The moral dimension of marketing: essays on business ethics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
American Marketing Association
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 189-190) and index |
| Beschreibung: | xii, 197 p. 23 cm |
| ISBN: | 087757300X |
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| 100 | 1 | |a Davidson, D. Kirk |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The moral dimension of marketing |b essays on business ethics |c D. Kirk Davidson |
| 264 | 1 | |a Chicago, Ill. |b American Marketing Association |c 2002 | |
| 300 | |a xii, 197 p. |b 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references (p. 189-190) and index | ||
| 650 | 4 | |a Marketing - Aspect moral | |
| 650 | 4 | |a Marketing - Aspect social | |
| 650 | 7 | |a Moraal |2 gtt | |
| 650 | 4 | |a Morale des affaires | |
| 650 | 4 | |a Ethik | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Business ethics | |
| 650 | 4 | |a Marketing |x Moral and ethical aspects | |
| 650 | 4 | |a Marketing |x Social aspects | |
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Datensatz im Suchindex
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Table of Contents
Acknowledgments xi
I. Overview 1
1. Does Marketing Have a Place in Utopia? 8
Society's Love/Hate Relationship with Marketing
II. Targeting 11
Introduction 13
2. Targeting Minorities 15
The Dangers of Marketing Products such as Tobacco and
Alcoholic Beverages to Vulnerable Groups
3. Targeting Children . .18
Children Are a Tempting Target, but Beware Society's Backlash
4. Targeting the Mentally Disabled 21
Credit Card Marketing Carried to the Extreme
III. Products 25
Introduction 27
5. A Debate on the Need for Regulation 30
Seller's Responsibility Versus Buyer's Responsibility
6. Dangerous Products: Tobacco 33
Cigarette Manufacturers, Advocacy Groups, Health
Organizations, and the Government Try to Resolve Contentious
Issues
7. Brand Identities: Do Consumers Need to Know? 37
Giant Telephone Companies, Brewers, and Others Market
Products Under Little Known Brands
8. A New Dimension of Morality in Marketing 41
Manufacturers' Responsibility for Wages and Working
Conditions in the Factories of Their Suppliers
9. Marketers Must Accept Greater Responsibilities 44
Buyers Have Difficulty Understanding the Ingredients and
Attributes of Products
10. Consumers Have Responsibilities, Too 4/
Socially Responsible Buying
IV. Pricing 51
Introduction 11. Fair Price 57
Customers Must Be Satisfied for the Price To Be Fair
12. Is That Your Final Offer? 60
Where Bargaining Enters into the Exchange
13. When Is a Sale Not a Sale? 63
Retailers'Attempts to Mislead Customers
14. Marketing as a Zero Sum Game Zero Sum or Win Win in the Marketing Relationship?
15. The Ethics of ATM Fees 69
Are Bank Fees Fair, and Are They Explicit?
16. In Search of Fair Prices Buyers Must Understand Products to Judge Their Value,
Especially Health Care Products
V. Promotion and Advertising 77
Introduction 80
17. The Marketing of "Hope" Excesses in Cosmetic Surgery and Personal Care
18. The Excesses of Puffery Beverage Marketers Stretch the Limits in Descriptions of
Products
19. Trust as a Necessary Ingredient Customers' Trust Is Too Often Neglected and Undervalued by
Marketers
89
20. Manipulation and Virtual Reality The Limits on Deception in Advertising
92
21. Tobacco and the Limits of Public Relations Decades of Deceit Have Destroyed an Entire Industry's
Credibility
22. Arrogance and Legitimacy 95
Roche Attempts to Circumvent the Law in Advertising
Prescription Drugs Direct to Consumers
23. When Does a Gift Become a Bribe? 99
Pressures and Problems in Marketing Prescription Drugs to
Doctors
24. On the Marketing of Dinosaurs 102
Innovative Ideas in the Marketing o/Jurassic Park III
25. Creativity or Deception? Cross Marketing and Infomercials . . . .106
The Slippery Slope of Blending Ads with Editorial Content
VI. Distribution 109
Introduction Ill
26. Is There Such a Thing as "Ethical Competition"? 115
David Versus Goliath: Small Stores Versus Giant Chains in
Retailing
27. Retailers' Obligations to Depressed Areas 118
Analyzing Retailers' Responsibilities to Low Income
Communities
28. Stocklifting: An Ethical Analysis 121
Should a Giant Retailer Be Able To Muscle into a Smaller
Competitor's Distribution System?
