Marketing research that won't break the bank: a practical guide to getting the information you need
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Jossey-Bass
2002
|
| Ausgabe: | 1st ed. |
| Schriftenreihe: | The Jossey-Bass nonprofit and public management series
|
| Schlagworte: | |
| Beschreibung: | "The second edition of Cheap but good marketing research." -- "Prepared with the assistance of the Academy for Educational Development.". - Includes bibliographical references (p. 261-268) and index |
| Beschreibung: | xxv, 277 p. ill. : 24 cm |
| ISBN: | 0787964190 |
Internformat
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| 245 | 1 | 0 | |a Marketing research that won't break the bank |b a practical guide to getting the information you need |c Alan R. Andreasen ; foreword by William A. Smith |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a San Francisco |b Jossey-Bass |c 2002 | |
| 300 | |a xxv, 277 p. |b ill. : 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 500 | |a "The second edition of Cheap but good marketing research." -- "Prepared with the assistance of the Academy for Educational Development.". - Includes bibliographical references (p. 261-268) and index | ||
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV014547415 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:22Z |
| institution | BVB |
| isbn | 0787964190 |
| language | English |
| lccn | 2002010335 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009891903 |
| oclc_num | 50091694 |
| open_access_boolean | |
| owner | DE-1051 DE-11 |
| owner_facet | DE-1051 DE-11 |
| physical | xxv, 277 p. ill. : 24 cm |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Jossey-Bass |
| record_format | marc |
| series2 | The Jossey-Bass nonprofit and public management series |
| spelling | Andreasen, Alan R. Verfasser aut Marketing research that won't break the bank a practical guide to getting the information you need Alan R. Andreasen ; foreword by William A. Smith 1st ed. San Francisco Jossey-Bass 2002 xxv, 277 p. ill. : 24 cm txt rdacontent n rdamedia nc rdacarrier The Jossey-Bass nonprofit and public management series "The second edition of Cheap but good marketing research." -- "Prepared with the assistance of the Academy for Educational Development.". - Includes bibliographical references (p. 261-268) and index Marketing - Recherche Marketing gtt Onderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Andreasen, Alan R. Sonstige oth |
| spellingShingle | Andreasen, Alan R. Marketing research that won't break the bank a practical guide to getting the information you need Marketing - Recherche Marketing gtt Onderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Marketing research that won't break the bank a practical guide to getting the information you need |
| title_auth | Marketing research that won't break the bank a practical guide to getting the information you need |
| title_exact_search | Marketing research that won't break the bank a practical guide to getting the information you need |
| title_full | Marketing research that won't break the bank a practical guide to getting the information you need Alan R. Andreasen ; foreword by William A. Smith |
| title_fullStr | Marketing research that won't break the bank a practical guide to getting the information you need Alan R. Andreasen ; foreword by William A. Smith |
| title_full_unstemmed | Marketing research that won't break the bank a practical guide to getting the information you need Alan R. Andreasen ; foreword by William A. Smith |
| title_short | Marketing research that won't break the bank |
| title_sort | marketing research that won t break the bank a practical guide to getting the information you need |
| title_sub | a practical guide to getting the information you need |
| topic | Marketing - Recherche Marketing gtt Onderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing - Recherche Marketing Onderzoek Marketing research Marktforschung |
| work_keys_str_mv | AT andreasenalanr marketingresearchthatwontbreakthebankapracticalguidetogettingtheinformationyouneed |