Dynamics of marketing in African nations:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. [u.a.]
Quorum Books
2002
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XI, 312 S. graph. Darst. |
| ISBN: | 156720399X |
Internformat
MARC
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| 245 | 1 | 0 | |a Dynamics of marketing in African nations |c ed. by Sonny Nwankwo ... |
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Datensatz im Suchindex
| _version_ | 1804129324624773120 |
|---|---|
| adam_text | Contents
Preface
ix
1. Introduction: Marketing Dynamics in Africa — Process, Relationships
and Context 1
Joseph F. Aiyeku and Sonny Nwankwo
2. Marketing in Africa: An Eclectic Perspective 3
Franklin A. Manu and Ven Shram
3. Marketing in Africa and the Marketing of Africa: The Challenges
of Environmentalism and Sustainability 11
Maxwell A. Ayamba, Colin Beard and Ian D. Rotherham
4. Impact of Macroeconomic Reforms on Marketing Boards in
Sub Saharan Africa 27
Sonny Nwankwo, Joseph F. Aiyeku and Frances Ekwulugo
5. A Framework of the Interaction between the Nation Marketing
and the Development Process: The Case of the Country of Morocco 43
A. Ben Oumlil
6. Marketing and Nigeria s Economic Development 53
Julius O. Onah
7. Internet Marketing in Africa: Problems and Prospects 65
Frances Ekwulugo
8. The Impact of the Internet, as a Marketing Medium, on Traditional
vi Contents
Mass Media in South Africa 79
Debbie Vigar
9. Services Marketing in the Public Health Care Sector in South Africa 95
J. W. de Jager and M. Hill
10. Formal and Informal Retail Sectors in Africa: Evolutionary or
Competing Paradigms? 113
Robert Rugimbana and Bill Merrilees
11. Marketing to Southern Africa: The Implications for a Financial
Service Company 129
Isobel Doole, Robin Lowe and Liv Kirby
12. The Military Factor in Marketing Management in Sub Saharan
Africa 139
Darlington C. Richards
13. The Impact of Culture on Marketing Management Functions in
Africa: The Relevance of Hofstede s Typology and Cross Cultural
Management Training 157
Abel Adekola
14. Improving Trade Flows among African Nations: Lessons from the
West African Subregion 175
Augustine M. Nwabuzor and Okechukwu D. Anyamele
15. The African Incorporated: Normalizing the Absurdities in Africa s
Export Marketing Practices 191
Nnamdi Madichie and Kevin Iyk N. Ibeh
16. The Marketing Communication Process: Conceptual Models and
Applications to the Investment Promotion Programs of the Ghana
Free Zones Board 205
Seth N. Buatsi
17. Segmentation Strategies for Banks in Ghana 227
Nana Owusu Frimpong
18. Tourism Marketing: Marketing of the Zambian Tourism Product 239
Peter U.C. Dieke
19. Transition toward a Marketing Oriented Culture in the Tanzanian
Banking Sector: A Historical Perspective 259
Daudi R. V.B. Lwiza and Sonny Nwankwo
Contents vii
20. Export Entrepreneurship among Environmentally Challenged
Sub Saharan African Firms 285
Kevin IykN.Ibeh
Index 305
List of Contributors 309
|
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| spelling | Dynamics of marketing in African nations ed. by Sonny Nwankwo ... 1. publ. Westport, Conn. [u.a.] Quorum Books 2002 XI, 312 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing Africa Marketing Africa Management Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Afrika Afrika (DE-588)4000695-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Afrika (DE-588)4000695-5 g Marketing (DE-588)4037589-4 s DE-604 Management (DE-588)4037278-9 s Nwankwo, Sonny Sonstige oth Aiyeku, Joseph F. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009890940&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dynamics of marketing in African nations Marketing Africa Marketing Africa Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4000695-5 (DE-588)4143413-4 |
| title | Dynamics of marketing in African nations |
| title_auth | Dynamics of marketing in African nations |
| title_exact_search | Dynamics of marketing in African nations |
| title_full | Dynamics of marketing in African nations ed. by Sonny Nwankwo ... |
| title_fullStr | Dynamics of marketing in African nations ed. by Sonny Nwankwo ... |
| title_full_unstemmed | Dynamics of marketing in African nations ed. by Sonny Nwankwo ... |
| title_short | Dynamics of marketing in African nations |
| title_sort | dynamics of marketing in african nations |
| topic | Marketing Africa Marketing Africa Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Africa Marketing Africa Management Management Marketing Afrika Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009890940&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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