aged consumers -- Attitudes Aged consumers -- Attitudes Marketing -- United States Middle aged consumers -- United States -- Attitudes Aged consumers -- United States -- Attitudes Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Alter (DE-588)4001446-0 gnd |
| topic_facet | Consommateurs d'âge moyen - Attitudes Consommateurs d'âge moyen - États-Unis - Attitudes Consommateurs âgés - Attitudes Consommateurs âgés - États-Unis - Attitudes Marketing Marketing - États-Unis Ouderen Middle aged consumers -- Attitudes Aged consumers -- Attitudes Marketing -- United States Middle aged consumers -- United States -- Attitudes Aged consumers -- United States -- Attitudes Zielgruppe Alter USA |
| url | http://www.loc.gov/catdir/toc/hol031/2002072505.html http://www.loc.gov/catdir/description/hol031/2002072505.html |
| work_keys_str_mv | AT treguerjeanpaul leseniormarketing AT treguerjeanpaul 50marketingmarketingcommunicatingandsellingtotheover50sgenerations AT treguerjeanpaul fiftyplusmarketing |