Marketing research: text and cases
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Best Business Books
2002
|
| Schlagworte: | |
| Beschreibung: | Student data on CD accompanying the text is also available on floppy disk from The Haworth Press. - Includes bibliographical references (p. 379-383) and index |
| Beschreibung: | xi, 395 p. ill. : 23 cm 1 computer optical disc (4 3/4 in.) |
| ISBN: | 0789009404 0789015900 |
Internformat
MARC
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|---|---|---|---|
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| 020 | |a 0789009404 |c hardcover : alk. paper |9 0-7890-0940-4 | ||
| 020 | |a 0789015900 |c alk. paper |9 0-7890-1590-0 | ||
| 035 | |a (OCoLC)421987631 | ||
| 035 | |a (DE-599)BVBBV014525732 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Wrenn, W. Bruce |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b text and cases |c Bruce Wrenn, Robert Stevens, David Loudon |
| 264 | 1 | |a New York |b Best Business Books |c 2002 | |
| 300 | |a xi, 395 p. |b ill. : 23 cm |e 1 computer optical disc (4 3/4 in.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Student data on CD accompanying the text is also available on floppy disk from The Haworth Press. - Includes bibliographical references (p. 379-383) and index | ||
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 4 | |a Marketing - Recherche - Cas, Études de | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Loudon, David L. |e Sonstige |4 oth | |
| 700 | 1 | |a Stevens, Robert E. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009887405 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804129318814613504 |
|---|---|
| any_adam_object | |
| author | Wrenn, W. Bruce |
| author_facet | Wrenn, W. Bruce |
| author_role | aut |
| author_sort | Wrenn, W. Bruce |
| author_variant | w b w wb wbw |
| building | Verbundindex |
| bvnumber | BV014525732 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 W74 2002 |
| callnumber-search | HF5415.2 W74 2002 |
| callnumber-sort | HF 45415.2 W74 42002 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)421987631 (DE-599)BVBBV014525732 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV014525732 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:14Z |
| institution | BVB |
| isbn | 0789009404 0789015900 |
| language | English |
| lccn | 2001035947 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009887405 |
| oclc_num | 421987631 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xi, 395 p. ill. : 23 cm 1 computer optical disc (4 3/4 in.) |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Best Business Books |
| record_format | marc |
| spelling | Wrenn, W. Bruce Verfasser aut Marketing research text and cases Bruce Wrenn, Robert Stevens, David Loudon New York Best Business Books 2002 xi, 395 p. ill. : 23 cm 1 computer optical disc (4 3/4 in.) txt rdacontent n rdamedia nc rdacarrier Student data on CD accompanying the text is also available on floppy disk from The Haworth Press. - Includes bibliographical references (p. 379-383) and index Marketing - Recherche Marketing - Recherche - Cas, Études de Marketingforschung (DE-588)4200055-5 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Loudon, David L. Sonstige oth Stevens, Robert E. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wrenn, W. Bruce Marketing research text and cases Marketing - Recherche Marketing - Recherche - Cas, Études de Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4522595-3 |
| title | Marketing research text and cases |
| title_auth | Marketing research text and cases |
| title_exact_search | Marketing research text and cases |
| title_full | Marketing research text and cases Bruce Wrenn, Robert Stevens, David Loudon |
| title_fullStr | Marketing research text and cases Bruce Wrenn, Robert Stevens, David Loudon |
| title_full_unstemmed | Marketing research text and cases Bruce Wrenn, Robert Stevens, David Loudon |
| title_short | Marketing research |
| title_sort | marketing research text and cases |
| title_sub | text and cases |
| topic | Marketing - Recherche Marketing - Recherche - Cas, Études de Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing - Recherche Marketing - Recherche - Cas, Études de Marketingforschung Fallstudiensammlung |
| work_keys_str_mv | AT wrennwbruce marketingresearchtextandcases AT loudondavidl marketingresearchtextandcases AT stevensroberte marketingresearchtextandcases |