Marketing research that won't break the bank: a practical guide to getting the information you need
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco
Jossey-Bass
2002
|
| Edition: | 1st ed. |
| Series: | The Jossey-Bass nonprofit and public management series
|
| Subjects: | |
| Item Description: | "The second edition of Cheap but good marketing research." -- "Prepared with the assistance of the Academy for Educational Development.". - Includes bibliographical references (p. 261-268) and index |
| Physical Description: | xxv, 277 p. ill. : 24 cm |
| ISBN: | 0787964190 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV014547415 | ||
| 003 | DE-604 | ||
| 005 | 20080613 | ||
| 007 | t | ||
| 008 | 020703s2002 xxua||| |||| 00||| eng d | ||
| 010 | |a 2002010335 | ||
| 020 | |a 0787964190 |c alk. paper |9 0-7879-6419-0 | ||
| 035 | |a (OCoLC)50091694 | ||
| 035 | |a (DE-599)BVBBV014547415 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1051 |a DE-11 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3 |2 21 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Andreasen, Alan R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research that won't break the bank |b a practical guide to getting the information you need |c Alan R. Andreasen ; foreword by William A. Smith |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a San Francisco |b Jossey-Bass |c 2002 | |
| 300 | |a xxv, 277 p. |b ill. : 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Jossey-Bass nonprofit and public management series | |
| 500 | |a "The second edition of Cheap but good marketing research." -- "Prepared with the assistance of the Academy for Educational Development.". - Includes bibliographical references (p. 261-268) and index | ||
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Onderzoek |2 gtt | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Andreasen, Alan R. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009891903 | ||
Record in the Search Index
| _version_ | 1804129326552055808 |
|---|---|
| any_adam_object | |
| author | Andreasen, Alan R. |
| author_facet | Andreasen, Alan R. |
| author_role | aut |
| author_sort | Andreasen, Alan R. |
| author_variant | a r a ar ara |
| building | Verbundindex |
| bvnumber | BV014547415 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)50091694 (DE-599)BVBBV014547415 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01616nam a2200445zc 4500</leader><controlfield tag="001">BV014547415</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080613 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">020703s2002 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2002010335</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0787964190</subfield><subfield code="c">alk. paper</subfield><subfield code="9">0-7879-6419-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)50091694</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV014547415</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1051</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Andreasen, Alan R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing research that won't break the bank</subfield><subfield code="b">a practical guide to getting the information you need</subfield><subfield code="c">Alan R. Andreasen ; foreword by William A. Smith</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">San Francisco</subfield><subfield code="b">Jossey-Bass</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxv, 277 p.</subfield><subfield code="b">ill. : 24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Jossey-Bass nonprofit and public management series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"The second edition of Cheap but good marketing research." -- "Prepared with the assistance of the Academy for Educational Development.". - Includes bibliographical references (p. 261-268) and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Recherche</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Onderzoek</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Andreasen, Alan R.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009891903</subfield></datafield></record></collection> |
| id | DE-604.BV014547415 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:22Z |
| institution | BVB |
| isbn | 0787964190 |
| language | English |
| lccn | 2002010335 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009891903 |
| oclc_num | 50091694 |
| open_access_boolean | |
| owner | DE-1051 DE-11 |
| owner_facet | DE-1051 DE-11 |
| physical | xxv, 277 p. ill. : 24 cm |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Jossey-Bass |
| record_format | marc |
| series2 | The Jossey-Bass nonprofit and public management series |
| spelling | Andreasen, Alan R. Verfasser aut Marketing research that won't break the bank a practical guide to getting the information you need Alan R. Andreasen ; foreword by William A. Smith 1st ed. San Francisco Jossey-Bass 2002 xxv, 277 p. ill. : 24 cm txt rdacontent n rdamedia nc rdacarrier The Jossey-Bass nonprofit and public management series "The second edition of Cheap but good marketing research." -- "Prepared with the assistance of the Academy for Educational Development.". - Includes bibliographical references (p. 261-268) and index Marketing - Recherche Marketing gtt Onderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Andreasen, Alan R. Sonstige oth |
| spellingShingle | Andreasen, Alan R. Marketing research that won't break the bank a practical guide to getting the information you need Marketing - Recherche Marketing gtt Onderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Marketing research that won't break the bank a practical guide to getting the information you need |
| title_auth | Marketing research that won't break the bank a practical guide to getting the information you need |
| title_exact_search | Marketing research that won't break the bank a practical guide to getting the information you need |
| title_full | Marketing research that won't break the bank a practical guide to getting the information you need Alan R. Andreasen ; foreword by William A. Smith |
| title_fullStr | Marketing research that won't break the bank a practical guide to getting the information you need Alan R. Andreasen ; foreword by William A. Smith |
| title_full_unstemmed | Marketing research that won't break the bank a practical guide to getting the information you need Alan R. Andreasen ; foreword by William A. Smith |
| title_short | Marketing research that won't break the bank |
| title_sort | marketing research that won t break the bank a practical guide to getting the information you need |
| title_sub | a practical guide to getting the information you need |
| topic | Marketing - Recherche Marketing gtt Onderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing - Recherche Marketing Onderzoek Marketing research Marktforschung |
| work_keys_str_mv | AT andreasenalanr marketingresearchthatwontbreakthebankapracticalguidetogettingtheinformationyouneed |