Marketing strategy: a decision-focused approach
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill/Irwin
2003
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XVIII, 365 S. Ill., graph. Darst. CD-ROM (12 cm) |
| Format: | Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. |
| ISBN: | 0072466707 0071151176 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV014380600 | ||
| 003 | DE-604 | ||
| 005 | 20031118 | ||
| 007 | t | ||
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| 245 | 1 | 0 | |a Marketing strategy |b a decision-focused approach |c Orville C. Walker Jr. ... |
| 246 | 1 | 3 | |a GAMAR 3 |
| 246 | 1 | 3 | |a GAMAR 3 CD-ROM |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill/Irwin |c 2003 | |
| 300 | |a XVIII, 365 S. |b Ill., graph. Darst. |e CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 538 | |a Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. | ||
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Strategische planning |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Walker, Orville C. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009847927 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804129255520468992 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV014380600 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)48943532 (DE-599)BVBBV014380600 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV014380600 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:02:14Z |
| institution | BVB |
| isbn | 0072466707 0071151176 |
| language | English |
| lccn | 2002020042 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009847927 |
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| owner | DE-573 |
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| physical | XVIII, 365 S. Ill., graph. Darst. CD-ROM (12 cm) |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| spelling | Marketing strategy a decision-focused approach Orville C. Walker Jr. ... GAMAR 3 GAMAR 3 CD-ROM 4. ed. Boston [u.a.] McGraw-Hill/Irwin 2003 XVIII, 365 S. Ill., graph. Darst. CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Literaturangaben Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. Marketing - Gestion Marketing gtt Strategische planning gtt Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 Walker, Orville C. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing strategy a decision-focused approach Marketing - Gestion Marketing gtt Strategische planning gtt Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4123623-3 |
| title | Marketing strategy a decision-focused approach |
| title_alt | GAMAR 3 GAMAR 3 CD-ROM |
| title_auth | Marketing strategy a decision-focused approach |
| title_exact_search | Marketing strategy a decision-focused approach |
| title_full | Marketing strategy a decision-focused approach Orville C. Walker Jr. ... |
| title_fullStr | Marketing strategy a decision-focused approach Orville C. Walker Jr. ... |
| title_full_unstemmed | Marketing strategy a decision-focused approach Orville C. Walker Jr. ... |
| title_short | Marketing strategy |
| title_sort | marketing strategy a decision focused approach |
| title_sub | a decision-focused approach |
| topic | Marketing - Gestion Marketing gtt Strategische planning gtt Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing - Gestion Marketing Strategische planning Marketing Management Marketingstrategie Lehrbuch |
| work_keys_str_mv | AT walkerorvillec marketingstrategyadecisionfocusedapproach AT walkerorvillec gamar3 AT walkerorvillec gamar3cdrom |