Sex in advertising: perspectives on the erotic appeal
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah, N.J. [u.a.]
Erlbaum
2003
|
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 294 S. Ill. |
| ISBN: | 0805841172 0805841180 |
Internformat
MARC
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| 300 | |a XII, 294 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 7 | |a Seksualiteit |2 gtt | |
| 650 | 4 | |a Sexualité dans la publicité | |
| 650 | 4 | |a Sexualität | |
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Datensatz im Suchindex
| _version_ | 1804129273089359872 |
|---|---|
| adam_text | Contents
Preface
ix
1
One Phenomenon, Multiple Lenses: Bridging
ι
Perspectives to Examine Sex in Advertising
Tom Reichert
and Jacqueline
J.
Lambíase
Part I: Research Approaches to Sex in Advertising
2
What Is Sex in Advertising? Perspectives From
11
Consumer Behavior and Social Science Research
Tom Reichert
3
Historical and Psychological Perspectives of the Erotic
39
Appeal in Advertising
Juliann
Sivulka
4
Dark Desires: Fetishism, Ontology, and Representation
65
in Contemporary Advertising
Jonathan E. Schroeder and Janet
L Borgerson
CONTENTS
Part II: Consumer
Responses to Sex in Advertising
5
Nudity and Sexual Appeals: Understanding
91
the Arousal Process and Advertising Response
Michael S. LaTour and Tony
L
Henthorne
6
The Effects of Sexual Appeals on Physiological,
107
Cognitive, Emotional, and Attitudinal Responses
for Product and Alcohol Billboard Advertising
Annie Lang, Kevin Wise, Seungwhan Lee, and
Xìaomei Cai
7
Sex(haustion) Sells: Marketing in a Saturated
133
Mediascape
Collín
Gifford
Brooke
8
Toward a Theory of Advertising Lovemaps in Marketing
151
Communications: Overdetermination, Postmodern
Thought and the Advertising Hermeneutic Circle
Stephen J. Gould
Part III: Cultural Impact and Interpretation
9
Advertising and Disconnection
173
Jean Kilboume
10
Adcult and Gender
181
James S. Twitchell
11
Subliminal Sexuality: The Fountainhead
195
for America s Obsession
Wilson Bryan Key
CONTENTS________________________________________________________
vii
Part IV: Contexts and Audiences
12
Masculinismis) and the Male Image:
215
What Does It Mean To Be a Man?
Barbara B. Stern
13
Media at the Margins: Homoerotic Appeals
229
to the Gay and Lesbian Community
Gary R. Hicks
14
Sex
—
Online and in Internet Advertising
247
Jacqueline J.
Lambíase
Part V: Conclusion
15
Future Questions and Challenges: Advertising Research
273
in the Midst of Sex Noise
Jacqueline
Lambíase
and
Tom Reichert
About the Contributors
279
Author Index
283
Subject Index
289
|
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| callnumber-raw | HF5827.85 |
| callnumber-search | HF5827.85 |
| callnumber-sort | HF 45827.85 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)49332276 (DE-599)BVBBV014420669 |
| dewey-full | 306.7 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 306 - Culture and institutions |
| dewey-raw | 306.7 |
| dewey-search | 306.7 |
| dewey-sort | 3306.7 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV014420669 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:02:31Z |
| institution | BVB |
| isbn | 0805841172 0805841180 |
| language | English |
| lccn | 2002023530 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009858674 |
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| physical | XII, 294 S. Ill. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Erlbaum |
| record_format | marc |
| series2 | LEA's communication series |
| spelling | Sex in advertising perspectives on the erotic appeal ed. by Tom Reichert ... Mahwah, N.J. [u.a.] Erlbaum 2003 XII, 294 S. Ill. txt rdacontent n rdamedia nc rdacarrier LEA's communication series Includes bibliographical references and index Reclame gtt Seksualiteit gtt Sexualité dans la publicité Sexualität Sex in advertising Werbung (DE-588)4065541-6 gnd rswk-swf Erotik Motiv (DE-588)4123157-0 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Erotik Motiv (DE-588)4123157-0 s DE-604 Reichert, Tom Sonstige oth Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858674&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sex in advertising perspectives on the erotic appeal Reclame gtt Seksualiteit gtt Sexualité dans la publicité Sexualität Sex in advertising Werbung (DE-588)4065541-6 gnd Erotik Motiv (DE-588)4123157-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4123157-0 (DE-588)4078704-7 |
| title | Sex in advertising perspectives on the erotic appeal |
| title_auth | Sex in advertising perspectives on the erotic appeal |
| title_exact_search | Sex in advertising perspectives on the erotic appeal |
| title_full | Sex in advertising perspectives on the erotic appeal ed. by Tom Reichert ... |
| title_fullStr | Sex in advertising perspectives on the erotic appeal ed. by Tom Reichert ... |
| title_full_unstemmed | Sex in advertising perspectives on the erotic appeal ed. by Tom Reichert ... |
| title_short | Sex in advertising |
| title_sort | sex in advertising perspectives on the erotic appeal |
| title_sub | perspectives on the erotic appeal |
| topic | Reclame gtt Seksualiteit gtt Sexualité dans la publicité Sexualität Sex in advertising Werbung (DE-588)4065541-6 gnd Erotik Motiv (DE-588)4123157-0 gnd |
| topic_facet | Reclame Seksualiteit Sexualité dans la publicité Sexualität Sex in advertising Werbung Erotik Motiv USA |
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