Social marketing: improving the quality of life
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks [u.a.]
Sage
2002
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XVI, 438 S. Ill. |
| ISBN: | 0761924345 |
Internformat
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| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Social marketing |b improving the quality of life |c Philip Kotler ; Ned Roberto ; Nancy Lee |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Thousand Oaks [u.a.] |b Sage |c 2002 | |
| 300 | |a XVI, 438 S. |b Ill. | ||
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| 700 | 1 | |a Roberto, Ned |e Verfasser |4 aut | |
| 700 | 1 | |a Lee, Nancy |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009830616 | |
Datensatz im Suchindex
| _version_ | 1806053134376632320 |
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| author | Kotler, Philip 1931- Roberto, Ned Lee, Nancy |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Roberto, Ned Lee, Nancy |
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| author_sort | Kotler, Philip 1931- |
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| bvnumber | BV014329895 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 |
| callnumber-search | HF5414 |
| callnumber-sort | HF 45414 |
| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)834467876 (DE-599)BVBBV014329895 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV014329895 |
| illustrated | Illustrated |
| indexdate | 2024-07-31T00:41:27Z |
| institution | BVB |
| isbn | 0761924345 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009830616 |
| oclc_num | 834467876 |
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| physical | XVI, 438 S. Ill. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
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| publisher | Sage |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Social marketing improving the quality of life Philip Kotler ; Ned Roberto ; Nancy Lee 2. ed. Thousand Oaks [u.a.] Sage 2002 XVI, 438 S. Ill. txt rdacontent n rdamedia nc rdacarrier Soziomarketing (DE-588)4116549-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Soziomarketing (DE-588)4116549-4 s DE-604 Roberto, Ned Verfasser aut Lee, Nancy Verfasser aut |
| spellingShingle | Kotler, Philip 1931- Roberto, Ned Lee, Nancy Social marketing improving the quality of life Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 (DE-588)4123623-3 |
| title | Social marketing improving the quality of life |
| title_auth | Social marketing improving the quality of life |
| title_exact_search | Social marketing improving the quality of life |
| title_full | Social marketing improving the quality of life Philip Kotler ; Ned Roberto ; Nancy Lee |
| title_fullStr | Social marketing improving the quality of life Philip Kotler ; Ned Roberto ; Nancy Lee |
| title_full_unstemmed | Social marketing improving the quality of life Philip Kotler ; Ned Roberto ; Nancy Lee |
| title_short | Social marketing |
| title_sort | social marketing improving the quality of life |
| title_sub | improving the quality of life |
| topic | Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Soziomarketing Lehrbuch |
| work_keys_str_mv | AT kotlerphilip socialmarketingimprovingthequalityoflife AT robertoned socialmarketingimprovingthequalityoflife AT leenancy socialmarketingimprovingthequalityoflife |