Corporate and organizational identities: integrating strategy, marketing, communication and organizational perspectives
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2002
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVII, 201 S. |
| ISBN: | 0415282055 |
Internformat
MARC
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| 245 | 1 | 0 | |a Corporate and organizational identities |b integrating strategy, marketing, communication and organizational perspectives |c edited by Bertrand Moingeon and Guillaume Soenen |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London |b Routledge |c 2002 | |
| 300 | |a XVII, 201 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Corporate identity |2 gtt | |
| 650 | 4 | |a Culture d'entreprise | |
| 650 | 4 | |a Organisation | |
| 650 | 4 | |a Corporate culture | |
| 650 | 4 | |a Organization | |
| 650 | 0 | 7 | |a Corporate Identity |0 (DE-588)4193565-2 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of figures vii
List of tables ix
List of contributors xi
Foreword by Charles J. Fombrun xv
Acknowledgments xix
Introduction 1
BERTRAND MOINGEON AND GUILLAUME SOENEN
PARTI
The dynamics of identities 11
1 The five facets of collective identities: integrating corporate
and organizational identity 13
GUILLAUME SOENEN AND BERTRAND MOINGEON
2 The hybrid identity of law firms 3 5
STUART ALBERT AND EDWARD ADAMS
3 Where do we go from here? Predicting identification
among dispersed employees 51
KEVIN W. ROCK AND MICHAEL G. PRATT
PART II
Identities in action 73
4 Reducing dissonance: closing the gap between projected
and attributed identity 75
SAMIA CHREIM
5 Manifestations in behavior versus perceptions of identity:
convergence or not? 91
JOHAN VAN REKOM
vi Contents
6 Narractive identity: navigating between reality
and fiction 115
BERNARD KAHANE AND ROLAND REITTER
PART III
Managing identities 131
7 Creating a new identity for France Telecom: beyond
a visual exercise? 133
MONIQUE B R U N
8 Conversion of organizational identity research findings
into actions 156
CEES B.M. VAN RIEL AND JAN JE11E VAN HASSELT
9 Corporate brand and organizational identity 175
JEAN NOEL KAPFERER
Index 195
Figures
1.1 The five facets of collective identities definitions 17
1.2 The dynamics of the identities of organizations 27
3.1 A model of employee dispersion patterns (EDPs) and
organizational identification 57
3.2 The effect of employee dispersion patterns (EDPs) on
organizational identification 58
5.1 Basic sources of experienced identity 95
5.2 Sense made out of delivering really good work. Extract
from an employee s means—end structure 97
7.1 Analytical framework for the creation and management of a
company s identity 138
7.2 Enhanced relationships: France Telecom s new brand driver 144
7.3 Key dates in the program 145
7.4 The implementation process for the new visual identity adopted
by the design agency, Landor 146
7.5 Creating a new brand universe and brand image for France
Telecom key steps of the process adopted by the design
agency, Landor 147
7.6 The new stakes in corporate identity management 1 53
8.1 Four change strategies for gaining acceptance for a new
organizational identity 166
9.1 The brand platform 183
Tables
5.1 Concepts mentioned by most respondents during laddering
interviews 99
5.2 Most frequently mentioned catchwords 100
5.3 Number of mentions, average ratings, and correlations regarding
aspects of identity 101
5.4 Rank order correlations between the averages of Table 5.3 103
5.5 Comparison of correlations at the aggregate and individual
levels of analysis 105
5.6 Average ratings of the innovativeness of the own and the other
organization, related to the use of the catchword innovative 106
7.1 Logo survey results 6 months after launch 142
8.1 Dimensions used by Dutton and Duckerich (1991) 157
8.2 Assumptions about behavioral changes in the four strategies
for identity implementation 163
8.3 Overview of the communication activities for each change strategy 164
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| indexdate | 2024-07-09T19:03:15Z |
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| physical | XVII, 201 S. |
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| spelling | Corporate and organizational identities integrating strategy, marketing, communication and organizational perspectives edited by Bertrand Moingeon and Guillaume Soenen 1. publ. London Routledge 2002 XVII, 201 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Corporate identity gtt Culture d'entreprise Organisation Corporate culture Organization Corporate Identity (DE-588)4193565-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Corporate Identity (DE-588)4193565-2 s DE-188 Moingeon, Bertrand Sonstige oth Soenen, Guillaume B. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887653&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Corporate and organizational identities integrating strategy, marketing, communication and organizational perspectives Corporate identity gtt Culture d'entreprise Organisation Corporate culture Organization Corporate Identity (DE-588)4193565-2 gnd |
| subject_GND | (DE-588)4193565-2 (DE-588)4143413-4 |
| title | Corporate and organizational identities integrating strategy, marketing, communication and organizational perspectives |
| title_auth | Corporate and organizational identities integrating strategy, marketing, communication and organizational perspectives |
| title_exact_search | Corporate and organizational identities integrating strategy, marketing, communication and organizational perspectives |
| title_full | Corporate and organizational identities integrating strategy, marketing, communication and organizational perspectives edited by Bertrand Moingeon and Guillaume Soenen |
| title_fullStr | Corporate and organizational identities integrating strategy, marketing, communication and organizational perspectives edited by Bertrand Moingeon and Guillaume Soenen |
| title_full_unstemmed | Corporate and organizational identities integrating strategy, marketing, communication and organizational perspectives edited by Bertrand Moingeon and Guillaume Soenen |
| title_short | Corporate and organizational identities |
| title_sort | corporate and organizational identities integrating strategy marketing communication and organizational perspectives |
| title_sub | integrating strategy, marketing, communication and organizational perspectives |
| topic | Corporate identity gtt Culture d'entreprise Organisation Corporate culture Organization Corporate Identity (DE-588)4193565-2 gnd |
| topic_facet | Corporate identity Culture d'entreprise Organisation Corporate culture Organization Corporate Identity Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887653&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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