Managerial economics:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Wiley
2003
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIX, 890 S. Ill. CD-ROM (12 cm) |
| ISBN: | 0470000449 |
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| 245 | 1 | 0 | |a Managerial economics |c William F. Samuelson ; Stephen G. Marks |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York, NY |b Wiley |c 2003 | |
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Prise de décision | |
| 650 | 4 | |a Économie d'entreprise | |
| 650 | 4 | |a Decision making | |
| 650 | 4 | |a Managerial economics | |
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Brief Contents
Preface xii
CHAPTER 1 Introduction 1
CHAPTER 2 The Firm and Its Goals 27
Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics 50
CHAPTER 3 Supply and Demand 78
Appendix 3A: The Mathematics of Supply and Demand 108
CHAPTER 4 Demand Elasticity 112
Appendix 4A: Applications of Supply and Demand 145
CHAPTER 5 Demand Estimation 166
CHAPTER 6 Forecasting 221
Appendix 6A: Forecasting and the Computer 267
CHAPTER 7 The Theory and Estimation of Production 270
Appendix 7A: The Multiple-Input Case 313
Appendix 7B: Expressing the Production Function with the Use of Calculus 327
CHAPTER 8 The Theory and Estimation of Cost 333
Appendix 8A: A Mathematical Restatement of the Short-Run Cost Function 379
Appendix 8B: The Estimation of Cost 380
CHAPTER 9 Pricing and Output Decisions: Perfect Competition and Monopoly 396
Appendix 9A: The Use of Calculus in Pricing and Output Decisions 432
Appendix 9B Break-Even Analysis (Volume-Cost-Profit) 435
CHAPTER 10 Pricing and Output Decisions: Monopolistic Competition and Oligopoly 452
CHAPTER 11 Special Pricing Practices 497
CHAPTER 12 Economic Decision Making in the Twenty-first Century: The "Old" Economics of
the "New Economy" 541
CHAPTER 13 Capital Budgeting 566
Appendix 13A: Calculations for Time Value of Money 602
CHAPTER 14 Risk and Uncertainty 610
CHAPTER 15 Government and Industry: Challenges and Opportunities for
Today's Manager 646
CHAPTER 16 Managerial Economics in Action: The Case of the Semiconductor Industry 671
Appendix A: Linear Programming 691
Appendix B: Asymmetric Information 723
Appendix C: Statistical and Financial Tables 733
Appendix D: Solutions to Odd-Numbered Problems 748
Index 756
iii
Contents
Preface xii
CHAPTER 1 Introduction 1
Introduction: Economics and Managerial Decision Making 2
The Economics of a Business 6
A Brief Review of Important Economic Terms and Concepts 8
The Case of Global Foods, Inc.: Situations and Solutions 15
Summary of the Situations and Solutions 17
International Application: Reinventing the Corporation 20
Summary 24
Important Concepts 24
Questions 25
CHAPTER 2 The Firm and Its Goals 27
Introduction 28
The Firm 28
The Economic Goal of the Firm and Optimal Decision Making 33
Goals Other Than Profit 34
Once Again—Do Companies Maximize Profits? 36
Maximizing the Wealth of Stockholders 39
Economic Profits 44
International Application 45
Summary 47
Important Concepts 48
Questions 48
Appendix 2A Review of Mathematical Concepts Used in Managerial
Economics 50
Variables, Functions, and Slopes: The Heart of Economic Analysis 51
The Importance of Marginal Analysis in Economic Analysis 53
Functional Forms: A Variation on a Theme 55
Using Calculus 60
Five Key Functions Used in This Text 73
Summary 75
Questions 76
Problems 77
CHAPTER 3 Supply and Demand 78
Introduction 79
Market Demand 79
iv
Market Supply 83
Market Equilibrium 86
Comparative Statics Analysis 87
Supply, Demand, and Managerial Decision Making 96
International Application: What's the Highest Profit Item
at Starbucks? 98
Summary 101
Important Concepts 102
Questions 103
Problems 104
Appendix 3A The Mathematics of Supply and Demand 108
CHAPTER 4 Demand Elasticity 112
The Economic Concept of Elasticity 113
The Price Elasticity of Demand 113
The Cross-Elasticity of Demand 131
Income Elasticity 133
Other Elasticity Measures 136
Elasticity of Supply 136
Summary 139
Important Concepts 140
Questions 140
Problems 142
Appendix 4A Applications of Supply and Demand 145
Interference with the Price Mechanism 145
The Incidence of Taxes 149
Interference with the Price Mechanism II: Agriculture 153
Actual Situations 156
Summary 165
CHAPTER 5 Demand Estimation 166
Introduction 167
A Summary of Regression Analysis 169
L Regression Analysis 177
The Coefficient of Determination: A Measure of the Explanatory
Power of the Estimated Regression Equation 182
Evaluating the Regression Coefficients 186
Multiple Regression Analysis 198
The Use of Regression Analysis to Forecast Demand 202
