Understanding media semiotics:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Arnold
2002
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 253 S. |
| ISBN: | 0340808845 0340808837 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | UNDERSTANDING
MEDIA SEMIOTICS
MARCEL DANESI
DIRECTOR OF THE PROGRAM IN SEMIOTICS AND
COMMUNICATION THEORY, UNIVERSITY OF TORONTO
A MEMBER OF THE HODDER HEADLINE GROUP
LONDON
CO-PUBLISHED IN THE UNITED STATES OF AMERICA BY
OXFORD UNIVERSITY PRESS INC., NEW YORK
CONTENTS
INTRODUCTION VII
1 THE MEDIATED WORLD 1
WHAT IS A MEDIUM? 2
DEVELOPMENT OF THE MASS MEDIA 7
BASIC NOTIONS 17
SEMIOTIC METHOD 23
2 AN OUTLINE OF SEMIOTIC THEORY 28
BACKGROUND AND GENERAL NOTIONS 29
NARRATIVE 45
METAPHOR 48
3 PRINT MEDIA 54
THE DEVELOPMENT OF PRINT MEDIA 55
BOOKS 61
NEWSPAPERS 69
MAGAZINES 74
4 AUDIO MEDIA 81
RECORDED MUSIC 81
ROCK MUSIC 88
THE RADIO 98
5 FILM 107
MOTION PICTURES 108
CINEMA AND POSTMODERNISM 122
CINEMA GENRES 128
6 TELEVISION 134
THE ADVENT OF TV 135
THE IMPACT OF TV 142
TV AND SOCIAL CHANGE 150
7 THE COMPUTER AND THE INTERNET 157
COMPUTER MEDIA 158
THE INTERNET 165
THE COMPUTER AND THE MIND 171
8 ADVERTISING 178
WHAT IS ADVERTISING? 179
CREATING A SIGNIFICATION SYSTEM 184
ADVERTISING TEXTUALITY 188
VI CONTENTS
9 SOCIAL IMPACTS OF THE MEDIA 201
OVERVIEW 202
MEDIATION 207
CONCLUDING REFLECTIONS 216
GLOSSARY 218
BIBLIOGRAPHY 230
INDEX 245
|
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| discipline | Allgemeines Soziologie |
| edition | 1. publ. |
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| title | Understanding media semiotics |
| title_auth | Understanding media semiotics |
| title_exact_search | Understanding media semiotics |
| title_full | Understanding media semiotics Marcel Danesi |
| title_fullStr | Understanding media semiotics Marcel Danesi |
| title_full_unstemmed | Understanding media semiotics Marcel Danesi |
| title_short | Understanding media semiotics |
| title_sort | understanding media semiotics |
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