Emotional branding: the new paradigm for connecting brands to people
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Allworth Press
2001
|
| Schlagworte: | |
| Beschreibung: | XXXII, 319 S. Ill. |
| ISBN: | 1581150784 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV014432783 | ||
| 003 | DE-604 | ||
| 005 | 20071114 | ||
| 007 | t | ||
| 008 | 020603s2001 xxua||| |||| 00||| eng d | ||
| 010 | |a 00053428 | ||
| 020 | |a 1581150784 |9 1-58115-078-4 | ||
| 035 | |a (OCoLC)45283211 | ||
| 035 | |a (DE-599)BVBBV014432783 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-N2 |a DE-B170 | ||
| 050 | 0 | |a HD69.B7 | |
| 082 | 0 | |a 658.8/27 |2 21 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 100 | 1 | |a Gobé, Marc |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Emotional branding |b the new paradigm for connecting brands to people |c by Marc Gobé |
| 264 | 1 | |a New York |b Allworth Press |c 2001 | |
| 300 | |a XXXII, 319 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Consommateurs - Préférences | |
| 650 | 4 | |a Motivation, Études de (Marketing) | |
| 650 | 4 | |a Produits de marque | |
| 650 | 4 | |a Produits de marque - Commercialisation | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Choice Behavior | |
| 650 | 4 | |a Consumer Participation | |
| 650 | 4 | |a Consumers' preferences | |
| 650 | 4 | |a Emotions | |
| 650 | 4 | |a Motivation | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 4 | |a Names | |
| 650 | 4 | |a Public Relations | |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Gefühl |0 (DE-588)4019702-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Emotionale Produktdifferenzierung |0 (DE-588)4410248-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucher |0 (DE-588)4062632-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Motivationspsychologie |0 (DE-588)4075001-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktpsychologie |0 (DE-588)4140888-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 0 | 1 | |a Verbraucher |0 (DE-588)4062632-5 |D s |
| 689 | 0 | 2 | |a Marktpsychologie |0 (DE-588)4140888-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 1 | 1 | |a Emotionale Produktdifferenzierung |0 (DE-588)4410248-3 |D s |
| 689 | 1 | 2 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 1 | 3 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | 4 | |a Gefühl |0 (DE-588)4019702-5 |D s |
| 689 | 1 | 5 | |a Motivationspsychologie |0 (DE-588)4075001-2 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009868819 | |
Datensatz im Suchindex
| _version_ | 1813698652895444992 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Gobé, Marc |
| author_facet | Gobé, Marc |
| author_role | aut |
| author_sort | Gobé, Marc |
| author_variant | m g mg |
| building | Verbundindex |
| bvnumber | BV014432783 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 QP 631 |
| ctrlnum | (OCoLC)45283211 (DE-599)BVBBV014432783 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV014432783</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20071114</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">020603s2001 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">00053428</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1581150784</subfield><subfield code="9">1-58115-078-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)45283211</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV014432783</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-B170</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD69.B7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Gobé, Marc</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Emotional branding</subfield><subfield code="b">the new paradigm for connecting brands to people</subfield><subfield code="c">by Marc Gobé</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Allworth Press</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXII, 319 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs - Préférences</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation, Études de (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits de marque</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits de marque - Commercialisation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Choice Behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer Participation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers' preferences</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Emotions</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation research (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Names</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public Relations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Gefühl</subfield><subfield code="0">(DE-588)4019702-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Emotionale Produktdifferenzierung</subfield><subfield