Additional Topics on the Specification of the Regression Model 203
Problems in the Use of Regression Analysis 206
International Application:
Food in Spain, Cigarettes in Taiwan 210
Summary 215
Contents v
Important Concepts 215
Questions 216
Problems 217
CHAPTER 6 Forecasting 221
Introduction 222
Subjects of Forecasts 224
Prerequisites of a Good Forecast 225
Forecasting Techniques 226
Current Forecasting Practices in Business 253
International Application: Forecasting Exchange Rates 256
Summary 259
Important Concepts 260
Questions 260
Problems 262
Appendix 6A Forecasting and the Computer 267
CHAPTER 7 The Theory and Estimation of Production 270
The Production Function 271
A Short-Run Analysis of Total, Average, and Marginal
Product 273
The Long-Run Production Function 285
The Estimation of Production Functions 287
The Importance of Production Functions in
Managerial Decision Making 297
Call Centers: Applying the Production Function to a Service 299
International Application: International Call Centers 301
Summary 303
Important Concepts 304
Questions 305
Problems 306
Appendix 7A The Multiple-Input Case 313
Substituting Input Factors 315
The Optimal Combination of Multiple Inputs 320
The Optimal Levels of Multiple Inputs 323
Appendix 7B Expressing the Production Function with the Use of
Calculus 327
A Brief Review of the Production Function 327
Converting the Cobb-Douglas Function into a Linear Form 328
Marginal Product: The First Derivative of
the Total Product Function 328
The Optimal Combination of Two Inputs 330
vi Contents
CHAPTER 8 The Theory and Estimation of Cost 333
The Importance of Cost in Managerial Decisions 335
The Definition and Use of Cost in Economic Analysis 336
The Relationship between Production and Cost 338
The Short-Run Cost Function 340
The Long-Run Cost Function 346
The Learning Curve 356
Economies of Scope 359
Economies of Scale: The Short Run versus the Long Run 360
Supply Chain Management 361
Examples of Ways Companies Have Cut Costs to
Remain Competitive 364
International Application: Another Way for Japanese Manufacturers to
Reduce Costs 368
Summary 370
Important Concepts 371
Questions 372
Problems 374
Appendix 8A A Mathematical Restatement of
the Short-Run Cost Function 379
Appendix 8B The Estimation of Cost 380
The Estimation of Short-Run Cost Functions 381
The Estimation of Long-Run Cost Functions 387
Summary 394
CHAPTER 9 Pricing and Output Decisions: Perfect Competition and
Monopoly 396
Introduction 397
Competition and Market Types in Economic Analysis 399
Pricing and Output Decisions in Perfect Competition 402
Pricing and Output Decisions in Monopoly Markets 416
The Implications of Perfect Competition and Monopoly for Managerial
Decision Making 420
International Application: Perfect Competition Means More Than Just
the Shifting of Supply and Demand Diagrams 423
Summary 426
Important Concepts 427
Questions 428
Problems 429
Appendix 9A The Use of Calculus in Pricing and
Output Decisions 432
Perfect Competition 432
Monopoly 433
Contents vii
Appendix 9B Break-Even Analysis (Volume-Cost-Profit) 435
Introduction 436
The Break-Even Point 438
Break-Even Revenue 440
Required Profit 441
Degree of Operating Leverage 441
The Uses and Limitations of Volume-Cost-Profit Analysis 443
An Application: The Restaurant Industry 445
Summary 447
Important Concepts 448
Questions 448
Problems 449
CHAPTER 10 Pricing and Output Decisions: Monopolistic Competition
and Oligopoly 452
Introduction 453
Monopolistic Competition 454
Oligopoly 457
Pricing in an Oligopolistic Market: Rivalry and Mutual
Interdependence 459
Competing in Imperfectly Competitive Markets 464
Game Theory and the Pricing Behavior of Oligopolies 470
Strategy: The Fundamental Challenge for Firms in
Imperfect Competition 477
International Application: Stella Who? 489
Summary 491
Important Concepts 491
Questions 492
Problems 493
CHAPTER 11 Special Pricing Practices 497
Introduction 498
Cartel Arrangements 498
Price Leadership 502
Revenue Maximization 505
Price Discrimination 506
Nonmarginal Pricing 518
Multiproduct Pricing 523
Transfer Pricing 528
Other Pricing Practices 532
International Application 532
Summary 535
Important Concepts 536
viii Contents
Questions 536
Problems 537
CHAPTER 12 Economic Decision Making in the Twenty-first Century:
The "Old" Economics of the "New Economy" 541
Introduction 543
A Brief History and Overview of the Internet 545
Two Fundamental New Economy Business Models: B2C and B2B 549
Ownership Models 550
Economic Fundamentals of the New Economy 553
The Application of Old Economy Concepts to
New Economy Businesses 556
Whither the New Economy? Future Challenges for Managers 561
