Best practices in international marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Fort Worth
Harcourt College Publishers
2002
|
| Schriftenreihe: | The Harcourt College Publishers series in marketing
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xviii, 393 p. ill. : 24 cm |
| ISBN: | 0030353890 |
Internformat
MARC
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| 245 | 1 | 0 | |a Best practices in international marketing |c Ilkka A. Ronkainen, Michael R. Czinkota |
| 246 | 1 | 3 | |a International marketing |
| 264 | 1 | |a Fort Worth |b Harcourt College Publishers |c 2002 | |
| 300 | |a xviii, 393 p. |b ill. : 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Harcourt College Publishers series in marketing | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Export marketing | |
| 700 | 1 | |a Ronkainen, Ilkka A. |e Sonstige |4 oth | |
| 700 | 1 | |a Czinkota, Michael R. |e Sonstige |4 oth | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/fy02/2001089512.html |3 Table of contents | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009848243&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804129256091942912 |
|---|---|
| adam_text | TABLE OF CONTENTS
About the Editors xi
Ilkka A. Ronkainen and Michael R. Czinkota, International Marketing:
The Best Is Yet to Come xiii
INTRODUCTION AND OVERVIEW
Jagdish N. Sheth and Atul Parvatiyar, The Antecedents and Consequences of Integrated
Global Marketing 3
Michael R. Czinkota, International Information Cross Fertilization in Marketing: An Em¬
pirical Assessment 16
PART ONE ENVIRONMENTS AND MARKETS 27
C. Samuel Craig and Susan P. Douglas, Conducting International Marketing Research in
the Twenty First Century 29
Swee Hoon Ang, Siew Meng Leong, and Philip Kotler, The Asian Apocalypse: Crisis
Marketing for Consumers and Businesses 40
Ilkka A. Ronkainen and Jose Luis Guerrero Cusumano, Correlates of Intellectual Prop¬
erty Violation 61
Michael R. Czinkota, The Policy Gap in International Marketing 70
Roland Calori, Tugrul Atamer, and Pancho Nunes, International Competition in Mixed
Industries 81
• vii •
viN • TABLE OF CONTENTS
David Coen, The Impact of U.S. Lobbying Practice on the European Business Govern¬
ment Relationship 105
Edward Tse, Chinese Consumer Market: The Right Way to Achieve Profitable Growth 123
PART TWO MARKET ENTRY AND
DEVELOPMENT 139
Mark Peterson and Naresh Malhotra, Country Segmentation Based on Objective Quality
of Life Measures 141
Rajat K. Dhawan, Ramesh Mangaleswaran, Asutosh Padhi, Shirish Sankhe, Karsten
Schween, and Paresh Vaish, The Asian Difference in B2B 160
David Ernst and Andrew MJ. Steinhubl, Alliances in Upstream Oil and Gas 169
PART THREE MARKETING MIX 181
Glenn Rifkin, Mach 3: Anatomy of Gillette s Latest Global Launch ¦ 183
, Dana J. Alden, Jan Benedict E.M. Steenkamp, and Rajeev Batra, Brand Positioning
/^ Through Advertising in Asia, North America, and Europe: The Role of Global Consumer
Culture 193
Michael R. Czinkota and Masaaki Kotabe, Entering the Japanese Market 216
/i Vijay Govindarajan and Anil K. Gupta, Taking Wal Mart Global: Lessons from Retail
^ ing s Giant 228
Barbara Stottinger, Strategic Export Pricing: A Long and Winding Road 239
Johan Ahlberg, Nicklas Garemo, and Thomas Naucler, The Euro: How to Keep Your
Prices Up and Your Competitors Down 261
Stephen J. Gould, Dawn B. Lerman, and Andreas F. Grein, Agency Perceptions and
Practices on Global IMC 267
Earl D. Honeycutt, Jr., John B. Ford, Robert A. Lupton, and Theresa B. Flaherty,
Selecting and Training the International Sales Force: Comparison of China and
Slovakia 289
PART FOUR MARKETING PERFORMANCE
AND EVALUATION 301
Michael Harvey and Milorad M. Novicevic, Staffing Global Marketing Positions: What
We Don t Know Can Make a Difference 303
Karl Moore and Julian Birkinshaw, Managing Knowledge in Global Service Firms: Centers
of Excellence 318
TABLE OF CONTENTS • IX
Bernd Stauss and Paul Mang, Culture Shocks in Inter Cultural Service Encounters 33^
Sharon O Donnell and Insik Jeong, Marketing Standardization within Global Industries:
An Empirical Study of Performance Implications 358 yf
CREDITS 374
INDEX 375
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:02:14Z |
| institution | BVB |
| isbn | 0030353890 |
| language | English |
| lccn | 2001089512 |
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| physical | xviii, 393 p. ill. : 24 cm |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Harcourt College Publishers |
| record_format | marc |
| series2 | The Harcourt College Publishers series in marketing |
| spelling | Best practices in international marketing Ilkka A. Ronkainen, Michael R. Czinkota International marketing Fort Worth Harcourt College Publishers 2002 xviii, 393 p. ill. : 24 cm txt rdacontent n rdamedia nc rdacarrier The Harcourt College Publishers series in marketing Includes bibliographical references and index Export marketing Ronkainen, Ilkka A. Sonstige oth Czinkota, Michael R. Sonstige oth http://www.loc.gov/catdir/toc/fy02/2001089512.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009848243&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Best practices in international marketing Export marketing |
| title | Best practices in international marketing |
| title_alt | International marketing |
| title_auth | Best practices in international marketing |
| title_exact_search | Best practices in international marketing |
| title_full | Best practices in international marketing Ilkka A. Ronkainen, Michael R. Czinkota |
| title_fullStr | Best practices in international marketing Ilkka A. Ronkainen, Michael R. Czinkota |
| title_full_unstemmed | Best practices in international marketing Ilkka A. Ronkainen, Michael R. Czinkota |
| title_short | Best practices in international marketing |
| title_sort | best practices in international marketing |
| topic | Export marketing |
| topic_facet | Export marketing |
| url | http://www.loc.gov/catdir/toc/fy02/2001089512.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009848243&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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