Public health communication: evidence for behavior change
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah, N.J.
L. Erlbaum Associates
2002
|
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and indexes. Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | xv, 435 p. ill. : 24 cm |
| ISBN: | 0805831762 0805831770 |
Internformat
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| 300 | |a xv, 435 p. |b ill. : 24 cm | ||
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| 650 | 4 | |a Médias en éducation sanitaire | |
| 650 | 4 | |a Promotion de la santé | |
| 650 | 4 | |a Santé dans les médias | |
| 650 | 7 | |a Voorlichting |2 gtt | |
| 650 | 4 | |a Communication in public health | |
| 650 | 4 | |a Health Behavior | |
| 650 | 4 | |a Health Education | |
| 650 | 4 | |a Health Promotion | |
| 650 | 4 | |a Health in mass media | |
| 650 | 4 | |a Health promotion | |
| 650 | 4 | |a Mass Media | |
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Datensatz im Suchindex
| _version_ | 1804129302483042304 |
|---|---|
| adam_text | Contents
Preface xi
Introduction
Public Health Communication: Making Sense
of Contradictory Evidence 1
Robert C. Hornik
Part I: Deliberate Trials
1 Using Mass Media to Prevent Cigarette Smoking 23
John K. Worden and Brian S. Flynn
2 Television Campaigns and Sensation Seeking Targeting
of Adolescent Marijuana Use: A Controlled
Time Series Approach 35
Philip Palmgreen, Lewis Donohew, Elizabeth Pugzles Lorch,
Rick H. Hoyle, and Michael T. Stephenson
3 Long Term Effectiveness of the Early Mass Media
Led Antismoking Campaigns in Australia 57
John P. Pierce, Petra Macaskill, and David Hill
v
vi CONTENTS
Part II: Evaluations of Full Scale Interventions
4 The Contributions of Public Health Education Toward
the Reduction of Cardiovascular Disease Mortality:
Experiences From the National High Blood Pressure
Education Program 73
Edward J. Roccella
5 Increasing Seat Belt Use in North Carolina 85
Allan F. Williams, JoAnn K. Wells, and Donald W. Reinfurt
6 The California Tobacco Control Program:
A Long Term Health Communication Project 97
John P. Pierce, Sherry Emery, and Elizabeth Gilpin
7 The Impact of Antismoking Media Campaigns
on Progression to Established Smoking: Results
of a Longitudinal Youth Study in Massachusetts 115
Michael Siegel and Lois Biener
8 Evaluating AIDS Public Education in Europe:
A Cross National Comparison 131
Kaye Wellings
9 Effects of a Mass Media Campaign to Prevent AIDS
Among Young People in Ghana 147
Susan McCombie, Robert C. Hornik, and John K. Anarfi
10 Changes in Sun Related Attitudes and Behaviors,
and Reduced Sunburn Prevalence in a Population
at High Risk of Melanoma 163
David Hill, Victoria White, Robin Marks, and Ron Borland
11 Impact of a Mass Media Vasectomy Promotion
Campaign in Brazil 179
D. Lawrence Kincaid, Alice Payne Merritt, Liza Nickerson,
Sandra de Castro Buffington, Marcos Paulo P. de Castro,
and Bernadete Martin de Castro
%
CONTENTS vii
12 Improving Vaccination Coverage in Urban Areas
Through a Health Communication Campaign:
The 1990 Philippines Experience 197
Susan Zimicki, Robert C. Hornik, Cecelia C. Verzosa,
Jose R. Hernandez, Eleanora de Guzman, Manolet Dayrit,
Adora Fausto, and Mary Bessie Lee
13 Communication in Support of Child Survival:
Evidence and Explanations From Eight Countries 219
Robert C. Hornik, Judith McDivitt, Susan Zimicki,
P. Stanley Yoder, Eduardo Contreras Budge,
Jeffrey McDowell, and Mark Rasmuson
Part III: Media Coverage and Health Behavior
14 Impact of Persuasive Information on Secular Trends
in Health Related Behaviors 251
David P. Fan
15 The Effects of Professional and Media Warnings
About the Association Between Aspirin Use
in Children and Reye s Syndrome 265
Stephen B. Soumerai, Dennis Ross Degnan, and
Jessica Spira Kahn
16 Reflections on Community Health Campaigns: Secular
Trends and the Capacity to Effect Change 289
Kasisomayajula Viswanath and John R. Finnegan, Jr.