VII. Privacy 125
Introduction 127
29. Is Privacy Dead? 131
Twenty First Century Technology Is Reducing the Scope of
Customers' Privacy
30. Of Chickens and Foxes: Business as the Protector of Privacy
Rights 135
The Problems of Allowing the Business Community To Set the
Rules Regarding Customer Privacy
31. Life as a Series of Trade Offs 138
The Difficulties of Maintaining Customer Privacy in e
Commerce
VIII. Inappropriate Marketing 143
Introduction 145
32. Don't Pigeonhole Ethics 148
Awareness of Moral Matters Must Go Beyond Business Ethics
Courses and Be a Part of Marketers1 Decisions
3 3. Cloning and the Responsibility of Marketers 151
The Difficulties of Exercising Restraint Where There Are No
Clear Guidelines
34. Guess? Ads Cross the Line Between Fashion Art and
Pornography 154
Using Explicit Sexual Images To Sell Jeans to Teenagers
35. Is Greed a Necessary Ingredient for Success in Business? 157
The Difficulty of Seeking Profits and Market Share Without
Exhibiting Greed
36. Marketing Tantra: Over the Line or Harmless Nonsense? 160
New Age Sexual Fantasies: A Marketer's Delight
37. Political Ads and Demeaning the Competition 163
There Are Risks in Using Comparative Ads; Demeaning
Competitors' Products Can Backfire
38. The Influence of Corporate Money on Nonprofits 166
Ethical Issues in Corporate Gifts to Universities and Nonprofit
Organizations
39. Calvin Klein Ads Were a Mistake 170
Unwholesome and Excessive Sexuality in Marketing Designer
Apparel
40. Excessive Student Drinking: Whose Responsibility? 173
What Role Should Brewers Play in Curbing Alcohol Abuse on
Campuses?
41. Internet Pornography 177
The Difficulty of Establishing Acceptable Boundaries in this
New Medium
IX. Final Thoughts 181
42. Of Saints and Sinners I83
Mother Teresa, Michael Milken, and Marketing
43. Overconsumption and the Responsibility of Marketers 186
The Role of Marketing in an Age of Limited Resources
References *°"
Index m |
| any_adam_object | 1 |
| author | Davidson, D. Kirk |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 174/.4 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174/.4 |
| dewey-search | 174/.4 |
| dewey-sort | 3174 14 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie |
| format | Book |
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| language | English |
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| spelling | Davidson, D. Kirk Verfasser aut The moral dimension of marketing essays on business ethics D. Kirk Davidson Chicago, Ill. American Marketing Association 2002 xii, 197 p. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 189-190) and index Marketing - Aspect moral Marketing - Aspect social Moraal gtt Morale des affaires Ethik Gesellschaft Business ethics Marketing Moral and ethical aspects Marketing Social aspects Marketing (DE-588)4037589-4 gnd rswk-swf Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Ethik (DE-588)4015602-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Ethik (DE-588)4015602-3 s DE-604 Wirtschaftsethik (DE-588)4066439-9 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887174&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Davidson, D. Kirk The moral dimension of marketing essays on business ethics Marketing - Aspect moral Marketing - Aspect social Moraal gtt Morale des affaires Ethik Gesellschaft Business ethics Marketing Moral and ethical aspects Marketing Social aspects Marketing (DE-588)4037589-4 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Ethik (DE-588)4015602-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4066439-9 (DE-588)4015602-3 (DE-588)4143413-4 |
| title | The moral dimension of marketing essays on business ethics |
| title_auth | The moral dimension of marketing essays on business ethics |
| title_exact_search | The moral dimension of marketing essays on business ethics |
| title_full | The moral dimension of marketing essays on business ethics D. Kirk Davidson |
| title_fullStr | The moral dimension of marketing essays on business ethics D. Kirk Davidson |
| title_full_unstemmed | The moral dimension of marketing essays on business ethics D. Kirk Davidson |
| title_short | The moral dimension of marketing |
| title_sort | the moral dimension of marketing essays on business ethics |
| title_sub | essays on business ethics |
| topic | Marketing - Aspect moral Marketing - Aspect social Moraal gtt Morale des affaires Ethik Gesellschaft Business ethics Marketing Moral and ethical aspects Marketing Social aspects Marketing (DE-588)4037589-4 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Ethik (DE-588)4015602-3 gnd |
| topic_facet | Marketing - Aspect moral Marketing - Aspect social Moraal Morale des affaires Ethik Gesellschaft Business ethics Marketing Moral and ethical aspects Marketing Social aspects Marketing Wirtschaftsethik Aufsatzsammlung |
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