APA (7th ed.) Citation

Andreasen, A. R. (2002). Marketing research that won't break the bank: A practical guide to getting the information you need. Jossey-Bass.

Chicago Style (17th ed.) Citation

Andreasen, Alan R. Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need. San Francisco: Jossey-Bass, 2002.

MLA (9th ed.) Citation

Andreasen, Alan R. Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need. Jossey-Bass, 2002.