Brand asset management: driving profitable growth through your brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Jossey-Bass
2002
|
| Ausgabe: | 1st [i.e. 2nd] ed. |
| Schriftenreihe: | [The Jossey-Bass business & management series]
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Publisher description |
| Beschreibung: | Series from CIP data. -- Includes index. |
| Beschreibung: | XVI, 265 p. Ill., graph. Darst. |
| ISBN: | 0787963941 |
Internformat
MARC
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| 245 | 1 | 0 | |a Brand asset management |b driving profitable growth through your brands |c Scott M. Davis ; foreword by David A. Aaker |
| 250 | |a 1st [i.e. 2nd] ed. | ||
| 264 | 1 | |a San Francisco |b Jossey-Bass |c 2002 | |
| 300 | |a XVI, 265 p. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Davis, Scott M. |
| author_facet | Davis, Scott M. |
| author_role | aut |
| author_sort | Davis, Scott M. |
| author_variant | s m d sm smd |
| building | Verbundindex |
| bvnumber | BV014547277 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7D38 2002 |
| callnumber-search | HD69.B7D38 2002 |
| callnumber-sort | HD 269 B7 D38 42002 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)50089905 (DE-599)BVBBV014547277 |
| dewey-full | 658.8/27 658.8/2721 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 658.8/27 21 |
| dewey-search | 658.8/27 658.8/27 21 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st [i.e. 2nd] ed. |
| format | Book |
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| geographic | USA |
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| id | DE-604.BV014547277 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:22Z |
| institution | BVB |
| isbn | 0787963941 |
| language | English |
| lccn | 2002009865 |
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| physical | XVI, 265 p. Ill., graph. Darst. |
| publishDate | 2002 |
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| publisher | Jossey-Bass |
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| series2 | [The Jossey-Bass business & management series] |
| spelling | Davis, Scott M. Verfasser aut Brand asset management driving profitable growth through your brands Scott M. Davis ; foreword by David A. Aaker 1st [i.e. 2nd] ed. San Francisco Jossey-Bass 2002 XVI, 265 p. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier [The Jossey-Bass business & management series] Series from CIP data. -- Includes index. Brand name products Product management Brand name products -- United States Product management -- United States Unternehmenswachstum (DE-588)4078620-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf USA Markenpolitik (DE-588)4144679-3 s Unternehmenswachstum (DE-588)4078620-1 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 http://www.loc.gov/catdir/toc/wiley041/2002009865.html Table of contents http://www.loc.gov/catdir/description/wiley039/2002009865.html Publisher description 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Davis, Scott M. Brand asset management driving profitable growth through your brands Brand name products Product management Brand name products -- United States Product management -- United States Unternehmenswachstum (DE-588)4078620-1 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4078620-1 (DE-588)4124261-0 (DE-588)4144679-3 |
| title | Brand asset management driving profitable growth through your brands |
| title_auth | Brand asset management driving profitable growth through your brands |
| title_exact_search | Brand asset management driving profitable growth through your brands |
| title_full | Brand asset management driving profitable growth through your brands Scott M. Davis ; foreword by David A. Aaker |
| title_fullStr | Brand asset management driving profitable growth through your brands Scott M. Davis ; foreword by David A. Aaker |
| title_full_unstemmed | Brand asset management driving profitable growth through your brands Scott M. Davis ; foreword by David A. Aaker |
| title_short | Brand asset management |
| title_sort | brand asset management driving profitable growth through your brands |
| title_sub | driving profitable growth through your brands |
| topic | Brand name products Product management Brand name products -- United States Product management -- United States Unternehmenswachstum (DE-588)4078620-1 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Product management Brand name products -- United States Product management -- United States Unternehmenswachstum Strategisches Management Markenpolitik USA |
| url | http://www.loc.gov/catdir/toc/wiley041/2002009865.html http://www.loc.gov/catdir/description/wiley039/2002009865.html |
| work_keys_str_mv | AT davisscottm brandassetmanagementdrivingprofitablegrowththroughyourbrands |