Part IV: Cross Case Overviews
17 Behavioral Journalism Accelerates Diffusion of Healthy
Innovations 315
Alfred L. McAlister and Maria Fernandez
18 From Prevention Vaccines to Community Care:
New Ways to Look at Program Success 327
William Smith
Viii CONTENTS
19 A Meta Analysis of U.S. Health Campaign Effects
on Behavior: Emphasize Enforcement, Exposure,
and New Information, and Beware the Secular Trend 357
Leslie B. Snyder and Mark A. Hamilton
Epilogue
Evaluation Design for Public Health Communication Programs 385
Robert C. Hornik
Author Index 407
Subject Index 421
f
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| indexdate | 2024-07-09T19:02:59Z |
| institution | BVB |
| isbn | 0805831762 0805831770 |
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| spelling | Public health communication evidence for behavior change edited by Robert C. Hornik Mahwah, N.J. L. Erlbaum Associates 2002 xv, 435 p. ill. : 24 cm txt rdacontent n rdamedia nc rdacarrier LEA's communication series Includes bibliographical references and indexes. Hier auch später erschienene, unveränderte Nachdrucke Gezondheidsvoorlichting en -opvoeding gtt Médias en éducation sanitaire Promotion de la santé Santé dans les médias Voorlichting gtt Communication in public health Health Behavior Health Education Health Promotion Health in mass media Health promotion Mass Media Mass media in health education Gesundheitserziehung (DE-588)4020759-6 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Gesundheitsförderung (DE-588)4294611-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Gesundheitsförderung (DE-588)4294611-6 s Massenmedien (DE-588)4037877-9 s DE-604 Gesundheitserziehung (DE-588)4020759-6 s Hornik, Robert C. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009878036&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Public health communication evidence for behavior change Gezondheidsvoorlichting en -opvoeding gtt Médias en éducation sanitaire Promotion de la santé Santé dans les médias Voorlichting gtt Communication in public health Health Behavior Health Education Health Promotion Health in mass media Health promotion Mass Media Mass media in health education Gesundheitserziehung (DE-588)4020759-6 gnd Massenmedien (DE-588)4037877-9 gnd Gesundheitsförderung (DE-588)4294611-6 gnd |
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| title | Public health communication evidence for behavior change |
| title_auth | Public health communication evidence for behavior change |
| title_exact_search | Public health communication evidence for behavior change |
| title_full | Public health communication evidence for behavior change edited by Robert C. Hornik |
| title_fullStr | Public health communication evidence for behavior change edited by Robert C. Hornik |
| title_full_unstemmed | Public health communication evidence for behavior change edited by Robert C. Hornik |
| title_short | Public health communication |
| title_sort | public health communication evidence for behavior change |
| title_sub | evidence for behavior change |
| topic | Gezondheidsvoorlichting en -opvoeding gtt Médias en éducation sanitaire Promotion de la santé Santé dans les médias Voorlichting gtt Communication in public health Health Behavior Health Education Health Promotion Health in mass media Health promotion Mass Media Mass media in health education Gesundheitserziehung (DE-588)4020759-6 gnd Massenmedien (DE-588)4037877-9 gnd Gesundheitsförderung (DE-588)4294611-6 gnd |
| topic_facet | Gezondheidsvoorlichting en -opvoeding Médias en éducation sanitaire Promotion de la santé Santé dans les médias Voorlichting Communication in public health Health Behavior Health Education Health Promotion Health in mass media Health promotion Mass Media Mass media in health education Gesundheitserziehung Massenmedien Gesundheitsförderung Aufsatzsammlung |
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