Retail geography and intelligent network planning:
This text demonstrates the importance of geographical thinking in a wide variety of business situations. It illustrates the importance of modern location research.
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex [u.a.]
Wiley
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | This text demonstrates the importance of geographical thinking in a wide variety of business situations. It illustrates the importance of modern location research. |
| Beschreibung: | IX, 284 S. graph. Darst., Kt. |
| ISBN: | 0471497614 0471498033 |
Internformat
MARC
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| 100 | 1 | |a Birkin, Mark |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Retail geography and intelligent network planning |c Mark Birkin, Graham Clarke and Martin Clarke |
| 264 | 1 | |a Chichester, West Sussex [u.a.] |b Wiley |c 2002 | |
| 300 | |a IX, 284 S. |b graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a This text demonstrates the importance of geographical thinking in a wide variety of business situations. It illustrates the importance of modern location research. | |
| 650 | 7 | |a Detailhandel |2 gtt | |
| 650 | 7 | |a Distributie |2 gtt | |
| 650 | 7 | |a Geografische informatiesystemen |2 gtt | |
| 650 | 7 | |a Locatie |2 gtt | |
| 650 | 4 | |a Magasins - Localisation - Planification | |
| 650 | 4 | |a Systèmes d'information géographique | |
| 650 | 4 | |a Geographic information systems | |
| 650 | 4 | |a Store location |x Planning | |
| 700 | 1 | |a Clarke, Graham |e Verfasser |4 aut | |
| 700 | 1 | |a Clarke, Martin |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009866237&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009866237 | ||
Datensatz im Suchindex
| _version_ | 1804129283823632384 |
|---|---|
| adam_text | CONTENTS
ACKNOWLEDGEMENTS xi
1 INTRODUCTION 1
2 TRENDS IN RETAILING 7
2.1 Introduction 7
2.2 Demand Side Changes 8
2.3 Trends in Distribution and Retail Supply 18
2.4 The Regulatory Environment 34
2.5 Conclusion 35
3 RETAIL LOCATIONS AND DISTRIBUTION CHANNELS: PAST,
PRESENT AND FUTURE 37
3.1 Introduction 37
3.2 The High Street or Town Centre 37
3.3 The Superstore and Hypermarket 40
3.4 The Discount Store 45
3.5 The Shopping Centre or Mall 51
3.6 The Retail Warehouse and Retail Park 56
3.7 New Retail Locations 58
3.8 New Retail Formats and Distribution Channels 60
3.9 The Old versus The New 67
3.10 Conclusion 69
4 SPATIAL RETAIL GROWTH STRATEGIES 71
4.1 Introduction 71
4.2 Organic Growth 71
4.3 Mergers and Acquisitions 75
4.4 Franchising 85
4.5 Joint Ventures and Strategic Alliances 86
4.6 Warehouse Location ^7
4.7 Conclusion 88
5 GEOGRAPHY AND E COMMERCE 89
5.1 Introduction °?
5.2 What is E Commerce/Internet Retailing? 89
5.3 Who Makes Money from the Internet? 9
5.4 Understanding Consumer Preferences 91
5.5 Examples of Internet Retailing in Different Sectors 97
5.6 Geography, the Internet and E Commerce 105
5.7 Conclusion 108
6 TERRITORY PLANNING 109
6.1 Introduction 109
6.2 Territory Management 111
6.3 Balanced Workloads 118
6.4 Efficient Organization 124
6.5 Conclusion 126
7 METHODS FOR SITE SELECTION 127
7.1 Introduction 127
7.2 An Inductive Approach to Site Selection 1 28
7.3 A Deductive Approach to Site Selection 134
7.4 Applied Location Modelling 137
7.5 The Simplicity Spectrum 148
8 SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT 151
8.1 The Model and its Development 1 51
8.2 Estimating the Small Area Demands for Products and Services 1 56
8.3 The Supply Side 160
8.4 Customer Flows and Store Revenues 1 62
8.5 Providing a Decision Support Capability 166
8.6 The Development of a Cross Channel Management Plan
for the City of Vienna for a Major Automotive Manufacturer 1 70
8.7 Conclusion 175
9 NETWORK REPRESENTATION PLANNING 1 77
9.1 Introduction 177
9.2 Case Study 1: Automotive Network Optimization 1 79
9.3 Case Study 2: Financial Services Network Optimization 186
9.4 Post merger Network Optimization 191
9.5 Retail network optimization 200
9.6 Conclusion 204
10 DIRECT MARKETING AND DISTRIBUTION CHANNEL
MANAGEMENT 205
10.1 Introduction 205
10.2 Ceodemographics 205
10.3 Enhancement of Ceodemographics 210
10.4 Lifestyle Databases 216
10.5 Other Micro Modelling Strategies 221
10.6 A Financial Services Channel Simulation Model 229
10.7 Conclusion 243
11 MEASURING THE BENEFITS OF SPATIAL MODELLING 245
11.1 Introduction 245
11.2 Returns on Capital 245
11.3 Operational Efficiency 248
11.4 Improved Competitiveness 250
11.5 Strategic Value 254
11.6 Applications to Market Regulation 256
11.7 Conclusion 258
12 CONCLUSION 259
BIBLIOGRAPHY 263
INDEX 277
o
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| id | DE-604.BV014429493 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:02:41Z |
| institution | BVB |
| isbn | 0471497614 0471498033 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009866237 |
| oclc_num | 48754062 |
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| owner_facet | DE-20 |
| physical | IX, 284 S. graph. Darst., Kt. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Wiley |
| record_format | marc |
| spelling | Birkin, Mark Verfasser aut Retail geography and intelligent network planning Mark Birkin, Graham Clarke and Martin Clarke Chichester, West Sussex [u.a.] Wiley 2002 IX, 284 S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier This text demonstrates the importance of geographical thinking in a wide variety of business situations. It illustrates the importance of modern location research. Detailhandel gtt Distributie gtt Geografische informatiesystemen gtt Locatie gtt Magasins - Localisation - Planification Systèmes d'information géographique Geographic information systems Store location Planning Clarke, Graham Verfasser aut Clarke, Martin Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009866237&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Birkin, Mark Clarke, Graham Clarke, Martin Retail geography and intelligent network planning Detailhandel gtt Distributie gtt Geografische informatiesystemen gtt Locatie gtt Magasins - Localisation - Planification Systèmes d'information géographique Geographic information systems Store location Planning |
| title | Retail geography and intelligent network planning |
| title_auth | Retail geography and intelligent network planning |
| title_exact_search | Retail geography and intelligent network planning |
| title_full | Retail geography and intelligent network planning Mark Birkin, Graham Clarke and Martin Clarke |
| title_fullStr | Retail geography and intelligent network planning Mark Birkin, Graham Clarke and Martin Clarke |
| title_full_unstemmed | Retail geography and intelligent network planning Mark Birkin, Graham Clarke and Martin Clarke |
| title_short | Retail geography and intelligent network planning |
| title_sort | retail geography and intelligent network planning |
| topic | Detailhandel gtt Distributie gtt Geografische informatiesystemen gtt Locatie gtt Magasins - Localisation - Planification Systèmes d'information géographique Geographic information systems Store location Planning |
| topic_facet | Detailhandel Distributie Geografische informatiesystemen Locatie Magasins - Localisation - Planification Systèmes d'information géographique Geographic information systems Store location Planning |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009866237&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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