Managing retail consumption:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, England
J. Wiley
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XI, 358 S. Ill. |
| ISBN: | 0471489123 |
Internformat
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| 100 | 1 | |a Davies, Barry J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Managing retail consumption |c Barry J. Davies and Philippa Ward |
| 264 | 1 | |a Chichester, West Sussex, England |b J. Wiley |c 2002 | |
| 300 | |a XI, 358 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 7 | |a Consumptie |2 gtt | |
| 650 | 7 | |a Detailhandel |2 gtt | |
| 650 | 7 | |a Management |2 gtt | |
| 650 | 4 | |a Consumer satisfaction | |
| 650 | 4 | |a Retail trade |x Management | |
| 700 | 1 | |a Ward, Philippa |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009868979&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009868979 | ||
Datensatz im Suchindex
| _version_ | 1804129288002207744 |
|---|---|
| adam_text | Contents
Preface ix
Acknowledgement xi
1 Introduction 1
About this Book 1
Our Approach 3
How this Book is Structured 3
Part 1 Introduction and Context: the Role and History of Retail Consumption 4
Part 2 Management of the Arena of Retail Consumption 5
Part 3 The Retail Enterprise in Context 9
Part 4 The Retail Future 11
Central Theme 12
Part 1 Introduction and Context: the Role and History of Retail Consumption
2 Retailing History 17
Introduction 18
The Rise of Formal Retailing 18
The Market 21
Shops and Shopping Spaces 24
The Emergence of Modern Retailing 26
Non Store Retailing 33
Internationalization 39
Shopping Centres and Malls 42
Non Formal Retailing 44
Conclusions 45
3 The Birth of Modern Consumption 48
Introduction 48
The Roots of Consumption 49
From Separation to Modern Consumption 51
Conclusion 67
4 Consumption, Signs and Symbols 70
Introduction 70
Why We Consume in the Way That We Do Some Theoretical Explanations 71
Expressiveness in Context 84
Conclusions 88
V
Part 2 Management of the Arena of Retail Consumption
5 A Dramaturgical View Elements of the Drama: a Question of Perspective 95
Introduction 95
So, What is a Metaphor? 96
The Metaphor of Theatre in Retailing 97
Conclusions 107
6 The Servuction Model and its Extensions 111
Introduction 111
The Development of the Servuction Model a Brief Historical Context 112
The Servuction Model Itself 117
Extensions to the Servuction Model 122
Conclusions 125
7 The Physical Environment 128
Introduction 128
External Physical Location 129
The Generic Brand Proposition 129
Behaviour and the Effects of Environment 132
Factors That Shape Environments 137
A Conceptual Framework 138
The Senses 141
Personal Characteristics 144
Conclusions 147
8 Merchandise 151
Introduction 151
Locating Merchandise within the Servuction Model 152
Store Image and Merchandise 152
Retail Buying and Merchandise 153
Display and Merchandising 156
Merchandise range and Consumer Response 159
The Current State of Merchandise Management and Customer Response 164
Merchandise and Space Planning 166
The problem of Merchandise Related Research 168
Locating Merchandise Within the Benefit Bundle 169
Conclusions 171
9 Atmosphere and Image 174
Introduction 174
A Focus on Store Image 175
Store Atmospherics 179
Variation in Perceived Store Image Dimensions 182
The Relationship Between Store Image, Store Choice and Patronage 183
Store Image and Loyalty 188
Store Image, Brand and Differentiation 189
Conclusions 190
10 The Social Dimension 195
Introduction 195
Social Surroundings 196
Other Users 200
Visitors 202
Service Employees 204
Conclusions 212
11 The Temporal Dimension 215
Introduction 215
VI CONTENTS
The Temporal Dimension and the Development of Relationships 216
Time Rich versus Time Poor 219
Orientation: Past, Present or Future 224
Conclusions 226
12 Customers Psychological State 228
Introduction 228
Pleasure, Arousal and Dominance (PAD) 230
Planned Intention 233
Previous Experience 239
Perceived Risk 240
Risk Reduction Strategies 243
The Decision Making Process 247
Conclusions 252
Part 3 The Retail Enterprise in Context
13 The Strategic Context 259
Introduction 259
Strategy and Policy the General Perspective 260
Strategy and policy Retail Applications 261
Other Perspectives in General and in Retailing 265
The Strategy Process in the Arena of Retail Consumption 272
Conclusions 278
14 Service Characteristics and Context 281
Introduction 281
Service Characteristics 282
Classification of Service and Retail Contexts 286
Classifying Service Types 290
Sources of Quality Measurement 291
Measuring Service Quality 294
Service Quality and Customer Satisfaction 297
Conclusions 298
15 The Locational Context 301
Introduction 301
The Layers and Dimensions of Retail Location 302
Levels or Tiers of Analysis 303
Pico Level Considerations 303
Micro Level Considerations 304
Meso Level Considerations 309
Macro Level Considerations 311
Managing Spaces and Places of Consumption 313
Conclusions 315
16 The Social and Ecological Context 317
Introduction 317
Corporate Ethics and the Impact of Macro Economic Factors 319
The Broadening of Ethical Issues 324
The Dawn of Ethical Retailing 326
Fair Trade 328
Environmental Issues 331
The Reality of Ethical and Social Responsibility in Retailing 333
The Key Role of the Customer 334
Conclusions 335
CONTENTS VJi
Part 4 The Retail Future
17 Conclusions and Prognosis 341
Introduction 341
Managing the Consumption Arena 342
The Future of Retail Provision 348
Index 351
vl1 CONTENTS
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| indexdate | 2024-07-09T19:02:45Z |
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| isbn | 0471489123 |
| language | English |
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| spelling | Davies, Barry J. Verfasser aut Managing retail consumption Barry J. Davies and Philippa Ward Chichester, West Sussex, England J. Wiley 2002 XI, 358 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Consumentengedrag gtt Consumptie gtt Detailhandel gtt Management gtt Consumer satisfaction Retail trade Management Ward, Philippa Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009868979&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Davies, Barry J. Managing retail consumption Consumentengedrag gtt Consumptie gtt Detailhandel gtt Management gtt Consumer satisfaction Retail trade Management |
| title | Managing retail consumption |
| title_auth | Managing retail consumption |
| title_exact_search | Managing retail consumption |
| title_full | Managing retail consumption Barry J. Davies and Philippa Ward |
| title_fullStr | Managing retail consumption Barry J. Davies and Philippa Ward |
| title_full_unstemmed | Managing retail consumption Barry J. Davies and Philippa Ward |
| title_short | Managing retail consumption |
| title_sort | managing retail consumption |
| topic | Consumentengedrag gtt Consumptie gtt Detailhandel gtt Management gtt Consumer satisfaction Retail trade Management |
| topic_facet | Consumentengedrag Consumptie Detailhandel Management Consumer satisfaction Retail trade Management |
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