Conclusion 562
CHAPTER 13 Capital Budgeting 566
Introduction 568
The Capital Budgeting Decision 568
Time Value of Money 570
Methods of Capital Project Evaluation 571
Cash Flows 578
Cost of Capital 581
The Capital Budgeting Model 585
Capital Rationing 586
The Value of a Corporation 587
International Application: Capital Budgeting in
a Multinational Corporation 590
Summary 595
Important Concepts 595
Questions 596
Problems 597
Appendix 13A Calculations for Time Value of Money 602
The Future Value of a Single Sum 602
The Future Value of an Annuity 603
Present Value of a Single Sum 605
Present Value of an Annuity 606
More Frequent Compounding 607
Bond Values and Perpetuities 608
CHAPTER 14 Risk and Uncertainty 610
Introduction 611
Risk Versus Uncertainty 611
Sources of Business Risk 612
The Measures of Risk 613
Capital Budgeting under Conditions of Risk 619
Contents ix
Two Other Methods for Incorporating Risk 621
Sensitivity Analysis 623
Simulation 626
Decision Trees 628
Real Options in Capital Budgeting 631
International Application: Risk in Capital Budgeting 634
Summary 639
Important Concepts 640
Questions 640
Problems 641
CHAPTER 15 Government and Industry: Challenges and Opportunities
for Today's Manager 646
Introduction 647
The Rationale for Government Involvement in
a Market Economy 647
Stabilization of the Aggregate Economy: Monetary and
Fiscal Policy 653
Doing Business with the U.S. Government 655
Government Deregulation, Mergers, and Acquisitions 661
International Application: The Failed Attempt to Merge by General
Electric and Honeywell 667
Summary 669
Important Concepts 669
Questions 670
CHAPTER 16 Managerial Economics in Action: The Case of the
Semiconductor Industry 671
Introduction 671
Industry Background 673
Industry Analysis 675
Managerial Decision Making in Action 683
Examples of Other Business Models and Strategies Adopted by Firms in
the Semiconductor Industry 687
Question for Further Study 690
APPENDIX A Linear Programming 691
Wendy Describes the Case 691
The Problem Is Described 692
Modeling the Problem in Excel 693
Using Solver to Get the Optimal Solution 696
The Solution Is Revealed 703
Wendy Describes Slack Variables 704
Variable Status: Basic and Nonbasic 706
Shadow Prices Are Discussed 707
x Contents
Right-Hand Side Sensitivity Analysis 708
Wendy Describes the 100% Rule for Resources 709
More Right-Hand Side Sensitivity Analysis 710
Objective Function Sensitivity Analysis 713
Degeneracy Is Revealed 716
The 100% Rule for Objective Function Coefficients 717
Reduced Costs Are Explained at Last 718
Introducing a New Decision Variable or Product 719
Wendy Gives a Dose of Theory 720
On Recognizing Alternative Optima 721
Adding New Constraints 722
APPENDIX B Asymmetric Information 723
Introduction 723
Markets with Asymmetric Information 724
Market Responses to Asymmetric Information 726
Reputation 726
Standardization 727
Market Signaling 727
A Final Example: Two Banking Systems as Responses to
Information Asymmetries 729
Questions 732
APPENDIX C Statistical and Financial Tables 733
APPENDIX D Solutions to Odd-Numbered Problems 748
Index 756
i
Contents xi |
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| spellingShingle | Samuelson, William Marks, Stephen Gary Managerial economics Prise de décision Économie d'entreprise Decision making Managerial economics Management (DE-588)4037278-9 gnd Mathematisches Modell (DE-588)4114528-8 gnd Entscheidungstheorie (DE-588)4138606-1 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4114528-8 (DE-588)4138606-1 (DE-588)4078704-7 |
| title | Managerial economics |
| title_auth | Managerial economics |
| title_exact_search | Managerial economics |
| title_full | Managerial economics William F. Samuelson ; Stephen G. Marks |
| title_fullStr | Managerial economics William F. Samuelson ; Stephen G. Marks |
| title_full_unstemmed | Managerial economics William F. Samuelson ; Stephen G. Marks |
| title_short | Managerial economics |
| title_sort | managerial economics |
| topic | Prise de décision Économie d'entreprise Decision making Managerial economics Management (DE-588)4037278-9 gnd Mathematisches Modell (DE-588)4114528-8 gnd Entscheidungstheorie (DE-588)4138606-1 gnd |
| topic_facet | Prise de décision Économie d'entreprise Decision making Managerial economics Management Mathematisches Modell Entscheidungstheorie USA |
| url | http://www.loc.gov/catdir/toc/wiley023/2002279905.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009884626&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT samuelsonwilliam managerialeconomics AT marksstephengary managerialeconomics |