Specialty retailers: marketing triumphs and blunders
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn.
Quorum Books
2001
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 261 S. |
| ISBN: | 1567203426 |
Internformat
MARC
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| 245 | 1 | 0 | |a Specialty retailers |b marketing triumphs and blunders |c Ronald D. Michman and Edward M. Mazze |
| 264 | 1 | |a Westport, Conn. |b Quorum Books |c 2001 | |
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| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Specialisatie |2 gtt | |
| 650 | 4 | |a Retail trade |z United States | |
| 650 | 4 | |a Specialty stores |z United States | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009846129 | ||
Datensatz im Suchindex
| _version_ | 1804129252737548288 |
|---|---|
| adam_text | Contents
Tables ix
Preface xi
Acknowledgments xv
1. The Development of Specialty Store Retailing 1
2. Drugstores: Kings of Scrambled Merchandising 25
3. Specialty Clothing Stores: Masters of Market Segmentation 47
4. Furniture Stores: Targeting a Fragmented Market 75
5. Shoe Stores: Targeting Lifestyle Characteristics 97
6. Home Improvement Stores: Targeting the Do It Yourself
Market 121
7. Bookstores: Targeting the Educated Market 145
8. Electronics Stores: Technological Segmentation 165
9. Toy Stores: New Strategies of Niche Retailing 185
viii Contents
10. Automotive Stores: Multidimensional Buyer Behavior 205
Epilogue 223
Notes 229
Selected Bibliography 231
Index 245
Tables
1.1 Top Specialty Store Chains 6
2.1 Major Drug Chains 30
3.1 Selected Specialty Apparel Organizations 52
4.1 An Overview of the Retail Furniture Industry 79
5.1 An Overview of the Retail Shoe Industry 102
6.1 An Overview of the Home Improvement Center Chains 126
7.1 An Overview of Book Retailers 150
8.1 Leading Electronics Retailers 170
9.1 An Overview of the Retail Toy Industry 190
10.1 An Overview of Automotive Chains 213
|
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| spelling | Michman, Ronald D. Verfasser aut Specialty retailers marketing triumphs and blunders Ronald D. Michman and Edward M. Mazze Westport, Conn. Quorum Books 2001 XIII, 261 S. txt rdacontent n rdamedia nc rdacarrier Detailhandel gtt Marketing gtt Specialisatie gtt Retail trade United States Specialty stores United States Einzelhandelsbetriebslehre (DE-588)4070717-9 gnd rswk-swf USA Einzelhandelsbetriebslehre (DE-588)4070717-9 s DE-604 Mazze, Edward M. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009846129&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Michman, Ronald D. Specialty retailers marketing triumphs and blunders Detailhandel gtt Marketing gtt Specialisatie gtt Retail trade United States Specialty stores United States Einzelhandelsbetriebslehre (DE-588)4070717-9 gnd |
| subject_GND | (DE-588)4070717-9 |
| title | Specialty retailers marketing triumphs and blunders |
| title_auth | Specialty retailers marketing triumphs and blunders |
| title_exact_search | Specialty retailers marketing triumphs and blunders |
| title_full | Specialty retailers marketing triumphs and blunders Ronald D. Michman and Edward M. Mazze |
| title_fullStr | Specialty retailers marketing triumphs and blunders Ronald D. Michman and Edward M. Mazze |
| title_full_unstemmed | Specialty retailers marketing triumphs and blunders Ronald D. Michman and Edward M. Mazze |
| title_short | Specialty retailers |
| title_sort | specialty retailers marketing triumphs and blunders |
| title_sub | marketing triumphs and blunders |
| topic | Detailhandel gtt Marketing gtt Specialisatie gtt Retail trade United States Specialty stores United States Einzelhandelsbetriebslehre (DE-588)4070717-9 gnd |
| topic_facet | Detailhandel Marketing Specialisatie Retail trade United States Specialty stores United States Einzelhandelsbetriebslehre USA |
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