Building the brand-driven business: operationalize your brand to drive profitable growth
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Jossey-Bass
San Francisco, CA
2002
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Jossey-Bass business & management series
|
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Beschreibung: | XV, 299 S. Ill. |
| ISBN: | 0787962554 |
Internformat
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Datensatz im Suchindex
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| author | Davis, Scott M. |
| author_facet | Davis, Scott M. |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
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| id | DE-604.BV014526769 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:15Z |
| institution | BVB |
| isbn | 0787962554 |
| language | English |
| lccn | 2002008567 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009887585 |
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| physical | XV, 299 S. Ill. |
| publishDate | 2002 |
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| publisher | San Francisco, CA |
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| series2 | Jossey-Bass business & management series |
| spelling | Davis, Scott M. Verfasser aut Building the brand-driven business operationalize your brand to drive profitable growth Scott M. Davis, Michael Dunn ; foreword by David A. Aaker 1. ed. Jossey-Bass San Francisco, CA 2002 XV, 299 S. Ill. txt rdacontent n rdamedia nc rdacarrier Jossey-Bass business & management series Brand name products Product management Unternehmenswachstum (DE-588)4078620-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Unternehmenswachstum (DE-588)4078620-1 s DE-604 Dunn, Michael Sonstige oth http://www.loc.gov/catdir/toc/wiley031/2002008567.html Table of contents |
| spellingShingle | Davis, Scott M. Building the brand-driven business operationalize your brand to drive profitable growth Brand name products Product management Unternehmenswachstum (DE-588)4078620-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4078620-1 (DE-588)4144679-3 |
| title | Building the brand-driven business operationalize your brand to drive profitable growth |
| title_auth | Building the brand-driven business operationalize your brand to drive profitable growth |
| title_exact_search | Building the brand-driven business operationalize your brand to drive profitable growth |
| title_full | Building the brand-driven business operationalize your brand to drive profitable growth Scott M. Davis, Michael Dunn ; foreword by David A. Aaker |
| title_fullStr | Building the brand-driven business operationalize your brand to drive profitable growth Scott M. Davis, Michael Dunn ; foreword by David A. Aaker |
| title_full_unstemmed | Building the brand-driven business operationalize your brand to drive profitable growth Scott M. Davis, Michael Dunn ; foreword by David A. Aaker |
| title_short | Building the brand-driven business |
| title_sort | building the brand driven business operationalize your brand to drive profitable growth |
| title_sub | operationalize your brand to drive profitable growth |
| topic | Brand name products Product management Unternehmenswachstum (DE-588)4078620-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Product management Unternehmenswachstum Markenpolitik |
| url | http://www.loc.gov/catdir/toc/wiley031/2002008567.html |
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