Simple heuristics that make us smart:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Oxford Univ. Press
2001
|
| Ausgabe: | Paperback ed. |
| Schriftenreihe: | Evolution and cognition
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XV, 416 S. graph. Darst. |
| ISBN: | 9780195143812 0195143817 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
The ABC Research Group xiii
Part
I
The Research Agenda
1 Fast and Frugal
Heuristics: The Adaptive Toolbox
3
Gerd Gigerenzer and Peter M. Todd
Part
II Ignorance-Based Decision Making
2
The Recognition Heuristic: How Ignorance Makes
Us Smart
37
Daniel G. Goldstein and
Gerd
Gigerenzer
3
Can Ignorance Beat the Stock Market?
59
Bernhard Borges,
Daniel
G.
Goldstein, Andreas Ortmann, and
Gerd
Gigerenzer
Part III One-Reason Decision Making
4
Betting on One Good Reason: The Take The Best Heuristic
75
Gerd
Gigerenzer and Daniel G. Goldstein
5
How Good Are Simple Heuristics?
97
Jean Czerlinski,
Gerd
Gigerenzer, and Daniel G. Goldstein
6
Why Does One-Reason Decision Making Work?
A Case Study in Ecological Rationality
119
Laura Martignon and
Ulrich Hoffrage
xii CONTENTS
7
When Do People Use Simple Heuristics,
and How Can We Tell?
141
Jörg Rieskamp
and
Ulrich Hoffrage
8
Bayesian Benchmarks for Fast and Frugal Heuristics
169
Laura Martignon and Kathryn
Blackmond Laskey
Part IV Beyond Choice: Memory, Estimation, and Categorization
9
Hindsight Bias: A Price Worth Paying for Fast
and Frugal Memory
191
Ulrich Hoffrage
and Ralph Hertwig
10
Quick Estimation: Letting the Environment Do the Work
209
Ralph Hertwig,
Ulrich Hoffrage,
and Laura Martignon
11
Categorization by Elimination: Using Few Cues to Choose
235
Patricia M. Berretty, Peter M. Todd, and Laura Martignon
Part V Social Intelligence
12
How Motion Reveals Intention: Categorizing Social
Interactions
257
Philip W. Blythe, Peter M. Todd, and Geoffrey
F
Miller
13
From Pride and Prejudice to Persuasion:
Satisficing in Mate Search
287
Peter M. Todd and Geoffrey F. Miller
14
Parental Investment by Simple Decision Rules
309
Jennifer Nerissa Davis and Peter M. Todd
Part VI A Look Around, A Look Back, A Look Ahead
15
Demons Versus Heuristics in Artificial Intelligence,
Behavioral Ecology, and Economics
327
Adam
5.
Goodie, Andreas Ortmann, Jennifer Nerissa Davis, Seth Bullock,
and Gregory M. Werner
16
What We Have Learned (So Far)
357
Peter M. Todd and
Gerd Gigerenzer
References
367
Name Index
397
Subject Index
406
dimple Heuristics That Make Us Smart invites readers to embark on a new journey into
a land of rationality that differs from the familiar territory of cognitive science and
economics. Traditional views of rationality see decision makers as possessing superhuman
powers of reason, limitless knowledge, and all of eternity in which to ponder choices.
However, decisions in the real world require a different, more psychologically plausible
notion of rationality, and this book provides it. It is about fast and frugal heuristics
—
simple rules for making decisions when time is pressing and deep thought an unaffordable
luxury. These heuristics facilitate smart choices, classifications, and predictions through
the use of bounded rationality.
How do people cope in the real, complex world of confusing and overwhelming information
and rapidly approaching deadlines? This important book starts a new quest for answers.
Here, Gigerenzer, Todd, and their lively research group show that simple heuristics are
powerful tools that do surprisingly well. The field of decision making will never be the
same again.
—
Donald A. Norman, Nielsen Norman Group, Professor Emeritus,
University of California, San Diego, and author of
Things That Make Us Smart and The Invisible Computer
In the past few years, the theory of rational ( sensible ) human behavior has broken loose
from the illusory and empirically unsupported notion that deciding rationally means max¬
imizing expected utility. Research has learned to take seriously and study empirically how
real human beings
...
actually address the vast complexities of the world they inhabit.
Simple Heuristics
...
offers a fascinating introduction to this revolution in cognitive
science, striking a great blow for sanity in the approach to human rationality.
—
Herbert A. Simon, Nobel Laureate in Economics and Professor of
Computer Science and Psychology at Carnegie Mellon University
This book is a major contribution to the theory of bounded rationality. It illustrates that the
surprising efficiency of fast and simple procedures is due to their fit with the structure of
the environment in which they are used. The emphasis on this ecological rationality is an
advance in a promising and already fruitful new direction of research.
—Reinhard Selten,
Nobel Laureate in Economics and
Professor of Economics at the University of Bonn
Gigerenzer
&
Todd s volume represents a major advance in our understanding of human
reasoning, with many genuinely new ideas on how people think and an impressive body
of data to back them up. Simple Heuristics is indispensable for cognitive psychologists,
economists, and anyone else interested in reason and rationality.
—
Steven Pinker, Professor of Psychology at MIT and
author of How the Mind Works and Words and Rules
|
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| language | English |
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| spelling | Simple heuristics that make us smart Gerd Gigerenzer ... Paperback ed. New York, NY [u.a.] Oxford Univ. Press 2001 XV, 416 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Evolution and cognition Heuristic Rationalität (DE-588)4048507-9 gnd rswk-swf Heuristik (DE-588)4024772-7 gnd rswk-swf Entscheidungsverhalten (DE-588)4113448-5 gnd rswk-swf Kognitionswissenschaft (DE-588)4193780-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Entscheidungsverhalten (DE-588)4113448-5 s Rationalität (DE-588)4048507-9 s Heuristik (DE-588)4024772-7 s Kognitionswissenschaft (DE-588)4193780-6 s DE-604 Gigerenzer, Gerd 1947- Sonstige (DE-588)123715768 oth Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009851631&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009851631&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Simple heuristics that make us smart Heuristic Rationalität (DE-588)4048507-9 gnd Heuristik (DE-588)4024772-7 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd Kognitionswissenschaft (DE-588)4193780-6 gnd |
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| title | Simple heuristics that make us smart |
| title_auth | Simple heuristics that make us smart |
| title_exact_search | Simple heuristics that make us smart |
| title_full | Simple heuristics that make us smart Gerd Gigerenzer ... |
| title_fullStr | Simple heuristics that make us smart Gerd Gigerenzer ... |
| title_full_unstemmed | Simple heuristics that make us smart Gerd Gigerenzer ... |
| title_short | Simple heuristics that make us smart |
| title_sort | simple heuristics that make us smart |
| topic | Heuristic Rationalität (DE-588)4048507-9 gnd Heuristik (DE-588)4024772-7 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd Kognitionswissenschaft (DE-588)4193780-6 gnd |
| topic_facet | Heuristic Rationalität Heuristik Entscheidungsverhalten Kognitionswissenschaft Aufsatzsammlung |
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