code="0">(DE-588)4410248-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Motivationspsychologie</subfield><subfield code="0">(DE-588)4075001-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktpsychologie</subfield><subfield code="0">(DE-588)4140888-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marktpsychologie</subfield><subfield code="0">(DE-588)4140888-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Emotionale Produktdifferenzierung</subfield><subfield code="0">(DE-588)4410248-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="4"><subfield code="a">Gefühl</subfield><subfield code="0">(DE-588)4019702-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="5"><subfield code="a">Motivationspsychologie</subfield><subfield code="0">(DE-588)4075001-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009868819</subfield></datafield></record></collection> |
| id | DE-604.BV014432783 |
| illustrated | Illustrated |
| indexdate | 2024-10-23T10:03:42Z |
| institution | BVB |
| isbn | 1581150784 |
| language | English |
| lccn | 00053428 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009868819 |
| oclc_num | 45283211 |
| open_access_boolean | |
| owner | DE-N2 DE-B170 |
| owner_facet | DE-N2 DE-B170 |
| physical | XXXII, 319 S. Ill. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Allworth Press |
| record_format | marc |
| spelling | Gobé, Marc Verfasser aut Emotional branding the new paradigm for connecting brands to people by Marc Gobé New York Allworth Press 2001 XXXII, 319 S. Ill. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Préférences Motivation, Études de (Marketing) Produits de marque Produits de marque - Commercialisation Advertising Branding (Marketing) Choice Behavior Consumer Participation Consumers' preferences Emotions Motivation Motivation research (Marketing) Names Public Relations Markenartikel (DE-588)4037584-5 gnd rswk-swf Gefühl (DE-588)4019702-5 gnd rswk-swf Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Motivationspsychologie (DE-588)4075001-2 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Verbraucher (DE-588)4062632-5 s Marktpsychologie (DE-588)4140888-3 s DE-604 Markenpolitik (DE-588)4144679-3 s Emotionale Produktdifferenzierung (DE-588)4410248-3 s Verbraucherverhalten (DE-588)4062644-1 s Gefühl (DE-588)4019702-5 s Motivationspsychologie (DE-588)4075001-2 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gobé, Marc Emotional branding the new paradigm for connecting brands to people Consommateurs - Préférences Motivation, Études de (Marketing) Produits de marque Produits de marque - Commercialisation Advertising Branding (Marketing) Choice Behavior Consumer Participation Consumers' preferences Emotions Motivation Motivation research (Marketing) Names Public Relations Markenartikel (DE-588)4037584-5 gnd Gefühl (DE-588)4019702-5 gnd Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd Verbraucher (DE-588)4062632-5 gnd Motivationspsychologie (DE-588)4075001-2 gnd Marktpsychologie (DE-588)4140888-3 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4019702-5 (DE-588)4410248-3 (DE-588)4062644-1 (DE-588)4144679-3 (DE-588)4062632-5 (DE-588)4075001-2 (DE-588)4140888-3 |
| title | Emotional branding the new paradigm for connecting brands to people |
| title_auth | Emotional branding the new paradigm for connecting brands to people |
| title_exact_search | Emotional branding the new paradigm for connecting brands to people |
| title_full | Emotional branding the new paradigm for connecting brands to people by Marc Gobé |
| title_fullStr | Emotional branding the new paradigm for connecting brands to people by Marc Gobé |
| title_full_unstemmed | Emotional branding the new paradigm for connecting brands to people by Marc Gobé |
| title_short | Emotional branding |
| title_sort | emotional branding the new paradigm for connecting brands to people |
| title_sub | the new paradigm for connecting brands to people |
| topic | Consommateurs - Préférences Motivation, Études de (Marketing) Produits de marque Produits de marque - Commercialisation Advertising Branding (Marketing) Choice Behavior Consumer Participation Consumers' preferences Emotions Motivation Motivation research (Marketing) Names Public Relations Markenartikel (DE-588)4037584-5 gnd Gefühl (DE-588)4019702-5 gnd Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd Verbraucher (DE-588)4062632-5 gnd Motivationspsychologie (DE-588)4075001-2 gnd Marktpsychologie (DE-588)4140888-3 gnd |
| topic_facet | Consommateurs - Préférences Motivation, Études de (Marketing) Produits de marque Produits de marque - Commercialisation Advertising Branding (Marketing) Choice Behavior Consumer Participation Consumers' preferences Emotions Motivation Motivation research (Marketing) Names Public Relations Markenartikel Gefühl Emotionale Produktdifferenzierung Verbraucherverhalten Markenpolitik Verbraucher Motivationspsychologie Marktpsychologie |
| work_keys_str_mv | AT gobemarc emotionalbrandingthenewparadigmforconnectingbrandstopeople |