Marketing to libraries for the new millennium: librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Lanham, Md.
Scarecrow Press
2002
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 197) and index |
| Beschreibung: | VII, 207 S. |
| ISBN: | 0810842718 |
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| 245 | 1 | 0 | |a Marketing to libraries for the new millennium |b librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends |c ed. by Hendrik Edelman ... |
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Datensatz im Suchindex
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|---|---|
| adam_text | MARKETING TO LIBRARIES FOR THE NEW MILLENNIUM / EDELMAN, HENDRIK : 2002
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PART 1: PRESENTATIONS
1 OVERVIEW
KAREN MULLER
2 KEYNOTE
REBECCA SEGER
3 COMPARE AND CONTRAST: HOW WE INTERPRET THE RESULTS OF THE 1999 SURVEY
HENDRIK EDELMAN
4 TRIANGLE TALK : PUBLISHERS, VENDORS, AND LIBRARIANS SPEAK OUT ON WHAT THE SURVEY TELLS US ABOUT CHANGES IN THE MARKET AND NEEDS FOR THE FUTURE
JAMES S. ULSAMER, MARTY KEELEY, PHYLLIS YOUNG,
ANTHONY W. FERGUSON, ELEANOR COOK, AND NORA RAWLINSON
5 SELLING AND PROMOTING TO LIBRARIES: WHAT ARE PUBLISHERS AND VENDORS DOING TO REACH LIBRARIES?
ROBERT ROONEY, ALICE PEERY, JANET BELANGER,
MARTHA WHITTAKER, AND FRANCINE FIALKOFF
6 CYBERSPACE AND BOOK SELECTION: HOW LIBRARIANS AND PATRONS ARE COMING TO THE INTERNET TO FIND OUT ABOUT THE BOOKS THEY NEED
DAN LUNDY, PETER MCCARTHY, AND RICK AYRE
7 BUYING FROM PUBLISHERS AND VENDORS: A DISCUSSION AMONG LIBRARIANS, VENDORS, AND PUBLISHERS FOCUSING ON HOW LIBRARIANS DECIDE TO BUY AND FROM WHOM
SARAH MICHALAK, KATHLEEN COTTER, REBECCA JAMES,
NANCY PEARL, YVETTE BERTHEL DIVEN, AND PETER MCCALLION
8 CONCLUSIONS
EUGENIE PRIME AND PATRICIA SCHROEDER
PART 2: RESULTS OF THE AAP/ALCTS LIBRARY MARKETING SURVEY
9 PUBLISHER QUESTIONNAIRE
10 VENDOR QUESTIONNAIRE
11 LIBRARY QUESTIONNAIRE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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| spelling | Marketing to libraries for the new millennium librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends ed. by Hendrik Edelman ... Lanham, Md. Scarecrow Press 2002 VII, 207 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 197) and index Adquisiciones (Bibliotecas) - Estados Unidos Bibliotecas - Encuestas - Estados Unidos Bibliotecas y libreros - Estados Unidos Bibliotheken gtt Boekhandel gtt Boekhandelaren gtt Uitgevers gtt Acquisitions (Libraries) United States Libraries and booksellers United States Libraries and publishing United States Library surveys United States Market surveys United States Bibliothek (DE-588)4006439-6 gnd rswk-swf Bestandsaufbau (DE-588)4144921-6 gnd rswk-swf Buchhandel (DE-588)4008626-4 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1999 New Orleans La. gnd-content USA (DE-588)4078704-7 g Buchhandel (DE-588)4008626-4 s Bibliothek (DE-588)4006439-6 s DE-604 Bestandsaufbau (DE-588)4144921-6 s Edelman, Hendrik Sonstige (DE-588)131853031 oth Holley, Robert P. Sonstige oth http://www.loc.gov/catdir/toc/fy033/2002017586.html Table of contents LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009839225&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing to libraries for the new millennium librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends Adquisiciones (Bibliotecas) - Estados Unidos Bibliotecas - Encuestas - Estados Unidos Bibliotecas y libreros - Estados Unidos Bibliotheken gtt Boekhandel gtt Boekhandelaren gtt Uitgevers gtt Acquisitions (Libraries) United States Libraries and booksellers United States Libraries and publishing United States Library surveys United States Market surveys United States Bibliothek (DE-588)4006439-6 gnd Bestandsaufbau (DE-588)4144921-6 gnd Buchhandel (DE-588)4008626-4 gnd |
| subject_GND | (DE-588)4006439-6 (DE-588)4144921-6 (DE-588)4008626-4 (DE-588)4078704-7 (DE-588)1071861417 |
| title | Marketing to libraries for the new millennium librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends |
| title_auth | Marketing to libraries for the new millennium librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends |
| title_exact_search | Marketing to libraries for the new millennium librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends |
| title_full | Marketing to libraries for the new millennium librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends ed. by Hendrik Edelman ... |
| title_fullStr | Marketing to libraries for the new millennium librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends ed. by Hendrik Edelman ... |
| title_full_unstemmed | Marketing to libraries for the new millennium librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends ed. by Hendrik Edelman ... |
| title_short | Marketing to libraries for the new millennium |
| title_sort | marketing to libraries for the new millennium librarians vendors and publishers review the landmark third industry wide survey of library marketing practices and trends |
| title_sub | librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends |
| topic | Adquisiciones (Bibliotecas) - Estados Unidos Bibliotecas - Encuestas - Estados Unidos Bibliotecas y libreros - Estados Unidos Bibliotheken gtt Boekhandel gtt Boekhandelaren gtt Uitgevers gtt Acquisitions (Libraries) United States Libraries and booksellers United States Libraries and publishing United States Library surveys United States Market surveys United States Bibliothek (DE-588)4006439-6 gnd Bestandsaufbau (DE-588)4144921-6 gnd Buchhandel (DE-588)4008626-4 gnd |
| topic_facet | Adquisiciones (Bibliotecas) - Estados Unidos Bibliotecas - Encuestas - Estados Unidos Bibliotecas y libreros - Estados Unidos Bibliotheken Boekhandel Boekhandelaren Uitgevers Acquisitions (Libraries) United States Libraries and booksellers United States Libraries and publishing United States Library surveys United States Market surveys United States Bibliothek Bestandsaufbau Buchhandel USA Konferenzschrift 1999 New Orleans La. |
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