Selling the five rings: the International Olympic Committee and the rise of Olympic commercialism
"Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of variou...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Salt Lake City
The University of Utah Press
2002
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| Subjects: | |
| Summary: | "Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC subcommittees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution."--BOOK JACKET. |
| Item Description: | Includes bibliographical references (p. 289-368) and index |
| Physical Description: | xvi, 384 p. ill. : 24 cm |
| ISBN: | 0874807131 |
Staff View
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| 500 | |a Includes bibliographical references (p. 289-368) and index | ||
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| id | DE-604.BV014495807 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:07Z |
| institution | BVB |
| isbn | 0874807131 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009882938 |
| oclc_num | 48376167 |
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| owner_facet | DE-12 DE-703 |
| physical | xvi, 384 p. ill. : 24 cm |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | The University of Utah Press |
| record_format | marc |
| spelling | Barney, Robert Knight Verfasser aut Selling the five rings the International Olympic Committee and the rise of Olympic commercialism Robert K. Barney, Stephen R. Wenn, Scott G. Martyn Salt Lake City The University of Utah Press 2002 xvi, 384 p. ill. : 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 289-368) and index "Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC subcommittees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution."--BOOK JACKET. International Olympic Committee Internationales Olympisches Komitee (DE-588)210056-3 gnd rswk-swf Olympische Spiele (DE-588)2021059-0 gnd rswk-swf IOC gtt Sport gtt Televisie gtt Vercommercialisering gtt Olympics Economic aspects Television and sports Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Kommerzialisierung (DE-588)4127776-4 gnd rswk-swf Internationales Olympisches Komitee (DE-588)210056-3 b Medienwirtschaft (DE-588)4129410-5 s DE-604 Olympische Spiele (DE-588)2021059-0 f Kommerzialisierung (DE-588)4127776-4 s Wenn, Stephen R. Sonstige oth Martyn, Scott G. Sonstige oth |
| spellingShingle | Barney, Robert Knight Selling the five rings the International Olympic Committee and the rise of Olympic commercialism International Olympic Committee Internationales Olympisches Komitee (DE-588)210056-3 gnd Olympische Spiele (DE-588)2021059-0 gnd IOC gtt Sport gtt Televisie gtt Vercommercialisering gtt Olympics Economic aspects Television and sports Medienwirtschaft (DE-588)4129410-5 gnd Kommerzialisierung (DE-588)4127776-4 gnd |
| subject_GND | (DE-588)210056-3 (DE-588)2021059-0 (DE-588)4129410-5 (DE-588)4127776-4 |
| title | Selling the five rings the International Olympic Committee and the rise of Olympic commercialism |
| title_auth | Selling the five rings the International Olympic Committee and the rise of Olympic commercialism |
| title_exact_search | Selling the five rings the International Olympic Committee and the rise of Olympic commercialism |
| title_full | Selling the five rings the International Olympic Committee and the rise of Olympic commercialism Robert K. Barney, Stephen R. Wenn, Scott G. Martyn |
| title_fullStr | Selling the five rings the International Olympic Committee and the rise of Olympic commercialism Robert K. Barney, Stephen R. Wenn, Scott G. Martyn |
| title_full_unstemmed | Selling the five rings the International Olympic Committee and the rise of Olympic commercialism Robert K. Barney, Stephen R. Wenn, Scott G. Martyn |
| title_short | Selling the five rings |
| title_sort | selling the five rings the international olympic committee and the rise of olympic commercialism |
| title_sub | the International Olympic Committee and the rise of Olympic commercialism |
| topic | International Olympic Committee Internationales Olympisches Komitee (DE-588)210056-3 gnd Olympische Spiele (DE-588)2021059-0 gnd IOC gtt Sport gtt Televisie gtt Vercommercialisering gtt Olympics Economic aspects Television and sports Medienwirtschaft (DE-588)4129410-5 gnd Kommerzialisierung (DE-588)4127776-4 gnd |
| topic_facet | International Olympic Committee Internationales Olympisches Komitee Olympische Spiele IOC Sport Televisie Vercommercialisering Olympics Economic aspects Television and sports Medienwirtschaft Kommerzialisierung |
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