Special events: twenty-first century global event management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Wiley
2002
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | The Wiley event management series
|
| Schlagworte: | |
| Online-Zugang: | Table of Contents Inhaltsverzeichnis |
| Beschreibung: | Includes index. - Includes bibliographical references and listings of online and multi-media sources |
| Beschreibung: | XXII, 459 S. Ill. |
| ISBN: | 0471396877 |
Internformat
MARC
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| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Special events |x Management | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009878660 | ||
Datensatz im Suchindex
| _version_ | 1804129303630184448 |
|---|---|
| adam_text | Contents
Foreword xi
Preface xiM
Acknowledgments xxi
part one Theory of Event Management 1
Chapter 1 Welcome to Twenty First Century Global Event Management 3
Chapter 2 Models of Global Event Management 35
part two Event Administration 6i
Chapter 3 Developing and Implementing the Event Plan 63
Chapter 4 Management of Human Resources and Time 107
Chapter 5 Financial Administration 119
chapter 6 Event Leadership 145
part three Event Coordination 157
Chapter 7 Managing Vendor Contracts 159
Chapter 8 On Site Management 189
Chapter 9 Accommodating Special Needs 241
part four Event Marketing 249
Chapter 10 Advertising, Public Relations, Promotions, and Sponsorship 251
Chapter 11 Online Marketing 281
part five Legal, Ethical, and Risk Management 289
Chapter 12 Risk Management: Legal and Financial Safeguards 291
Chapter 13 Morality, Law, and Ethics in Event Management 313
ix
X Contents
part six Technology and Career Advancement 321
Chapter 14 Technology for Modern Event Management 323
Chapter 15 Advancing Your Career in the Twenty First Century 333
chapter 16 Case Studies in Twenty First Century Event Management 355
Appendix 1 Organizations and Resources 377
Appendix 2 Internet Sites 387
Appendix 3 References 393
Appendix 4 Periodicals 405
Appendix 5 Directories 409
Appendix 6 Audio and Video Resources 413
Appendix 7 Software 415
Appendix 8 Sample Client Agreement 419
Appendix 9 Sample Vendor Agreement 423
Appendix 10 Sample Catering Menus 427
Appendix 1 1 Sample Insurance Certificate 431
Appendix 12 Sample Incident Report 433
Appendix 13 Sample Purchase Order 437
Appendix 14 Sample Event Evaluations 439
Appendix 15 ISES Code of Ethics 445
Index 447
|
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| edition | 3. ed. |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:00Z |
| institution | BVB |
| isbn | 0471396877 |
| language | English |
| lccn | 2001026946 |
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| physical | XXII, 459 S. Ill. |
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| series2 | The Wiley event management series |
| spelling | Goldblatt, Joe Jeff Verfasser aut Special events twenty-first century global event management Joe Goldblatt ; Julia Schiptsova (contributing ed.) 3. ed. New York Wiley 2002 XXII, 459 S. Ill. txt rdacontent n rdamedia nc rdacarrier The Wiley event management series Includes index. - Includes bibliographical references and listings of online and multi-media sources Evenementen gtt Marketing gtt Special events Management http://www.loc.gov/catdir/toc/onix06/2001026946.html Table of Contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009878660&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Goldblatt, Joe Jeff Special events twenty-first century global event management Evenementen gtt Marketing gtt Special events Management |
| title | Special events twenty-first century global event management |
| title_auth | Special events twenty-first century global event management |
| title_exact_search | Special events twenty-first century global event management |
| title_full | Special events twenty-first century global event management Joe Goldblatt ; Julia Schiptsova (contributing ed.) |
| title_fullStr | Special events twenty-first century global event management Joe Goldblatt ; Julia Schiptsova (contributing ed.) |
| title_full_unstemmed | Special events twenty-first century global event management Joe Goldblatt ; Julia Schiptsova (contributing ed.) |
| title_short | Special events |
| title_sort | special events twenty first century global event management |
| title_sub | twenty-first century global event management |
| topic | Evenementen gtt Marketing gtt Special events Management |
| topic_facet | Evenementen Marketing Special events Management |
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