The televiewing audience: the art & science of watching TV
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cresskill, NJ
Hampton Press
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | XV, 235 S. 24 cm |
| ISBN: | 1572734876 1572734884 |
Internformat
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| 245 | 1 | 0 | |a The televiewing audience |b the art & science of watching TV |c Robert Abelman ; David J. Atkin |
| 264 | 1 | |a Cresskill, NJ |b Hampton Press |c 2002 | |
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Datensatz im Suchindex
| _version_ | 1804129323803738112 |
|---|---|
| adam_text | CONTENTS
About the Authors xi
Preface xiii
1 The Audience: Consumer and Commodity 1
Televiewing Audience Defined 2
Mass Audience Defined 3
Why Televiewing is Not Taken Seriously 6
Summary 21
Questions to be Answered in the Next Chapter 22
Key Concepts From This Chapter 23
Endnotes 23
2 Symbolic Interaction: An Audience and Industry
Collaboration 27
Internal Reality 31
External Reality 47
Summary 56
Questions to be Answered in the Next Chapter 56
Key Concepts From This Chapter 57
Endnotes 58
3 Becoming Teleliterate ®
How Viewers Watch 62
Why Viewers Watch 72
Implications and Ramifications of Televiewing 75
Summary S3
Questions to be Answered in the Next Chapter 84
Key Concepts From This Chapter 84
Endnotes 85
ufi
UiH CONTENTS
4 The Audience Makers 89
The Stations 91
Television Production Houses 95
The Syndicators 101
The Networks 104
Advertisers 113
Summary 116
Questions to be Answered in the Next Chapter 116
Key Concepts From This Chapter 117
Endnotes 117
5 Audience Making 121
Branding 122
Programming 124
Promotion 131
Program Scheduling 134
Sweeps 139
Between Program Schemes 140
Within Program Manipulation 142
Summary 148
Questions to be Answered in the Next Chapter 148
Key Concepts From This Chapter 148
Endnotes 149
6 Audience Measurement: Flaws and Fallacies 153
Free Screenings 155
Ratings 157
Ratings History 159
Alternative Measures 167
Summary 168
Questions to be Answered in the Next Chapter 169
Key Concepts From This Chapter 169
Endnotes 170
7 Protecting the Audience s Interest, Convenience,
and Necessity 173
Issues Associated With Public Interest 176
Issues Associated With Public Convenience 181
Issues Associated With Public Necessity 185
Summary 190
Questions to be Answered in the Next Chapter 192
Key Concepts From This Chapter 192
Endnotes 193
CONTENTS iX
8 Televiewing as a Competitive Sport 195
Competition From Within 197
External Competition 200
The Broadcast Network Response to the Competition 204
Summary 208
Questions to be Answered in the Next Chapter 208
Key Concepts From This Chapter 210
Endnotes 211
Author Index 213
Program Index 217
Subject Index 223
|
| any_adam_object | 1 |
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| dewey-search | 302.23/45 |
| dewey-sort | 3302.23 245 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
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| spelling | Abelman, Bob Verfasser (DE-588)1046525271 aut The televiewing audience the art & science of watching TV Robert Abelman ; David J. Atkin Cresskill, NJ Hampton Press 2002 XV, 235 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Kijkgedrag gtt Televisie gtt Téléspectateurs Téléspectateurs - Attitudes Television viewers Television viewers Attitudes Medienkonsum (DE-588)4120719-1 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Publikum (DE-588)4047764-2 gnd rswk-swf Fernsehen (DE-588)4016825-6 gnd rswk-swf Fernsehwirtschaft (DE-588)4386452-1 gnd rswk-swf Publikumsforschung (DE-588)4310038-7 gnd rswk-swf Fernsehwirkung (DE-588)4016851-7 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Fernsehen (DE-588)4016825-6 s Publikumsforschung (DE-588)4310038-7 s DE-604 Publikum (DE-588)4047764-2 s Fernsehwirkung (DE-588)4016851-7 s USA (DE-588)4078704-7 g Medienkonsum (DE-588)4120719-1 s Fernsehwirtschaft (DE-588)4386452-1 s Wettbewerb (DE-588)4065835-1 s 1\p DE-604 Atkin, David J. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009890506&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Abelman, Bob The televiewing audience the art & science of watching TV Kijkgedrag gtt Televisie gtt Téléspectateurs Téléspectateurs - Attitudes Television viewers Television viewers Attitudes Medienkonsum (DE-588)4120719-1 gnd Wettbewerb (DE-588)4065835-1 gnd Publikum (DE-588)4047764-2 gnd Fernsehen (DE-588)4016825-6 gnd Fernsehwirtschaft (DE-588)4386452-1 gnd Publikumsforschung (DE-588)4310038-7 gnd Fernsehwirkung (DE-588)4016851-7 gnd |
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| title | The televiewing audience the art & science of watching TV |
| title_auth | The televiewing audience the art & science of watching TV |
| title_exact_search | The televiewing audience the art & science of watching TV |
| title_full | The televiewing audience the art & science of watching TV Robert Abelman ; David J. Atkin |
| title_fullStr | The televiewing audience the art & science of watching TV Robert Abelman ; David J. Atkin |
| title_full_unstemmed | The televiewing audience the art & science of watching TV Robert Abelman ; David J. Atkin |
| title_short | The televiewing audience |
| title_sort | the televiewing audience the art science of watching tv |
| title_sub | the art & science of watching TV |
| topic | Kijkgedrag gtt Televisie gtt Téléspectateurs Téléspectateurs - Attitudes Television viewers Television viewers Attitudes Medienkonsum (DE-588)4120719-1 gnd Wettbewerb (DE-588)4065835-1 gnd Publikum (DE-588)4047764-2 gnd Fernsehen (DE-588)4016825-6 gnd Fernsehwirtschaft (DE-588)4386452-1 gnd Publikumsforschung (DE-588)4310038-7 gnd Fernsehwirkung (DE-588)4016851-7 gnd |
| topic_facet | Kijkgedrag Televisie Téléspectateurs Téléspectateurs - Attitudes Television viewers Television viewers Attitudes Medienkonsum Wettbewerb Publikum Fernsehen Fernsehwirtschaft Publikumsforschung Fernsehwirkung USA |
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